Research multiple services in parallel using subagents. Each service gets the full research pass — vendor site, pricing, privacy/GDPR, Reddit sentiment, and recent news — written to both existing research fields and the newer structured fields (userSentiment, redditMentions, recentNews). Use when asked to "research all services", "bulk research", "research these services", or need to populate Research tabs for many services at once.
Post-publish SEO audit on a live page. Pulls GSC performance data, Jina Search for competitor SERP + content, current page content from Payload, and (optionally) Unlighthouse scores. Writes a prioritised rewrite plan to the pageAudits collection. Use when asked to "audit this page", "seo audit", "what's wrong with this page's SEO", "analyze ranking performance".
Surgically edit Payload CMS rich-text fields via the Payload MCP. Swap link URLs across all rich-text fields of a doc (including per-step `content` for guides), with optional visible-text rewriting. Pure MCP — no scripts, no file paths. Use when fixing broken outbound links from an SEO crawl, retargeting a vendor's canonical URL, or otherwise rewriting URLs inside published content.
Produce a ranked backlog of content ideas grounded in real signals. Mode A mines GSC for queries we don't rank for; Mode B mines Reddit and Jina SERP for services and categories we don't cover. Writes ranked findings to the contentOpportunities collection. Use when asked to "find opportunities", "what should we write next", "seo backlog", "content gaps".
Research a digital service and store structured findings in Payload CMS. Gathers company basics, pricing, privacy posture, Reddit sentiment, and recent news via Jina Reader/Search and the Reddit MCP. Use when asked to research a service, investigate a company, gather pricing/privacy/compliance data, or populate the Research tab on a service. Trigger phrases include "research this service", "investigate", "gather data on", "fill in research for".
ALWAYS use when writing code importing "unlighthouse". Consult for debugging, best practices, or modifying unlighthouse.
Strip AI writing patterns from multiple services, guides, or categories in parallel. Use when asked to "humanize all", "bulk humanize", "de-AI all content", "humanize all categories", or clean up writing across many items at once.
Run SEO audits on multiple services, guides, categories, or pages in parallel. Use when asked to "SEO check all", "bulk SEO", "audit all services", "SEO check all categories", or score SEO across many items at once.