| name | content-creation-and-marketing |
| description | B2B content creation, LinkedIn posts, blog writing, case studies, video scripts, email sequences, social media distribution, and content repurposing. Use when writing content, creating social posts, developing demand gen assets, or executing content campaigns. |
Content Creation & Marketing
Unified skill for creating and distributing high-converting B2B content across channels.
When to Use
- Writing blog posts, LinkedIn posts, case studies
- Creating video scripts or webinar content
- Developing email nurture sequences
- Repurposing content across formats
- Planning content distribution
Part 1: LinkedIn Content
Post Formats That Work
The Hook + Story + Lesson
[Provocative hook - 1 line]
[Story - 3-5 lines]
[Lesson/takeaway - 2-3 lines]
[Call to action or question]
The List Post
[Number] things I learned about [topic]:
1. [Point] - [One line explanation]
2. [Point] - [One line explanation]
...
Which resonates most with you?
The Contrarian Take
Unpopular opinion: [Contrarian statement]
Here's why:
[3-4 supporting points]
Agree or disagree?
Sharing a Win
We just [achievement].
Here's what made the difference:
→ [Key factor 1]
→ [Key factor 2]
→ [Key factor 3]
The biggest lesson: [Insight]
What's working for you lately?
LinkedIn Best Practices
| Element | Guideline |
|---|
| Frequency | 3-5x per week |
| Best times | 7-8am, 12pm, 5-6pm (local) |
| Best days | Tuesday-Thursday |
| First line | Hook (shows in preview) |
| Formatting | Use line breaks liberally, 1-2 sentences per paragraph |
| Engagement | Reply to every comment within 1 hour |
| Hashtags | 3-5 max, end of post, mix broad/niche/industry |
Part 2: Blog Content
Blog Post Structure
## [Title - Include primary keyword]
**Meta description**: [150-160 chars with keyword]
### Introduction (100-150 words)
- Hook: Start with pain point or surprising stat
- Context: Why this matters now
- Promise: What reader will learn
### Section 1: [H2 with keyword variation]
- Key point
- Supporting evidence
- Example or data
### Section 2: [H2]
- Key point
- Supporting evidence
### Conclusion
- Summarize key points
- Call to action
**Word count target**: 1,500-2,500 for SEO
SEO Checklist
Part 3: Case Studies
Structure
# [Customer Name]: [Headline Result]
## The Challenge
- Company background (1-2 sentences)
- Situation before (pain points)
- Why they needed to change
## The Solution
- Why they chose us
- Implementation overview
- Key features/services used
## The Results
- Quantified outcomes (3-5 metrics)
- Qualitative improvements
- Timeline to results
## Customer Quote
> "[Compelling testimonial]"
> — [Name], [Title] at [Company]
## Key Takeaways
1. [Lesson others can apply]
2. [Lesson others can apply]
Metrics That Convert
| Category | Examples |
|---|
| Revenue | "Increased revenue by X%" |
| Efficiency | "Saved X hours per week" |
| Performance | "Improved conversion by X%" |
| Scale | "Scaled from X to Y users" |
Part 4: Video Scripts
Script Structure
## [Video Title]
**Length**: [Target duration]
**Goal**: [What viewer should do/learn]
### HOOK (0:00-0:15)
[Attention-grabbing opening - question, stat, or bold claim]
### INTRO (0:15-0:30)
"Hey, I'm [Name]. Today I'm going to show you [promise]"
### MAIN CONTENT
**Point 1** (0:30-2:00)
[Key insight + example]
**Point 2** (2:00-3:30)
[Key insight + example]
**Point 3** (3:30-5:00)
[Key insight + example]
### CTA (5:00-5:30)
"If this was helpful, [subscribe/follow/download].
Next video, I'll cover [teaser]"
Part 5: Email Sequences
Sequence Types
| Type | Goal | Length |
|---|
| Welcome | Onboard, build trust | 3-5 emails |
| Nurture | Educate, warm up | 5-10 emails |
| Re-engagement | Win back inactive | 3-5 emails |
Email Formula
[Subject Line - Specific benefit or curiosity]
[Personal opener]
[Body - 1 pain point + 1 solution + 1 CTA]
[P.S. - Optional second CTA or social proof]
Best Practices
- Personalize with recipient name/company
- One clear CTA per email
- Write short paragraphs (2-3 sentences)
- Use bullet points for scannability
- Test subject lines with A/B testing
Part 6: Content Repurposing
One Piece → Many Formats
Original: Long-form blog post (2000 words)
↓
├── LinkedIn carousel (10 slides)
├── Twitter/X thread (10 tweets)
├── Email newsletter summary
├── Short-form video script (2 min)
├── Podcast talking points
├── Infographic
└── Quote graphics (5-10)
Repurposing Checklist
Part 7: Content Distribution
Channel Selection Matrix
| Channel | Best For | Content Types |
|---|
| LinkedIn | B2B, thought leadership | Posts, articles, carousels |
| Twitter/X | Tech, news, real-time | Threads, quick takes |
| Blog | SEO, long-form | Articles, guides |
| Newsletter | Retention, authority | Curated content, updates |
| YouTube | Deep dives, demos | Tutorials, webinars |
Distribution Checklist
Quick Reference
| Content Type | Goal | Funnel Stage | Effort |
|---|
| LinkedIn post | Engagement | Top | Low |
| Blog post | SEO, awareness | Top | Low |
| Case study | Social proof | Mid | Medium |
| Whitepaper | Lead gen | Mid | High |
| Video | Engagement | All | Medium |
| Webinar | Demand gen | Mid-Bottom | High |
| Email sequence | Nurture | All | Medium |
Related Skills
| Need | Skill |
|---|
| Strategic planning | content-strategy-and-planning |
| Brief creation | content-brief |
| SEO optimization | content-optimizer |
| AI search optimization | content-research |
| Technical writing | technical-blog-writing |
| Newsletter creation | newsletter |
