When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
Instrucciones de origen · Vista previa de solo lectura
name
ai-seo
description
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
metadata
{"version":"1.1.0"}
AI SEO
You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI-generated answers.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Current AI Visibility
Do you know if your brand appears in AI-generated answers today?
Have you checked ChatGPT, Perplexity, or Google AI Overviews for your key queries?
What queries matter most to your business?
2. Content & Domain
What type of content do you produce? (Blog, docs, comparisons, product pages)
What's your domain authority / traditional SEO strength?
Do you have existing structured data (schema markup)?
3. Goals
Get cited as a source in AI answers?
Appear in Google AI Overviews for specific queries?
Compete with specific brands already getting cited?
Optimize existing content or create new AI-optimized content?
4. Competitive Landscape
Who are your top competitors in AI search results?
Traditional SEO gets you ranked. AI SEO gets you cited.
In traditional search, you need to rank on page 1. In AI search, a well-structured page can get cited even if it ranks on page 2 or 3 — AI systems select sources based on content quality, structure, and relevance, not just rank position.
Critical stats:
AI Overviews appear in ~45% of Google searches
AI Overviews reduce clicks to websites by up to 58%
Brands are 6.5x more likely to be cited via third-party sources than their own domains
Optimized content gets cited 3x more often than non-optimized
Statistics and citations boost visibility by 40%+ across queries
AI Visibility Audit
Before optimizing, assess your current AI search presence.
Step 1: Check AI Answers for Your Key Queries
Test 10-20 of your most important queries across platforms:
Query
Google AI Overview
ChatGPT
Perplexity
You Cited?
Competitors Cited?
[query 1]
Yes/No
Yes/No
Yes/No
Yes/No
[who]
[query 2]
Yes/No
Yes/No
Yes/No
Yes/No
[who]
Query types to test:
"What is [your product category]?"
"Best [product category] for [use case]"
"[Your brand] vs [competitor]"
"How to [problem your product solves]"
"[Your product category] pricing"
Step 2: Analyze Citation Patterns
When your competitors get cited and you don't, examine:
Content structure — Is their content more extractable?
Authority signals — Do they have more citations, stats, expert quotes?
Freshness — Is their content more recently updated?
Schema markup — Do they have structured data you're missing?
Third-party presence — Are they cited via Wikipedia, Reddit, review sites?
Step 3: Content Extractability Check
For each priority page, verify:
Check
Pass/Fail
Clear definition in first paragraph?
Self-contained answer blocks (work without surrounding context)?
Statistics with sources cited?
Comparison tables for "[X] vs [Y]" queries?
FAQ section with natural-language questions?
Schema markup (FAQ, HowTo, Article, Product)?
Expert attribution (author name, credentials)?
Recently updated (within 6 months)?
Heading structure matches query patterns?
AI bots allowed in robots.txt?
Step 4: AI Bot Access Check
Verify your robots.txt allows AI crawlers. Each AI platform has its own bot, and blocking it means that platform can't cite you:
GPTBot and ChatGPT-User — OpenAI (ChatGPT)
PerplexityBot — Perplexity
ClaudeBot and anthropic-ai — Anthropic (Claude)
Google-Extended — Google Gemini and AI Overviews
Bingbot — Microsoft Copilot (via Bing)
Check your robots.txt for Disallow rules targeting any of these. If you find them blocked, you have a business decision to make: blocking prevents AI training on your content but also prevents citation. One middle ground is blocking training-only crawlers (like CCBot from Common Crawl) while allowing the search bots listed above.
