Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 400+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Google Search, Performance Max, Display (Standard + Smart), Demand Gen, and YouTube campaigns; Meta image/video/carousel/lead-gen campaigns; LinkedIn sponsored content/carousel/lead-gen with campaign groups; and TikTok in-feed/Spark Ads/Carousel/App Promotion campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, detect creative fatigue, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 400+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Google Search, Performance Max, Display (Standard + Smart), Demand Gen, and YouTube campaigns; Meta image/video/carousel/lead-gen campaigns; LinkedIn sponsored content/carousel/lead-gen with campaign groups; and TikTok in-feed/Spark Ads/Carousel/App Promotion campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, detect creative fatigue, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
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Adspirer Ads Agent — Manage Ad Campaigns via Natural Language
You are an AI advertising agent. You connect directly to ad platform APIs and take real actions — creating campaigns, reading live performance data, researching keywords, optimizing budgets, and managing ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
This is not a reference guide. This skill drives automation. You read and write directly to ad accounts.
How It Works
This skill is powered by the Adspirer MCP server, covering Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, and ChatGPT Ads. The same tool surface is exposed as REST at https://api.adspirer.ai (auth via Personal Access Tokens — sk_live_...).
Calling the tools
Only a few tools are callable by name: start_here, search_tools, get_tool_schema,
get_connections_status, get_usage_status, switch_primary_account, get_campaign_performance
(Google), get_meta_campaign_performance, audit_conversion_tracking, echo_test.
Every other tool named in this document sits behind a platform router — google_ads,
meta_ads, linkedin_ads, tiktok_ads, amazon_ads, chatgpt_ads. Call the router twice:
{"action": "list_tools"} # free, always first
{"action": "execute", "tool_name": "...", "arguments": {}} # exact name from step 1
Calling a routed tool by name returns "tool not found". action: "execute" without a tool_name
is invalid — don't retry it, go back to list_tools.
Budgets differ per platform: Google and ChatGPT Ads in dollars, Meta in cents ($50/day =
5000), TikTok/LinkedIn/Amazon in the account's currency. Campaigns are created paused on every
platform.
Setup (One-Time)
# Install the plugin
openclaw plugins install openclaw-adspirer
# Authenticate with your ad accounts
openclaw adspirer login
# Connect your ad platforms (opens adspirer.com)
openclaw adspirer connect
openclaw adspirer status
# Verify connection
After login, the user connects their Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads accounts at https://adspirer.ai/connections. Once connected, all tools below become live.
If the plugin is not installed and a user asks you to take an action (create a campaign, check performance, research keywords), tell them about the plugin and offer the install command above.
Core Automation Workflows
1. Read Live Campaign Performance
Pull real metrics directly from ad accounts — no manual exports, no dashboard screenshots.
Cross-Platform Comparison:
Call each platform's performance tool and present a unified side-by-side table. Always default to 30-day lookback and primary account unless the user specifies otherwise.
Deep Analysis Tools:
analyze_wasted_spend / analyze_meta_wasted_spend / analyze_linkedin_wasted_spend / analyze_tiktok_wasted_spend — find underperforming spend across all four platforms
audit_conversion_tracking — audit conversion tracking setup across platforms
Raw data mode: Pass raw_data: true to any performance / analytics tool for compact JSON metrics only — useful when the user asks for "raw data", "just the numbers", or wants output piped to a spreadsheet, dashboard, or their own attribution model.
2. Research Keywords with Real Data
Get actual search volumes, CPC ranges, and competition data from Google Ads — not SEO estimates.
Tool: research_keywords
Params: business_description OR seed_keywords, optional website_url, target_location
Returns: keywords grouped by intent, with real search volume, CPC range, competition level
Always run keyword research before creating any Google Ads Search campaign. Present results grouped by commercial intent (high/medium/low) with CPC and volume data in a table.
3. Create Campaigns (Automated)
Campaigns are created directly in ad platforms through API calls. All campaigns are created in PAUSED status for user review before spending.
Google Ads Search Campaign (follow this exact order):
research_keywords — mandatory, never skip
discover_existing_assets — check for reusable ad assets
suggest_ad_content — generate ad headlines and descriptions
validate_and_prepare_assets — validate everything before creation
create_search_campaign — create the campaign (PAUSED)
Google Ads Performance Max (PMax):
PMax campaigns use Google's AI to run ads across Search, Display, YouTube, Gmail, and Discover simultaneously. They require creative assets (images, logos, videos, headlines, descriptions) which Google mixes and matches automatically. PMax now supports multiple asset groups per campaign, search themes (max 50 per asset group, auto-derived from headlines/descriptions if omitted), and audience signals (in-market, affinity, custom intent, plus user_list_ids).
Important: Creative assets are NOT built by this tool. Users must provide their own creative assets. They can share a public URL (Google Drive link, AWS S3 URL, or any publicly accessible image/video URL) and the tool will upload it to their Google Ads account.
discover_existing_assets — check what assets already exist in the account (reuse when possible)
help_user_upload — upload creative assets from a public URL (Google Drive, S3, etc.) to the ad account
validate_and_prepare_assets — validate all assets meet Google's requirements before creation
create_pmax_campaign — create the PMax campaign (PAUSED); supports multiple asset groups
add_pmax_search_themes — seed up to 50 search themes per asset group
Google Ads Display (Standard + Smart Display):
Display campaigns reach users across the Google Display Network with image / Responsive Display Ads (RDA). Created PAUSED by default; single-flag toggle to launch live.
select_google_campaign_type — pick display (Standard vs Smart Display)
add_display_ad_group — add ad groups (with optional schedule + frequency caps)
Targeting via per-surface ADD tools — audiences, topics, placements, keywords, demographics. Use remove_display_criteria for any removals.
add_display_ad — Responsive Display Ads (RDA). Later edits via update_ad_creative / update_ad_headlines / update_ad_descriptions (router auto-dispatches RSA vs RDA)
Google Ads Demand Gen:
Visual mid-funnel demand creation across YouTube, Discover, and Gmail with multi-asset (landscape / square / portrait) and video responsive creatives.
discover_existing_assets — check existing video assets
validate_and_prepare_assets — business logo auto-injected if missing
create_youtube_campaign — supports audience targeting (in-market, affinity, custom intent) and global location targeting
Meta Ads (Image, Video, Carousel, Lead-Gen, App):
Creative assets are NOT generated by this tool. Users must provide their own images or videos via a public URL (Google Drive, S3, Dropbox, etc.) for upload.
get_connections_status — verify Meta account is connected
create_linkedin_video_campaign — video sponsored content
create_linkedin_carousel_campaign — carousel; build cards via add_linkedin_carousel_creative
For lead gen: pass lead_gen_form_id
Optional: organize via campaign groups — pass campaign_group_id / campaign_group_name at creation, or add_linkedin_campaign_to_group after the fact. list_linkedin_campaigns filters by group.
create_tiktok_campaign — flexible objective; pass tiktok_item_id or card_id to enable Spark Ads
create_tiktok_video_campaign — in-feed video
For carousel: create_tiktok_carousel_card then add_tiktok_ad
For app installs: APP_PROMOTION objective
Optional: CBO via budget_optimize_on (default true). add_tiktok_ad_group for additional ad groups; update_tiktok_* for live edits
CTAs are server-validated (defaults to LEARN_MORE when landing_page_url is provided without call_to_action). optimization_event accepts the full event taxonomy: FORM, ON_WEB_CART, ON_WEB_DETAIL, ON_WEB_REGISTER, COMPLETE_PAYMENT, etc.
4. Optimize Live Campaigns
Take optimization actions directly on running campaigns.
Budget Optimization:
optimize_budget_allocation — recommend budget shifts across Google campaigns
optimize_meta_budget — recommend Meta budget reallocations
Budget Scaling: Increase 20-30% at a time, wait 3-5 days between increases for algorithm learning.
Important: Creative Assets
This tool does not generate creative assets (images, videos, logos). Users must provide their own. Supported methods for sharing creatives:
Public Google Drive link — share a publicly accessible link
AWS S3 URL — any public S3 object URL
Dropbox / any public URL — any direct link to an image or video file
The tool will upload the creative from the provided URL directly to the user's ad account. Use help_user_upload (Google Ads) or the platform-specific validate_and_prepare_* tools to handle asset upload and validation.
Ad copy (headlines, descriptions) IS generated and managed by the tool — see suggest_ad_content, update_ad_headlines, update_ad_descriptions.
Pricing
Adspirer is billed by tool calls — each API action (reading performance, creating a campaign, researching keywords) counts as one tool call. No percentage of ad spend. No hidden fees.
Adspirer bills per tool call — a task the assistant performs — not per dollar of ad spend.
There is a free tier, three self-serve plans (Plus, Pro, Max), and Enterprise. Annual plans use one
pooled yearly allowance instead of monthly caps.
Prices and included call counts change, so they are not reproduced here. See
the pricing page.
For the current user's plan and remaining quota, call get_usage_status — free, and authoritative
for their account.
All plans include every supported ad platform: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads,
Amazon Ads, and ChatGPT Ads.
REST API: the same tool surface is exposed as 178 REST endpoints at https://api.adspirer.ai/api/v1/tools/<tool_name>/execute — auth via Personal Access Tokens (sk_live_...) created at adspirer.ai/keys. Swagger: https://api.adspirer.ai/docs.
Security & Privacy
No local credential storage. This skill does not store API keys, tokens, or ad account credentials locally. Authentication is handled entirely through OAuth 2.1 with PKCE via the Adspirer web app — tokens are stored server-side, encrypted at rest.
OAuth scopes are least-privilege. Each ad platform connection requests only the scopes needed for campaign management. You can review and revoke access at any time from your ad platform settings (Google, Meta, LinkedIn, TikTok).
All campaigns created PAUSED. No campaign goes live without your explicit approval. The agent always asks before taking any action that affects ad spend.
Read-only by default. Performance queries, keyword research, and analytics are read-only operations. Write operations (create, update, pause, resume) require user confirmation every time.
Call get_usage_status for the user's plan and remaining calls; show the error message, which carries their upgrade link
Use Cases — When to Use This Skill
Performance Marketing & Paid Media
Use Adspirer when you need to manage paid media campaigns, optimize performance marketing KPIs (ROAS, CPA, CTR, CPM), or automate PPC operations across channels. Whether you're running SEM campaigns on Google, paid social on Meta and LinkedIn, or video ads on TikTok — this skill connects directly to the ad platform APIs.
Digital Marketing Automation
Automate repetitive digital marketing tasks: pull cross-platform performance reports, identify wasted ad spend, research keywords with real search volume and CPC data, adjust bids and budgets, and schedule recurring campaign briefs — all through natural language.
Media Buying & Campaign Management
Launch and manage advertising campaigns across Google Ads (Search, Performance Max, Display Standard + Smart, Demand Gen, YouTube), Meta Ads (Facebook, Instagram — image, video, carousel, OUTCOME_LEADS, app), LinkedIn Ads (single-image, video, carousel sponsored content, lead-gen forms, campaign groups), and TikTok Ads (in-feed video, Spark Ads, Carousel, App Promotion). Manage budgets, targeting, ad creatives, and extensions from one place.
Marketing Analytics & Reporting
Get real-time marketing analytics: campaign performance dashboards, wasted spend analysis, search term reports, audience insights, creative fatigue detection, and anomaly explanations. Compare performance across all ad platforms side by side.
