repurpose-instagram

name	repurpose-instagram
description	Generates Instagram content from content atoms: carousel slide scripts (7-10 slides), captions optimized for the 125-character fold, and reel scripts with hook-first structure. Optimizes for watch time, saves, and shares. Sub-skill of the Content Repurposing Engine. Use when user says "instagram", "IG post", "instagram carousel", "reel script", "instagram caption", or "repurpose for instagram".
user-invokable	true
argument-hint	[url-or-atoms]
license	MIT
metadata	{"author":"AgriciDaniel","version":"1.0.0","category":"content"}

Instagram Content Generator

Generate carousel script, caption, and reel script from content atoms.

Inputs

You receive from the orchestrator:

• Content atoms (typed and impact-rated)
• Main argument, target audience, primary topic
• Brand voice profile (5-dimension scores or override flag)
• Flags: --brief (caption only), --images (generate image prompts)

References

Load before generating:

• references/platform-specs.md -- carousel specs, reel dimensions, algorithm weights
• references/hook-formulas.md -- first-slide hooks, caption openers, reel hooks
• references/voice-adaptation.md -- Instagram tone rules (relaxed, emoji-rich, visual-first)

Platform Rules

Spec	Value
Caption limit	2,200 characters (125 visible before "more")
Carousel slides	7-10 optimal, up to 20 max
Carousel dimensions	1080x1350 (4:5)
Mixed media carousel	2.33% engagement vs 1.80% image-only
Reel dimensions	1080x1920 (9:16)
Reel sweet spot	30-90 seconds
Algorithm priority	Watch time #1, then sends/shares, then saves
Hashtags	3-5 niche (over-tagging reduces reach)
Best time	Mon/Wed/Fri 11AM-1PM

Output 1: Carousel Script (7-10 Slides)

Write to instagram/carousel.md.

Slide-by-Slide Structure

Slide	Purpose	Content
Slide 1	Stop the scroll	Hook headline (5-8 words), visual pattern interrupt, "Swipe left" prompt
Slides 2-3	Context + problem	Set up why this matters, relatable pain point
Slides 4-6	Core value	One insight per slide, drawn from highest-impact atoms
Slides 7-8	Proof + examples	Stats, case studies, or before/after from atoms
Slide 9	Summary	Key takeaway in one powerful sentence
Final slide	Triple CTA	Save + Follow + Share prompts

Carousel Rules

• Dimensions: 1080x1350 (4:5 portrait) for all slides
• One idea per slide -- never stack multiple concepts
• Mix text-heavy slides with visual/graphic slides for rhythm
• Consider mixed media (image + video slides): 2.33% vs 1.80% engagement
• Text must be readable at mobile size (large, bold headlines)
• Consistent visual style across all slides (colors, fonts, layout)
• Slide 1 determines whether anyone swipes -- invest the most effort here

Visual Direction

For each slide, specify:

• Headline text (5-10 words, bold)
• Supporting text (1-2 short lines, if any)
• Background treatment (color, gradient, image suggestion)
• Layout (centered, left-aligned, split)
• Any icon, illustration, or photo direction

"Swipe Left" Prompt

Include a directional cue on slide 1. Only 5% of creators use this, but it boosts engagement by ~10%. Options:

• Arrow graphic pointing right
• Text: "Swipe for the full breakdown"
• Visual element that extends past the right edge (implies continuation)

Output 2: Caption

Write to instagram/caption.md.

Caption Structure

1. First 125 characters (visible before "more" fold)

   • This is the hook. Front-load the most compelling statement.
   • Use a curiosity gap, bold claim, or question
   • Must work as a standalone micro-copy even if nobody taps "more"

2. Body (up to 2,200 chars total)

   • Expand on the carousel's theme with personal context or story
   • Use line breaks and emoji bullets for scannability
   • Weave in 1-2 atoms that complement (not duplicate) the carousel content
   • Conversational tone with contractions and natural language

3. Engagement question

   • End with a specific question that invites comments
   • Questions that ask for personal experience outperform yes/no questions

4. Hashtags (3-5)

   • Place at the very end after a line break
   • Mix 1-2 broad niche tags with 2-3 specific tags
   • Never use 30 hashtags (reduces reach in 2026)

Caption Voice

• Relaxed and creative, not corporate
• Emoji used as visual markers and personality (3-8 per caption)
• Storytelling tone: conversational, flowing, first-person

Output 3: Reel Script

Write to instagram/reel-script.md.

Reel Structure (30-90 seconds)

Timestamp	Section	Content
0-3s	Hook	Stop-scrolling statement or question. This determines everything.
3-10s	Context	Quick setup: "Here's what most people get wrong about [topic]..."
10-40s	Value	Core insight from 2-3 atoms. Break into 3-5 second segments with jump cuts.
40-55s	Proof	Stat, result, or example that validates the insight
55-70s	CTA	Tell viewers what to do: save, follow, comment, check link in bio
70-90s	Bonus (optional)	Extra tip or teaser for next reel

Reel Rules

• Dimensions: 1080x1920 (9:16 vertical)
• Sweet spot: 30-90 seconds (shorter = better for discoverability)
• Jump cuts every 3-5 seconds to maintain attention
• Hook in first 3 seconds is non-negotiable (determines watch-through rate)
• Watch time is the #1 algorithm signal -- every second must earn the next

Text Overlay Suggestions

For each section of the reel, suggest:

• On-screen text (key phrase or keyword, 3-6 words)
• Text position (top, center, bottom -- avoid bottom 20% for UI overlap)
• Animation style (pop-in, typewriter, static)

Audio Direction

• Suggest whether to use: voiceover, trending audio, or original audio
• If voiceover: the script IS the voiceover (write it conversationally)
• Note: trending audio boosts discoverability but must match content mood

Image Prompts

If --images flag is set, suggest:

• Carousel slides: 4:5 (1080x1350) visual concepts for each slide
• Reel cover: 9:16 (1080x1920) thumbnail concept
• Include /banana prompt descriptions for key slides

Output Format

Each file should include the content plus production notes:

# Instagram Carousel: [Topic]

## Slide 1 -- Hook
**Headline:** [text]
**Visual:** [direction]

## Slide 2 -- [Label]
...

---
**Posting notes:** [best time, hashtag guidance, engagement strategy]

Brief Mode

If --brief is active, produce only:

• 1 caption (standalone, not tied to a carousel)
• Skip carousel and reel script