// Set up analytics tracking for your Product Hunt launch. Use this skill to configure tracking tools, create dashboards, and ensure you capture all important launch metrics.
Track and optimize conversions from your Product Hunt launch. Use this skill to measure signup rates, identify drop-offs, and calculate the true ROI of your launch.
Strategy for Product Hunt Golden Kitty Awards. Use this skill to understand award categories, prepare nominations, and maximize your chances of winning annual recognition.
Get featured in Product Hunt newsletters. Use this skill to understand newsletter criteria, craft effective pitches, and maximize visibility through PH editorial coverage.
Understand how the Product Hunt ranking algorithm works. Use this skill to optimize your launch strategy based on known algorithm factors and behaviors.
Avoid shadow bans and penalties on Product Hunt. Use this skill to understand platform rules, identify risky behaviors, and ensure your launch practices are fully compliant.
Write Product Hunt compliant messages and requests. Use this skill to craft outreach, social posts, and supporter communications that follow community guidelines and avoid penalties.
| name | ph-analytics-setup |
| description | Set up analytics tracking for your Product Hunt launch. Use this skill to configure tracking tools, create dashboards, and ensure you capture all important launch metrics. |
This skill helps you set up comprehensive analytics tracking to measure your Product Hunt launch performance and optimize your funnel.
| Metric | Source | Importance |
|---|---|---|
| Ranking position | PH homepage | Critical |
| Total upvotes | PH product page | Critical |
| Comments | PH product page | High |
| Saves/bookmarks | PH product page | Medium |
| Metric | Source | Importance |
|---|---|---|
| Total visitors | Analytics | Critical |
| PH referral traffic | Analytics | Critical |
| Bounce rate | Analytics | High |
| Time on site | Analytics | Medium |
| Pages per session | Analytics | Medium |
| Metric | Source | Importance |
|---|---|---|
| Signups | Your database | Critical |
| Trial starts | Your database | High |
| Purchases | Payment system | Critical |
| Conversion rate | Calculated | Critical |
Basic Setup:
Key Events to Track:
// Page view (automatic)
// Signup started
gtag('event', 'signup_started', {
'source': 'producthunt'
});
// Signup completed
gtag('event', 'signup_completed', {
'source': 'producthunt',
'plan': 'free'
});
// Trial started
gtag('event', 'trial_started', {
'source': 'producthunt',
'plan': 'pro'
});
// Purchase completed
gtag('event', 'purchase', {
'source': 'producthunt',
'value': 99.00,
'currency': 'USD'
});
UTM Parameters: Add to all your links:
?utm_source=producthunt
&utm_medium=social
&utm_campaign=launch_jan2024
Real-Time Dashboard:
Setup:
Benefits for PH Launch:
For Deeper Funnel Analysis:
Events to Track:
- Page Viewed (with source)
- Signup Started
- Signup Completed
- Onboarding Step 1
- Onboarding Step 2
- Onboarding Completed
- Feature Used (first time)
- Upgrade Clicked
- Payment Completed
Cohort Analysis:
Manual Tracking Spreadsheet:
| Time | Rank | Upvotes | Δ Upvotes | Comments | Visits | Signups |
|---|---|---|---|---|---|---|
| 00:00 | - | 0 | - | 0 | 0 | 0 |
| 01:00 | ||||||
| 02:00 |
Tools for PH Tracking:
Create a single view showing:
┌─────────────────────────────────────────────────┐
│ PRODUCT HUNT LAUNCH DASHBOARD │
├─────────────────────────────────────────────────┤
│ │
│ PH METRICS │ WEBSITE METRICS │
│ ─────────── │ ───────────────── │
│ Rank: #4 │ Visitors: 1,234 │
│ Upvotes: 234 │ From PH: 987 (80%) │
│ Comments: 45 │ Bounce: 34% │
│ │ │
├─────────────────────────────────────────────────┤
│ │
│ CONVERSIONS │ HOURLY TREND │
│ ──────────── │ ──────────── │
│ Signups: 156 │ [Chart showing │
│ Conv Rate: 12.6% │ upvotes over time] │
│ Revenue: $1,240 │ │
│ │ │
└─────────────────────────────────────────────────┘
Tools for Dashboards:
Website Analytics:
Conversion Tracking:
Referrer Attribution:
Advanced Setup:
Spreadsheet Tracking:
Monitoring:
Product Hunt Page Views
│
▼ (Click-through rate: ~20-40%)
Website Visitors from PH
│
▼ (Engagement rate: ~40-60%)
Engaged Visitors (>30s or 2+ pages)
│
▼ (Signup rate: ~5-15%)
Signups / Trial Starts
│
▼ (Conversion rate: ~10-30%)
Paid Customers
Set up funnel in analytics:
| Metric | Poor | Average | Good | Great |
|---|---|---|---|---|
| PH → Site CTR | <10% | 10-20% | 20-30% | >30% |
| Bounce rate | >70% | 50-70% | 30-50% | <30% |
| Visit → Signup | <3% | 3-8% | 8-15% | >15% |
| PH visitors | <500 | 500-1500 | 1500-3000 | >3000 |
LAUNCH GOALS:
Product Hunt:
- Target upvotes: [___]
- Target comments: [___]
- Target ranking: Top [___]
Website:
- Target visitors from PH: [___]
- Target bounce rate: <[___]%
Conversions:
- Target signups: [___]
- Target conversion rate: [___]%
- Target revenue: $[___]
Acquisition:
Engagement:
Conversion:
Quality:
POST-LAUNCH ANALYSIS: [Product Name]
Date: [Launch Date]
ACQUISITION
- PH referral visitors: [___]
- % of total launch traffic: [___]%
- Peak hour: [___] with [___] visitors
ENGAGEMENT
- Average time on site: [___]
- Pages per session: [___]
- Bounce rate: [___]%
CONVERSION
- Total signups: [___]
- Signup conversion rate: [___]%
- Paying customers: [___]
- Revenue: $[___]
COMPARISON
- PH conversion vs. average: [___]%
- PH user quality score: [___]/10
LEARNINGS
- What worked: [___]
- What didn't: [___]
- For next time: [___]
ANALYTICS SETUP FOR: [Product Name]
TOOLS CONFIGURED:
- Website analytics: [Tool]
- Product analytics: [Tool]
- PH tracking: [Method]
- Dashboard: [Location]
EVENTS TRACKING:
- [ ] Page views with source
- [ ] Signup started
- [ ] Signup completed
- [ ] Trial started
- [ ] Purchase completed
FUNNEL CONFIGURED:
[Diagram of your funnel]
GOALS SET:
- Visitors: [Target]
- Signups: [Target]
- Conversion: [Target]%
- Revenue: $[Target]
DASHBOARD LOCATION: [Link]
TRACKING VERIFIED: [Yes/No]