// Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
| name | building-sales-team |
| description | Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales. |
Help the user build and scale a high-performing sales organization using frameworks from 14 product leaders who have built sales teams from zero to scale.
When the user asks for help with building a sales team:
Pete Kazanjy: "You can reliably, at a pretty okay win rate, so maybe 15% or 20% or 25%, turn first meetings into eventual customers." Wait until founders achieve a statistically significant win rate (50-100 at-bats) before hiring salespeople.
Jason Lemkin: "You need to hire one rep and you've got to hire two because otherwise, there's no A-B test. You have to A-B test humans." Hiring two reps simultaneously creates a baseline for performance and validates that your process works regardless of individual talent.
Jen Abel: "Seed is all about experimentation and proving out that experiment, and then obviously series A is about exploiting that learning." The founder must close deals personally to learn the market before delegating.
Annie Pearl: "In those early days, it's more inbound in nature, and so the type of sales reps you might need are not necessarily going to be outbound, heavy hunting sales reps." Hire "grower" profiles for PLG/inbound, "hunter" profiles for outbound.
Jen Abel: "I always say you need people that can cosplay a founder, which is selling the vision, getting through walls to get the deal done." Early sales hires should be product-obsessed "pirates and romantics" who can adapt deal structures.
Jeanne Grosser: "If you are an account executive in my org and I put you in front of 10 engineers at our company, it should take them 10 minutes to figure out you aren't a product manager." In technical companies, sales must have deep product knowledge.
Jason Lemkin: "You need two sales reps hitting quota closing deals before you're ready to hire a manager for them. Almost all VPs of sales, their job is to take you from rep three to 300."
Elena Verna: "Attach to yourself a pilot AE, so account executive, or an SDR and see how that works... not under pressure of top-down quota relief." Experiment with product-led sales outside the traditional sales engine.
For all 22 insights from 14 guests, see references/guest-insights.md