benchmark-analysis

# Benchmark Analysis Analyse benchmarks for: **$ARGUMENTS** ## Benchmark Report ### Industry Benchmarks by Platform (current standards) #### Instagram | Metric | Nano (1-10K) | Micro (10-100K) | Mid (100K-500K) | Macro (500K-1M) | Mega (1M+) | |--------|-------------|-----------------|-----------------|-----------------|------------| | Engagement rate | 4-6% | 2-4% | 1.5-2.5% | 1-2% | 0.5-1.5% | | Avg reach rate | 20-30% | 15-25% | 10-20% | 8-15% | 5-12% | | Story completion | 70-85% | 60-75% | 50-65% | 40-55% | 35-50% | | CPM range | $5-10 | $8-15 | $12-25 | $20-40 | $30-60+ | | Cost per post | $50-250 | $250-1K | $1K-5K | $5K-15K | $15K-100K+ | #### TikTok | Metric | Nano (1-10K) | Micro (10-100K) | Mid (100K-500K) | Macro (500K-1M) | Mega (1M+) | |--------|-------------|-----------------|-----------------|-----------------|------------| | Engagement rate | 8-15% | 5-10% | 3-7% | 2-5% | 1-4% | | Avg views/video | 1K-10K | 10K-100K | 50K-500K | 200K-2M | 500K-10M | | Completion rate | 40-60% | 35-55% | 30-50% | 25-45% | 20-40% | | CPM range | $3-8 | $5-12 | $10-20 | $15-35 | $25-50+ | | Cost per video | $25-150 | $150-800 | $800-3K | $3K-10K | $10K-75K+ | #### YouTube | Metric | Small (1-50K) | Mid (50K-500K) | Large (500K-1M) | Major (1M+) | |--------|--------------|----------------|-----------------|-------------| | Avg view rate | 20-40% | 15-30% | 10-25% | 8-20% | | Engagement rate | 3-8% | 2-5% | 1.5-4% | 1-3% | | Avg watch time | 4-8 min | 5-10 min | 6-12 min | 5-15 min | | CPM range | $10-20 | $15-35 | $25-50 | $40-80+ | | Cost per video | $200-1K | $1K-5K | $5K-20K | $20K-200K+ | ### This Campaign vs Benchmarks | Metric | Our result | Industry avg | vs Benchmark | Percentile | |--------|-----------|-------------|-------------|------------| | Engagement rate | | | ↑/↓ ___% | Top ___% | | CPM | | | ↑/↓ ___% | Top ___% | | CPE | | | ↑/↓ ___% | Top ___% | | CPC | | | ↑/↓ ___% | Top ___% | | CPA | | | ↑/↓ ___% | Top ___% | | ROAS | | | ↑/↓ ___% | Top ___% | | Reach rate | | | ↑/↓ ___% | Top ___% | | Video views / spend | | | ↑/↓ ___% | Top ___% | ### Competitive Landscape #### Known Competitor Influencer Activity | Competitor | Estimated monthly spend | Creator tier focus | Platforms | Content style | Est. engagement rate | |-----------|------------------------|-------------------|-----------|---------------|---------------------| | | $ | | | | | | | $ | | | | | | | $ | | | | | #### Creator Overlap Analysis | Creator | Works with us | Also works with | Exclusivity risk | |---------|--------------|----------------|-----------------| | | ✅ | | 🔴🟡🟢 | | | ✅ | | 🔴🟡🟢 | ### Historical Trend (our campaigns) | Campaign | Date | Spend | Eng Rate | CPM | CPA | ROAS | Key learning | |----------|------|-------|----------|-----|-----|------|-------------| | | | | | | | | | | | | | | | | | | | | | | | | | | | | **Average** | | | | | | | | | **Current** | | | | | | | | | **Trend** | | | ↑↓→ | ↑↓→ | ↑↓→ | ↑↓→ | | ### Platform Benchmark Comparison (this campaign) | Metric | Instagram | TikTok | YouTube | Other | |--------|-----------|--------|---------|-------| | Spend allocation | ___% | ___% | ___% | ___% | | Revenue share | ___% | ___% | ___% | ___% | | CPM | $ | $ | $ | $ | | Eng rate | % | % | % | % | | Best for | | | | | ### Creator Tier Efficiency (this campaign) | Tier | # Creators | Total spend | Avg Eng Rate | Avg CPM | Avg CPA | ROAS | Verdict | |------|-----------|-------------|-------------|---------|---------|------|---------| | Nano | | $ | | $ | $ | × | | | Micro | | $ | | $ | $ | × | | | Mid | | $ | | $ | $ | × | | | Macro | | $ | | $ | $ | × | | | Mega | | $ | | $ | $ | × | | ### Recommended Targets for Next Campaign Based on benchmarks and our performance trend: | Metric | Conservative | Target | Stretch | |--------|-------------|--------|---------| | Engagement rate | | | | | CPM | | | | | CPA | | | | | ROAS | | | | | Reach (total) | | | | | Conversions | | | | ### Key Takeaways 1. **Outperforming benchmark in**: 2. **Underperforming benchmark in**: 3. **Biggest efficiency opportunity**: 4. **Recommended budget reallocation**: