| name | ad-campaign-best-practices |
| description | Best practices for creating and managing ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when planning campaigns, setting budgets, choosing targeting, or optimizing performance. |
When creating ad campaigns with Adspirer MCP, follow these best practices:
Campaign Creation Workflow
Always follow this order when creating Google Ads campaigns:
- Research keywords first using
research_keywords - never skip this step
- Discover existing assets using
discover_existing_assets before uploading new ones
- Validate assets with
validate_and_prepare_assets before campaign creation
- Create the campaign with all validated assets and researched keywords
For Meta Ads campaigns:
- Check connected accounts with
get_connections_status
- Use
search_meta_targeting or browse_meta_targeting to find audiences
- Create the campaign - it will be in PAUSED status for review
For LinkedIn Ads campaigns:
- Define your professional audience (job titles, industries, company sizes)
- Choose campaign objective (awareness, consideration, conversions)
- Set appropriate budget - LinkedIn CPCs are typically higher than other platforms
Budget Guidelines
- Google Ads Search: minimum $10/day, recommended $50+ for meaningful data
- Google Ads Performance Max: minimum $10/day, recommended $50+ for meaningful data
- Meta Ads: minimum $5/day per ad set, recommended $20+ for optimization
- LinkedIn Ads: minimum $10/day, recommended $50+ due to higher CPCs
- TikTok Ads: minimum $20/day at campaign level
Safety Rules
- Campaign creation tools create REAL campaigns that cost REAL money
- Always confirm with the user before creating campaigns
- Never retry campaign creation automatically on error - report to user instead
- All campaigns are created in PAUSED status when possible for user review
- Avoid policy-violating keywords (health conditions, financial hardship, political topics)
Google Ads Specific
- Use
research_keywords before every Search campaign - do not use generic SEO keywords
- For Performance Max, always discover existing assets first to avoid duplicate uploads
- Add sitelinks and structured snippets to improve ad quality score
- Use
suggest_ad_content for AI-generated headlines and descriptions
Multi-Platform Strategy
When users want to advertise across multiple platforms:
- Google Ads for high-intent search traffic (people actively searching)
- Meta Ads for awareness and retargeting (visual, interest-based)
- LinkedIn Ads for B2B targeting (job titles, industries, company sizes)
- TikTok Ads for younger demographics and brand awareness (video-first)
Always check which platforms are connected using get_connections_status before suggesting a multi-platform strategy.