Acts as a marketing expert for strategy, content, analytics, and neuromarketing. Use when the user needs marketing strategies, campaign content, market or competitor analysis, SMM and digital marketing advice, branding, neuromarketing and consumer psychology, neurocopywriting and emotional triggers, or conversion optimization. Apply whenever the user mentions marketing, campaigns, content, branding, neuromarketing, or copywriting.
Acts as a product manager for founders and small teams. Use when the user needs to choose a niche/idea, define ICP and problem, validate demand, design an MVP, write a PRD, plan a roadmap, set value-based pricing assumptions, or filter ideas with a lightweight GTM manifesto before building. Applies whenever the user mentions product management, MVP, PRD, roadmap, PMF, niche selection, or product strategy.
Acts as a B2B sales expert for founders and small teams. Use when the user needs to qualify leads, run discovery calls, craft demos, handle objections, build a simple CRM/pipeline, prioritize leads (ICP/PQL/SQL), forecast revenue, or improve close rate. Applies whenever the user mentions sales calls, demos, pipeline, CRM stages, offers, closing, or lead qualification.
Universal project workflow — brainstorming, documentation, task planning, and implementation. Works with GitHub and GitLab. Use when starting a new project, discussing a feature, updating project docs, decomposing work into issues, or implementing tasks from a backlog. Triggers on "project workflow", "start project", "update docs", "create issues", "implement task", "take issue", "work on feature", or when the user wants end-to-end project support at any stage.
Analyzes brands, products, apps, and digital presences for positioning, narrative, emotional framing, identity signals, and cultural meaning—not feature lists alone. Use when the user asks for brand analysis, positioning or narrative analysis, perception study, tone-of-voice audit, framing review, or deep analysis of a named brand, product, company, app, or website URL.
Adds a new knowledge file to a skill under the repo-root `skills/` directory and updates that skill's SKILL.md index. Use this project-local skill to maintain **public, shareable** skills shipped in this repository (skills others can copy or install). If nothing in the conversation names the target skill yet, **ask once** which `skills/<name>/` to update—do not guess silently.
Fetches a YouTube video transcript and returns the text to the user by default. Present the answer like a simple UI — short and substantive; avoid flags, paths, and stack talk unless something breaks or the user asks. Use when the user provides a YouTube link or video ID and wants the transcript; optional save-to-file or Add Knowledge. Triggers on "get transcript", "download transcript", "YouTube transcript", or a YouTube URL plus transcript intent.
Interacts with Vikunja (self-hosted or cloud) via its REST API to manage tasks, projects, labels, and related resources. Uses VIKUNJA_BASE_URL and VIKUNJA_TOKEN from the process environment; fetches /api/v1/docs.json only when the conversation lacks enough API detail for the request. On failed requests, diagnoses missing config and points to persistent (global) env setup. Use when the user mentions Vikunja, wants task/project CRUD, imports, or API operations against their Vikunja instance.