| name | audience-belief-mapper |
| slug | aaron-audience-belief-mapper |
| displayName | Audience Belief Mapper · 受众信念图 |
| summary | 受众信念/异议/切换四力/流失语言 |
| description | Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when gathering the beachhead's narrative raw material before any brand narrative is authored: the beliefs and mental models buyers already hold, the objections they raise and how to reframe each, and the JTBD four forces (push / pull / anxiety / habit) that govern switching. The third move of the TALE Trace phase; feeds beachhead truth (T), objection reframes (A), and win-loss language (E). Not demographic persona profiling and not the positioning canvas. |
| argument-hint | <product / beachhead> [interview / win-loss notes] [known objections] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"narrative","phase":"trace","geo-relevance":"low","hermes":{"tags":["marketing","narrative","trace"],"category":"narrative"},"openclaw":{"emoji":"📖","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Audience Belief Mapper
Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD four forces (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE Trace phase and its output feeds three TALE dimensions: T (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), A (the objection reframes the message house answers), and E (win-loss and objection language written back to the canon candidates). It never scores TALE profile result and never adjudicates a claim — unverified quotes or comparative statements are marked [needs source] and routed to memory/events/claims.ndjson via an authorized operation: propose request to registry-events.py.
Scope guard: this skill maps beliefs, objections, and switching forces only. It does not build demographic or firmographic persona profiles (reuse audience-mapper — this skill takes the persona base from there and does not rebuild it), reconcile the positioning canvas against shippable reality (positioning-truth-tracer), build the change-narrative arc (strategic-narrative-designer), adjudicate any claim (offer-claims-registry is the sole writer of memory/claims/claims-ledger.md), or compute the TALE profile result (only the narrative-quality-auditor gate scores TALE). It works one lever — audience belief — and hands off.
Quick Start
Map the beliefs, objections, and switching forces for [product]'s beachhead. Here are [N] interview / win-loss notes: [paste].
Turn these lost-deal reasons into the JTBD four forces (push / pull / anxiety / habit) and a reframe for each objection: [paste].
