marketing-social-media

name	marketing-social-media
description	Operational social media marketing system with templates, checklists, execution patterns, and decision trees for SMMA growth, paid social, content creation, offer building, and lead generation.

SOCIAL MEDIA MARKETING — OPERATIONAL SKILL

This skill contains actionable, non-theoretical operational systems for scaling social media marketing on LinkedIn (2025 viral mechanics), TikTok, Meta, YouTube, Google, and organic platforms.

Use this skill when the user asks for:

• content ideas, calendars, scripts, hooks
• ad creative templates
• growth frameworks
• optimization workflows
• offer creation & lead generation
• paid social setup and scaling
• SEO content for social platforms
• copywriting requests
• outreach templates
• performance audits

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Quick Reference

Task	Template/Resource	Location	When to Use
Paid Ads
Google Search Ads	RSA Template	templates/ads/google-rsa-template.md	Search campaigns, high-intent keywords
Meta Ads (FB/IG)	Meta Ad Script	templates/ads/meta-ad-script.md	Social campaigns, audience targeting
TikTok Ads	TikTok Ad Script	templates/ads/tiktok-ad-script.md	Short-form video ads, Gen Z/Millennial
YouTube Ads	Video Brief	templates/ads/youtube-video-brief.md	Long-form video campaigns
Influencer/UGC Program	Influencer Ops	resources/influencer-ops-and-partnerships.md	Sourcing, rights, Spark/whitelisting
Organic Content
LinkedIn Posts	Viral Post Templates	templates/social/viral-post-templates.md	B2B thought leadership, 2025 mechanics
LinkedIn Carousel	Carousel Template	templates/social/carousel-template.md	Educational content, frameworks
Virality / WOM	STEPPS & Seeding	resources/virality-word-of-mouth.md	Word-of-mouth loops, share triggers
TikTok/Reels/Shorts	Organic Script	templates/social/tiktok-organic-script.md	Short-form video content
Instagram Carousel	IG Carousel Template	templates/social/instagram-carousel-template.md	Multi-slide educational posts
Instagram Reels	Reels Template	templates/social/instagram-reels-template.md	Short-form vertical video
Content Calendar	30-Day Calendar	templates/social/30-day-content-calendar.md	Monthly content planning
Hook Library	Social Hook Library	templates/social/social-hook-library.md	Attention-grabbing opening lines
Outreach & Email
Cold Email	Cold Email Template	templates/email/cold-email-template.md	B2B prospecting, initial outreach
Lead Nurture	Nurture Sequence	templates/email/lead-nurture-sequence.md	Email drip campaigns
High-Ticket Outreach	Outreach Sequence	templates/email/high-ticket-outreach-sequence.md	Premium service sales
Sales Email	Sales Template	templates/email/sales-email-template.md	Direct sales pitches
Newsletter	Newsletter Template	templates/email/newsletter-template.md	Regular audience communication
Offers & Conversion
Grand Slam Offer	Offer Builder	templates/offers/grand-slam-offer-builder.md	High-value offer creation (Hormozi)
Value Stack	Value Stack Template	templates/offers/value-stack-template.md	Offer positioning, bonuses
Offer Messaging	Messaging Template	templates/offers/offer-messaging-template.md	Copywriting, value communication
Pricing Calculator	Pricing Calculator	templates/offers/offer-pricing-calculator.md	Price optimization
Guarantee	Guarantee Templates	templates/offers/guarantee-templates.md	Risk reversal strategies
Lead System	Pipeline OS	resources/lead-systems-and-pipelines.md	Daily/weekly volume math, cadences
SEO & Content
SEO Brief	SEO Brief Template	templates/seo/seo-brief-template.md	Content optimization, keyword targeting
Content Outline	Outline Template	templates/seo/seo-content-outline-template.md	Structured long-form content
Keyword Research	Research SOP	templates/seo/keyword-research-sop.md	SEO keyword discovery
Product-Led SEO	PL SEO Strategy	resources/product-led-seo-strategy.md	Programmatic templates, index control
Strategy Resources
LinkedIn Viral Mechanics	Viral Content Guide	resources/linkedin-viral-content.md	2025 LinkedIn algorithm
Paid Social Patterns	Paid Social Guide	resources/paid-social-patterns.md	Scaling, optimization, testing
Persuasion Patterns	Persuasion Guide	resources/persuasion-patterns.md	Copywriting psychology
Community Building	Community Guide	resources/community-building-patterns.md	Audience growth, engagement
AI Governance	Governance Guide	resources/ai-marketing-governance.md	ROI, safety, evaluation guardrails
Influencer Ops	Creator Program Guide	resources/influencer-ops-and-partnerships.md	Contracts, rights, reporting

---

Decision Trees (Quick Use)

### Paid Social Troubleshooting
CTR low (<0.8%) → Refresh hook/creative  
CTR ok, CVR low (<1.5%) → Fix landing page/offer clarity  
High CPC → Tighten hook or broaden audience; check bid/placement overlap  

### Organic Growth Triage
Inconsistent posting → Fix cadence/system  
Good watch time, low follows → Strengthen CTA and identity hooks  
Followers, no leads → Add offer-driven posts + booking CTA  

### Virality / WOM Triage
Low shares/saves → Increase practical value or social currency (STEPPS)  
Views, low CTR → Fix thumbnail/title/hook tension  
Comments, low conversions → Add clearer offer bridge + CTA  

### Lead System Triage
Low replies → Clarify offer/proof; swap angles  
Clicks, low bookings → Fix follow-up cadence + booking friction  
Lead source skewed → Rebalance paid/social/outbound; add retargeting  
No-shows → Reminders + value drop; tighten qualification  

### SEO / Content Triage
Low CTR → Rewrite title/meta to match intent; add schema where relevant  
Indexed but not ranking → Improve internal links, on-page intent match, freshness  
Traffic, low conversions → Align CTA to intent; tighten offer on page  

For detailed trees (TikTok scaling, offer creation, outreach triage), see `resources/operational-patterns.md`, `resources/lead-systems-and-pipelines.md`, `resources/virality-word-of-mouth.md`, and `resources/product-led-seo-strategy.md`.

---

Navigation

Resources

• resources/operational-patterns.md
• resources/lead-systems-and-pipelines.md
• resources/virality-word-of-mouth.md
• resources/linkedin-viral-content.md
• resources/linkedin-engagement-patterns.md
• resources/storybrand-best-practices.md
• resources/cold-outreach-patterns.md
• resources/paid-social-patterns.md
• resources/tiktok-best-practices.md
• resources/instagram-best-practices.md
• resources/youtube-best-practices.md
• resources/ai-marketing-patterns.md
• resources/ai-marketing-governance.md
• resources/persuasion-patterns.md
• resources/community-building-patterns.md
• resources/influencer-ops-and-partnerships.md
• resources/competitive-ads-and-leads.md
• resources/content-research-and-comms.md
• resources/product-led-seo-strategy.md
• data/sources.json

Templates

Ads

• templates/ads/google-rsa-template.md
• templates/ads/meta-ad-script.md
• templates/ads/tiktok-ad-script.md
• templates/ads/youtube-video-brief.md

Email & Outreach

• templates/email/cold-email-template.md
• templates/email/lead-nurture-sequence.md
• templates/email/high-ticket-outreach-sequence.md
• templates/email/appointment-setting-email.md
• templates/email/newsletter-template.md
• templates/email/sales-email-template.md
• templates/email/abandoned-cart-email.md

Social Content

• templates/social/30-day-content-calendar.md
• templates/social/social-hook-library.md
• templates/social/tiktok-organic-script.md
• templates/social/instagram-carousel-template.md
• templates/social/instagram-reels-template.md
• templates/social/multi-platform-content-template.md
• templates/social/ugc-brief-template.md
• templates/social/viral-post-templates.md
• templates/social/carousel-template.md

LinkedIn

• templates/linkedin/profile-rewrite-template.md

SEO & Content Hubs

• templates/seo/seo-brief-template.md
• templates/seo/seo-content-outline-template.md
• templates/seo/content-hub-template.md
• templates/seo/keyword-research-sop.md
• templates/seo/local-seo-template.md
• templates/seo/seo-audit-template.md
• templates/seo/on-page-seo-checklist.md

Offers

• templates/offers/grand-slam-offer-builder.md
• templates/offers/value-stack-template.md
• templates/offers/offer-messaging-template.md
• templates/offers/offer-naming-template.md
• templates/offers/offer-pricing-calculator.md
• templates/offers/offer-funnel-template.md
• templates/offers/guarantee-templates.md
• templates/offers/offer-delivery-onboarding-template.md

Community

• templates/community/community-strategy-template.md
• templates/community/community-guidelines-template.md
• templates/community/community-engagement-calendar.md
• templates/community/community-event-template.md
• templates/community/community-moderation-sop.md
• templates/community/community-onboarding-sequence.md

Related Skills

Product & Strategy

• ../product-management/SKILL.md — Product positioning, messaging frameworks, discovery, and go-to-market strategy
• ../docs-ai-prd/SKILL.md — PRDs, technical specs, and requirements for marketing campaigns

AI & Content Intelligence

• ../ai-prompt-engineering/SKILL.md — LLM prompts for content generation, hooks, CTA variants, and creative testing
• ../ai-llm/SKILL.md — RAG systems, embeddings, and AI-powered content libraries
• ../ai-agents/SKILL.md — Multi-agent systems for marketing automation and campaign orchestration
• ../marketing-ai-search-optimization/SKILL.md — AI search engine optimization (AEO/GEO) for ChatGPT, Perplexity, Claude, and Gemini citations

Frontend & Design

• ../software-frontend/SKILL.md — Landing page implementation, web performance, and conversion optimization
• ../software-ui-ux-design/SKILL.md — Design systems, accessibility (WCAG), and user experience for campaigns

Data & Analytics

• ../ai-ml-data-science/SKILL.md — Predictive modeling for CTR/CVR, customer segmentation, and churn analysis
• ../data-sql-optimization/SKILL.md — SQL for marketing analytics, attribution queries, and customer data warehousing

Infrastructure & Deployment

• ../ops-devops-platform/SKILL.md — CI/CD for landing pages, A/B testing infrastructure, and campaign automation
• ../dev-api-design/SKILL.md — REST APIs for CRM integrations, webhooks, and marketing tool connections

Operational Deep Dives

• resources/operational-patterns.md — Core growth engines, testing frameworks, anti-patterns, landing page checklist, and AI tooling recommendations
• resources/lead-systems-and-pipelines.md — Pipeline math, follow-up cadences, lead magnets, retargeting map
• resources/virality-word-of-mouth.md — STEPPS, seeding, referral loops, share/save optimization
• resources/product-led-seo-strategy.md — Programmatic SEO, crawl/index control, zero-demand plays
• resources/ai-marketing-governance.md — AI ROI, risk controls, evaluation, human-in-the-loop

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External Resources

See data/sources.json for official documentation across Google Ads, Meta, TikTok, YouTube, and AI/ML research references.