| name | outreach-writer |
| description | Write personalized cold emails, LinkedIn connection requests, pre-demo emails, and warm intro requests. Use when the user needs to write outreach to a prospect, craft a LinkedIn message, or send a pre-meeting email. |
| license | MIT |
| compatibility | Requires internet access for prospect research. |
| metadata | {"author":"toughtongueai","version":"1.0"} |
Outreach Writer
Write personalized outreach messages — cold emails, LinkedIn connection requests, pre-demo emails, and warm intro templates. Every message is grounded in research and customized to the user's product positioning.
When to Use
- User says "write an email to [name] at [company]"
- User needs a LinkedIn connection request or InMail
- User wants a pre-demo email to send before a scheduled call
- User needs a warm intro request to send through a mutual connection
- User asks to write any prospecting or sales communication
Required Inputs
Ask the user for:
Prospect: [Name, title, company]
Outreach Type: [Cold email / LinkedIn connection / Pre-demo email / Warm intro request]
Context: [Why are you reaching out? Any shared connection or trigger event?]
If the user just says "write an email to Sarah at Acme," research first, then ask which type of outreach they need.
Process
1. Load Context
Read company-profile.md for the user's product positioning, differentiators, and background.
2. Research the Prospect
If not already done, use the research-prospect process to gather company and contact intelligence. You need at minimum:
- What the prospect's company does
- The contact's role and background
- A personalization hook
3. Generate the Message
Use the appropriate template based on outreach type. See Email Best Practices for style rules.
Output Formats
Cold Email
Subject: [Short, specific, curiosity-driving — no clickbait]
Hi [First Name],
[HOOK — 1 sentence. Reference something specific: a recent post, a trigger event, a shared connection, or a specific observation about their business.]
[BRIDGE — 1-2 sentences. Connect their situation to the problem you solve. Don't pitch features — describe the outcome.]
[CTA — 1 sentence. One clear ask: a 15-minute call, permission to send a demo, or a yes/no question.]
[Sign-off],
[User Name]
[Title, Company]
Rules:
- Under 100 words in the body
- No more than 3 sentences before the CTA
- The subject line should make them want to open, not summarize the email
- Never lead with "I" — lead with them
LinkedIn Connection Request
Hard constraint: 300 characters maximum.
Hi [First Name],
[SHARED HOOK — if applicable: "Fellow [school] alum" / "Ex-[company] here too"]. [VALUE — one sentence about what you do and why it's relevant to them]. [ASK — "Would love your perspective" or "Worth 15 min?"]
[User First Name]
Priority for opening hooks:
- Shared school → "Fellow [school] alum here"
- Shared company → "Ex-[company] here too"
- Shared connection → "We both know [name]"
- Trigger event → "Congrats on [event]"
- No hook → Skip, start with value
Always provide the character count so the user knows it fits.
LinkedIn InMail / DM (Longer)
Hi [First Name],
[HOOK — shared connection or observation about their company. 1-2 sentences.]
[CONTEXT — what you're building and why it's relevant to them. 2-3 sentences. Be specific about their business, not generic.]
[CTA — clear next step. Calendar link or simple question.]
[Sign-off]
Pre-Demo Email
Send 24-48 hours before a scheduled call. Purpose: prime them to come prepared.
Subject: Quick ask before our call, [Name]
Hi [Name],
Looking forward to [day/time].
Quick ask: think about [the ONE challenge relevant to your product that their team faces]. Come ready to describe it in a few sentences.
I'll show you how we approach it — and I've already put together some initial thoughts for [Company].
Feel free to bring anyone who'd find this useful.
See you then,
[User Name]
Warm Intro Request
Send to a mutual connection who can introduce you.
Message to your contact (casual, WhatsApp/text style):
Hey [Connector Name], quick favor.
You know [Prospect Name] at [Company] right? I'm building [one sentence about your product] that could be relevant for them — [one sentence about why].
Could you intro me? I've written a quick blurb below you can forward.
Forwardable blurb (for the connector to send):
Hey [Prospect Name],
Wanted to connect you with [User Name] — [brief credibility: "ex-Google PM" / "fellow IITD alum" / "founder of [Company]"].
[They're building / Their company does] [one sentence about the product and why it's relevant to Prospect's company].
[User Name] mentioned [Company] would be a strong fit because [specific reason]. Worth a 15-min chat?
[Calendar link if appropriate]
Follow-Up Messages
No Response After 7 Days
Hi [Name], following up on my note about [topic]. Worth 15 minutes, or should I check back later?
No Response After 14 Days
Hi [Name], last one — just [shipped a new feature / published something relevant / got results with a similar company]. Quick demo relevant, or shall I close the loop?
They Reply With Interest
Great to hear! Here's [a quick demo / a link to try it / my calendar]: [URL]
Happy to answer any questions.
They Reply "Not Right Now"
Totally understand. Mind if I check back in [3 months]? Also, is there someone else on the team who handles [relevant area] I should connect with?
Output Format
When generating outreach, provide:
## Outreach: [Name] @ [Company]
**Type:** [Cold email / LinkedIn / Pre-demo / Warm intro]
**Personalization hook:** [What you're using]
**Message:**
\```
[The actual message in a code block for easy copying]
\```
**Character count:** [For LinkedIn only]
**Subject line alternatives:** [2-3 options for emails]
Instructions
- Always research first. A generic "I noticed your company does X" is worse than no personalization. Be specific.
- Read
company-profile.md. Your pitch should use the user's actual differentiators and positioning.
- Keep it short. Cold emails under 100 words. LinkedIn requests under 300 characters. Respect their time.
- Be curious, not salesy. Frame as asking for their perspective, not pitching value. "Would love your feedback" beats "Let me show you how we can help."
- One CTA only. Don't give them three options. Give them one clear action.
- Output in code blocks. So the user can copy-paste directly.
- Provide subject line alternatives. The subject line is 50% of whether they open the email.
