| name | tw-ecom-channel-strategy |
| description | Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending. |
| metadata | {"category":"WP-01 電商","domain":"ecommerce-tw","layer":"platform","related_mcps":["mcp-shopline","mcp-91app"],"related_skills":["tw-ecom-dtc-shopline","tw-ecom-dtc-91app","tw-ecom-dtc-shopify-localization","tw-ecom-marketplace-shopee","tw-ecom-marketplace-momo"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","platform","strategy"]} |
Taiwan E-Commerce Channel Strategy
STATUS: SKELETON — body pending. Prefer tw-ecom-dtc-shopline for platform-specific depth in the meantime.
When to use this skill
- Choosing the initial e-commerce platform for a new Taiwan D2C brand
- Deciding whether to sell DTC-only, marketplace-only, or hybrid
- Estimating TCO across platform fees, payment fees, and operational overhead
- Comparing platform unit economics before channel expansion
- Reassessing platform mix when scaling past NT$10M annual revenue
Do NOT use when
- You already know the platform and need integration specifics → use the platform-specific skill
- The question is about global (non-Taiwan) platform choice → general e-commerce skills apply
Core concepts
TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.
Decision tree
TODO: flow chart keyed on annual revenue / brand strength / ops capacity.
Implementation guidance
TODO: how to shortlist, pilot, measure, decide.
Gotchas
TODO: 5-6 specific platform-selection traps for Taiwan businesses.
IRON LAW
TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").
Output Format
TODO: Markdown template for platform selection recommendation.
Related
- See the platform-specific integration skills for depth
- See
ecom-rfm-analysis for customer cohort comparison across channels
Last verified: 2026-04
