copywritting

name	copywritting
description	Write, rewrite, and sharpen high-converting copy. Use when the user asks for emails, newsletters, headlines, hooks, landing-page or sales-page copy, ad scripts, VSL, CTAs, offers, or persuasion and conversion rewriting.

Use this skill when the user asks for copywriting, copy, accroches, headlines, email marketing text, landing-page text, VSL/script, sales-page structure, offer wording, CTA, persuasion, or conversion-focused rewriting.

Default posture:

• Mirror the user's language. For Melvynx-style French, write in direct tu, short punchy paragraphs, practical proof, and a clear CTA.
• Preserve the user's voice unless they explicitly ask for a new tone. Improve clarity, rhythm, specificity, and persuasion without making the text sound generic.
• Diagnose before rewriting: who is the reader, what pain/desire is active, what belief must change, what action is wanted, and what objection blocks it.
• Prefer one strong promise over several medium claims. Remove weak arguments that dilute credibility.
• Never fake proof, urgency, scarcity, testimonials, authority, or guarantees. If a proof point is missing, mark it as needed.

Core operating loop:

1. Identify the single objective: open, click, subscribe, book, buy, reply, or trust.
2. Define the prospect in concrete terms: current situation, desired identity, pain avoided, pleasure gained, objections, language they already use.
3. Build the slippery slide: every line must make the next line easier to read.
4. Sell the concept before the product: make the reader want the transformation, then make the product the credible bridge.
5. Translate features into benefits, then into lived experience: feature -> mechanism -> benefit -> identity/status.
6. Add proof and risk reversal: specificity, examples, mechanism, testimonials, guarantee, credible limits.
7. Cut 50-80% when possible. Keep rhythm: short line, medium line, short line, then a precise detail.
8. End with a direct CTA and remove competing actions.

Load references as needed:

• Open references/slippery-slide-playbook.md for the slippery slide, the 31 psychological buying triggers, price justification, objections, urgency, and long-form copy.
• Open references/consumer-psychology.md for the Life-Force 8, the 9 learned wants, the 5 buying stages, the 17 persuasion principles, the 6 weapons of influence, and email-specific cues. Use it to pick which deep desire the promise pulls.
• Open references/copy-frameworks.md for AIDA, PAS, WIIFM, benefits vs features, USP, the 4U headlines, credibility, mechanization, attention, and open loops.
• Open references/email-landing-ads.md for newsletters, marketing emails, launch sequences, landing pages, ads, VSL, and CTA patterns.

Quality bar before answering:

• The first line creates attention or relevance.
• The promise is specific enough to be believed.
• The reader understands what's in it for them before seeing product details.
• Any urgency/scarcity has a reason.
• The copy answers the obvious objections before the CTA.
• The final output is usable as-is, not just advice.