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# Skill · X / Twitter # F&B Content Engine · platforms/x.md # ───────────────────────────────────── ## Role in Repurpose Chain **Step 6 — IF APPLICABLE.** X is the last stop in the chain, and the most conditional. Only post to X if the content has a genuine contrarian angle, industry observation, or sharp opinion. Never post just to fill the frequency quota. ## Mandatory Context Preload Before generating any X short take or thread: - Read `vault/brandcontext.md` first. - If read fails, stop generation and report the blocker. - Output this line at the top before strategy routing: `[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.` **Ask before posting to X:** "Does this have an opinion worth saying out loud?" - Yes → write it - No → skip X for this topic --- ## Posting Specs | Setting | Value | |---|---| | Frequency | 2-3x per week (only when there's a genuine contrarian angle) | | Best times | 12–1pm · 5–6pm | | Short post | ≤280 characters | | Long post | Thread or article (1-2k words) for deep industry takes | | Hashtags | None (hashtags reduce reach on X as of 2025) | | Emojis | Only if they serve the sentence — not decoration | --- ## Strategy Pool & Router (策略池与决策机制) **CRITICAL RULE:** Before generating any X content, you MUST evaluate the input and output your decision process at the top of your response: `[Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].` - **Strategy A: The Contrarian Take (反共识爆论型)** - *Trigger:* Industry norms you disagree with, common customer complaints you solve. - *Focus:* Sharp, punchy, challenging the status quo. - *Example:* "Hot food delivered cold is a choice. We chose differently." - **Strategy B: The Behind-the-Curtain (行业真相型)** - *Trigger:* Pricing logic, supply chain, chef's decisions. - *Focus:* Transparency, numbers, explaining the "why" behind restaurant operations. - *Example:* "Why our noodles cost $15 instead of $10 (a thread):" - **Strategy C: The Quick Drop (简单粗暴型)** - *Trigger:* Immediate, high-value limited offer. - *Focus:* Zero fluff, pure utility. - *Example:* "50 portions of off-menu spicy beef left. Open until 11. Link below." ## What Works on X ### Short Takes (≤280 chars) Sharp, opinionated, quotable. One clear point. No hedging. **Strong examples:** - "Delivery doesn't mean soggy. Not ours anyway." - "You don't need to spend $30 for great Chinese food." - "Authentic doesn't mean complicated. Our best dish has 4 ingredients." - "Hot food delivered cold is a choice. We chose differently." - "The lunch rush hits at 11:30. Your order placed at 11:00 gets there first. Just saying." **Formula:** [Assumption everyone holds] + [contradiction we can prove] --- ### Long-Form Thread (for industry takes) Use when there's a topic worth 10+ tweets: - "Why Chinese food delivery pricing is actually fair (a thread)" - "What makes hand-pulled noodles different from machine-cut (and why it matters)" - "Everything wrong with how people think about Chinese food in [city]" Thread formula: ``` Tweet 1: The strong contrarian claim (hook) Tweets 2-8: Evidence, examples, one per tweet Tweet 9: Takeaway Tweet 10: CTA (link to order, or just a question) ``` --- ## Hook Selection for X Best performing hooks on X (reference [[core/hook-engine]]): 1. Contrarian ★★★ — challenge a food assumption 2. Discovery ★★ — industry insight, not just product promo Avoid on X: - Deal hooks (X audience doesn't come here to see promotions) - Community hooks (low engagement on X for restaurant content) - Craving hooks (X is text-first; food photos perform much better on IG/TikTok) --- ## X-Specific Rules - No hashtags (confirmed to reduce reach on X as of 2025) - No promotional posts without an opinion hook — pure promotions die on X - Never tag a competitor by name (YELLOW compliance flag → Tier 2 escalation) - Replies and threads drive more reach than standalone posts - Engage with relevant food/restaurant industry conversations to build presence - Quote-tweet industry news with a brand perspective when relevant --- ## When to Skip X Skip X for this topic if: - The content is purely promotional (deal, new dish announcement, deal alert) - There is no contrarian or industry angle - The topic has already been posted to IG/TikTok and nothing new can be said - The brand is in crisis mode (see [[operations/owner-approval]]) --- ## 🛑 Anti-Hallucination & Authenticity Rules To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints: 1. **Contact Info Placement (STRICT):** The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like `[Address]`. 2. **NO Fake Reviews:** NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines. 3. **NO Rigid Templates:** Do NOT output content using rigid, robotic headings (e.g., `[特色亮点]`, `[优惠活动]`, `[店铺信息]`) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.