// Business model design using Alexander Osterwalder's 9 building blocks. Use when: business model, canvas, value proposition, customer segments, revenue streams, startup planning, analyze business, business strategy.
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| name | business-model-canvas |
| description | Business model design using Alexander Osterwalder's 9 building blocks. Use when: business model, canvas, value proposition, customer segments, revenue streams, startup planning, analyze business, business strategy. |
<quick_start> Generate a canvas:
/business-model canvas for [company/idea]
Claude will analyze all 9 blocks:
<the_9_blocks>
Question: For whom are we creating value? Who are our most important customers?
Types:
| Type | Description | Example |
|---|---|---|
| Mass Market | No distinction between segments | Consumer electronics |
| Niche Market | Specific, specialized segment | Luxury goods |
| Segmented | Slightly different needs | Bank retail vs private |
| Diversified | Unrelated segments | Amazon (retail + AWS) |
| Multi-sided | Interdependent segments | Credit cards (merchants + cardholders) |
Question: What value do we deliver? Which problems do we solve?
Value Types:
Question: How do we reach our customers? Which channels work best?
Channel Phases:
Channel Types:
| Type | Owned | Partner |
|---|---|---|
| Direct | Sales force, web sales, own stores | - |
| Indirect | - | Partner stores, wholesalers |
Question: What type of relationship does each segment expect?
Relationship Types:
Question: For what value are customers willing to pay? How do they pay?
Revenue Types:
| Type | Description | Pricing |
|---|---|---|
| Asset Sale | Selling ownership rights | Fixed/Dynamic |
| Usage Fee | Pay per use of service | Per unit |
| Subscription | Recurring access fee | Monthly/Annual |
| Lending/Leasing | Temporary right to use | Per period |
| Licensing | Intellectual property rights | Per license |
| Brokerage Fees | Intermediation fee | % of transaction |
| Advertising | Fees for advertising | CPM/CPC/CPA |
Pricing Mechanisms:
Question: What key resources does our value proposition require?
Resource Categories:
| Category | Examples |
|---|---|
| Physical | Facilities, equipment, vehicles, inventory, materials |
| Intellectual | Brands, patents, copyrights, proprietary knowledge, databases |
| Human | Creative talent, expertise, experience, skills |
| Financial | Cash, credit lines, stock options, guarantees |
Question: What key activities does our value proposition require?
Activity Categories:
Question: Who are our key partners and suppliers?
Partnership Types:
| Type | Purpose | Example |
|---|---|---|
| Strategic Alliance | Non-competitors | Airlines + Hotels |
| Coopetition | Competitors partnering | Samsung + Apple (components) |
| Joint Venture | New business development | Sony Ericsson |
| Buyer-Supplier | Assured supplies | Car manufacturers + suppliers |
Partnership Motivations:
Question: What are the most important costs in our business model?
Cost Focus:
| Approach | Description | Example |
|---|---|---|
| Cost-Driven | Minimize costs wherever possible | Budget airlines, Walmart |
| Value-Driven | Focus on value creation | Luxury hotels, premium brands |
Cost Characteristics:
</the_9_blocks>
<canvas_generation_algorithm>
For each potential segment:
- Define demographics/firmographics
- Assess market size
- Evaluate accessibility
- Score attractiveness (1-10)
Prioritize: Focus on top 2-3 segments
For each priority segment:
- List jobs-to-be-done
- Identify pains to relieve
- Identify gains to create
- Match to value types above
Map: segment → value proposition(s)
For each channel phase:
- Awareness: [channels]
- Evaluation: [channels]
- Purchase: [channels]
- Delivery: [channels]
- After-sales: [channels]
Optimize: Cost vs reach vs customer preference
For each segment:
- Determine relationship type
- Consider acquisition cost
- Plan retention strategy
- Define upsell path
For each value proposition:
- Select revenue type
- Choose pricing mechanism
- Estimate willingness to pay
- Project revenue potential
For value propositions + channels + relationships:
- List required physical resources
- List required intellectual resources
- List required human resources
- List required financial resources
For each key resource:
- Define activities to acquire
- Define activities to maintain
- Define activities to leverage
Categorize: Production / Problem Solving / Platform
For each activity not core to business:
- Evaluate build vs buy vs partner
- Identify potential partners
- Define partnership type
- Establish terms
Sum all costs:
- Fixed costs (resources, overhead)
- Variable costs (per unit)
- Partnership costs
Determine: Cost-driven or Value-driven approach
</canvas_generation_algorithm>
<output_format>
┌─────────────────┬─────────────────┬─────────────────┬─────────────────┬─────────────────┐
│ Key Partners │ Key Activities │ Value │ Customer │ Customer │
│ │ │ Propositions │ Relationships │ Segments │
│ • Partner 1 │ • Activity 1 │ │ │ │
│ • Partner 2 │ • Activity 2 │ • Value 1 │ • Type 1 │ • Segment 1 │
│ ├─────────────────┤ • Value 2 │ • Type 2 │ • Segment 2 │
│ │ Key Resources │ │ │ │
│ │ │ ├─────────────────┤ │
│ │ • Resource 1 │ │ Channels │ │
│ │ • Resource 2 │ │ │ │
│ │ │ │ • Channel 1 │ │
│ │ │ │ • Channel 2 │ │
├─────────────────┴─────────────────┴─────────────────┴─────────────────┴─────────────────┤
│ Cost Structure │ Revenue Streams │
│ │ │
│ Fixed: $X │ • Stream 1: $Y │
│ Variable: $X per unit │ • Stream 2: $Z │
└───────────────────────────────────┴─────────────────────────────────────────────────────┘
| Block | Content |
|---|---|
| Customer Segments | [List segments] |
| Value Propositions | [List propositions] |
| Channels | [List channels by phase] |
| Customer Relationships | [List relationship types] |
| Revenue Streams | [List streams with pricing] |
| Key Resources | [List by category] |
| Key Activities | [List activities] |
| Key Partnerships | [List partners and purpose] |
| Cost Structure | [List costs, approach] |
</output_format>
<validation_questions>
</validation_questions>
<canvas_metrics>
Customer fit: (segment_clarity + value_alignment) / 2 × 20
Channel efficiency: (reach + cost_efficiency) / 2 × 15
Relationship depth: (retention + satisfaction) / 2 × 15
Revenue potential: (streams_diversity + pricing_power) / 2 × 20
Cost efficiency: (margin + scalability) / 2 × 15
Resource strength: (capabilities + sustainability) / 2 × 15
──────────────────────────────────────────────────────────────
Total: Sum of above (max 100)
| Ratio | Formula | Healthy Range |
|---|---|---|
| CAC | Total acquisition cost / New customers | Industry-dependent |
| LTV:CAC | Lifetime value / Acquisition cost | > 3:1 |
| Gross Margin | (Revenue - COGS) / Revenue | > 50% for SaaS |
| Burn Rate | Monthly cash outflow | < 1/12 of runway |
</canvas_metrics>
<example_session>
User: Create a business model canvas for an AI-powered CRM for small businesses
</example_session>
<success_criteria> Canvas is successful when:
<activation_triggers> This skill activates for:
<integration_points>
BMC integrates with 4 other strategy skills for first-principles thinking:
| Skill | Connection |
|---|---|
| JTBD | Customer Segments block should be defined by the jobs they're hiring for, not demographics |
| Blue Ocean | ERRC grid outputs feed directly into Value Propositions (Create/Raise = new value props) |
| Challenger Sale | Customer Segments × Value Propositions = your stakeholder tailoring matrix |
| NSTTD | Customer Relationships block benefits from tactical empathy — how you engage each segment |
Pipeline: JTBD (what job?) → Blue Ocean (where's the space?) → BMC (how to deliver?) → Challenger (what insight?) → NSTTD (how to communicate?) </integration_points>
Write to ~/.claude/skill-analytics/last-outcome-business-model-canvas.json:
{"ts":"[UTC ISO8601]","skill":"business-model-canvas","version":"1.0.0","variant":"default","status":"[success|partial|error]","runtime_ms":[ms],"metrics":{"canvases_created":[n],"blocks_filled":[n],"hypotheses_generated":[n]},"error":null,"session_id":"[YYYY-MM-DD]"}