backlink-analyzer

Analyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition. Essential for off-page SEO strategy.

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name	backlink-analyzer
description	Analyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition. Essential for off-page SEO strategy.

Backlink Analyzer

This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.

When to Use This Skill

Auditing your current backlink profile
Identifying toxic or harmful links
Discovering link building opportunities
Analyzing competitor backlink strategies
Monitoring new and lost links
Evaluating link quality for outreach
Preparing for link disavow

What This Skill Does

Profile Analysis: Comprehensive backlink profile overview
Quality Assessment: Evaluates link authority and relevance
Toxic Link Detection: Identifies harmful links
Competitor Analysis: Compares link profiles across competitors
Opportunity Discovery: Finds link building prospects
Trend Monitoring: Tracks link acquisition over time
Disavow Guidance: Helps create disavow files

How to Use

Analyze Your Profile

Analyze backlink profile for [domain]

Find Opportunities

Find link building opportunities by analyzing [competitor domains]

Detect Issues

Check for toxic backlinks on [domain]

Compare Profiles

Compare backlink profiles: [your domain] vs [competitor domains]

Instructions

When a user requests backlink analysis:

Generate Profile Overview

## Backlink Profile Overview

**Domain**: [domain]
**Analysis Date**: [date]

### Key Metrics

| Metric | Value | Industry Avg | Status |
|--------|-------|--------------|--------|
| Total Backlinks | [X] | [Y] | [Above/Below avg] |
| Referring Domains | [X] | [Y] | [status] |
| Domain Authority | [X] | [Y] | [status] |
| Domain Rating | [X] | [Y] | [status] |
| Dofollow Links | [X] ([Y]%) | [Z]% | [status] |
| Nofollow Links | [X] ([Y]%) | [Z]% | [status] |

### Link Velocity

| Period | New Links | Lost Links | Net Change |
|--------|-----------|------------|------------|
| Last 30 days | [X] | [Y] | [+/-Z] |
| Last 90 days | [X] | [Y] | [+/-Z] |
| Last year | [X] | [Y] | [+/-Z] |

### Authority Distribution

DA 80-100: ████ [X]% DA 60-79: ██████ [X]% DA 40-59: ████████████ [X]% DA 20-39: ████████████████ [X]% DA 0-19: ██████████ [X]%


**Profile Health Score**: [X]/100

Analyze Link Quality

## Link Quality Analysis

### Top Quality Backlinks

| Source Domain | DA | Link Type | Anchor | Target Page |
|---------------|-----|-----------|--------|-------------|
| [domain 1] | [DA] | Editorial | [anchor] | [page] |
| [domain 2] | [DA] | Guest Post | [anchor] | [page] |
| [domain 3] | [DA] | Resource | [anchor] | [page] |

### Link Type Distribution

| Type | Count | Percentage | Assessment |
|------|-------|------------|------------|
| Editorial | [X] | [Y]% | ✅ High quality |
| Guest posts | [X] | [Y]% | ✅ Good |
| Resource pages | [X] | [Y]% | ✅ Good |
| Directory | [X] | [Y]% | ⚠️ Moderate |
| Forum/Comments | [X] | [Y]% | ⚠️ Low quality |
| Sponsored/Paid | [X] | [Y]% | ⚠️ Risky |

### Anchor Text Analysis

| Anchor Type | Count | Percentage | Status |
|-------------|-------|------------|--------|
| Brand name | [X] | [Y]% | ✅ Natural |
| Exact match | [X] | [Y]% | ⚠️ [Warning if >30%] |
| Partial match | [X] | [Y]% | ✅ Natural |
| URL/Naked | [X] | [Y]% | ✅ Natural |
| Generic | [X] | [Y]% | ✅ Natural |

**Top Anchor Texts**:
1. "[anchor 1]" - [X] links
2. "[anchor 2]" - [X] links
3. "[anchor 3]" - [X] links

### Geographic Distribution

| Country | Links | Percentage |
|---------|-------|------------|
| [Country 1] | [X] | [Y]% |
| [Country 2] | [X] | [Y]% |
| [Country 3] | [X] | [Y]% |

Example

User: "Find link building opportunities by analyzing HubSpot, Salesforce, and Mailchimp"

Output:

## Link Intersection Analysis

### Sites linking to 2+ competitors (not you)

| Domain | DA | HubSpot | Salesforce | Mailchimp | Opportunity |
|--------|-----|---------|------------|-----------|-------------|
| g2.com | 91 | ✅ | ✅ | ✅ | Get listed/reviewed |
| capterra.com | 89 | ✅ | ✅ | ✅ | Submit for review |
| entrepreneur.com | 92 | ✅ | ✅ | ❌ | Pitch guest post |
| techcrunch.com | 94 | ✅ | ❌ | ✅ | PR/news pitch |

### Top 5 Immediate Opportunities

1. **G2.com** (DA 91) - All competitors listed
   - Action: Create detailed G2 profile
   - Effort: Low
   - Impact: High authority + referral traffic

2. **Entrepreneur.com** (DA 92) - 2 competitors have links
   - Action: Pitch contributed article
   - Effort: High
   - Impact: High authority + brand exposure

3. **MarketingProfs** (DA 75) - All competitors featured
   - Action: Apply for expert contribution
   - Effort: Medium
   - Impact: Relevant audience + quality link

### Estimated Impact

If you acquire links from top 10 opportunities:
- New referring domains: +10
- Average DA of new links: 82
- Estimated ranking impact: +2-5 positions for competitive keywords

Tips for Success

Quality over quantity - One DA 80 link beats ten DA 20 links
Monitor regularly - Catch lost links and toxic links early
Study competitors - Learn from their link building success
Diversify your profile - Mix of link types and anchors
Disavow carefully - Only disavow clearly toxic links

Related Skills

competitor-analysis - Full competitor analysis
content-gap-analysis - Create linkable content
alert-manager - Set up link alerts
performance-reporter - Include in reports

Identify Toxic Links

## Toxic Link Analysis

### Risk Summary

**Toxic Score**: [X]/100
**High Risk Links**: [X]
**Medium Risk Links**: [X]
**Action Required**: [Yes/No]

### Toxic Link Indicators

| Risk Type | Count | Examples |
|-----------|-------|----------|
| Spammy domains | [X] | [domains] |
| Link farms | [X] | [domains] |
| PBN suspected | [X] | [domains] |
| Irrelevant sites | [X] | [domains] |
| Foreign language spam | [X] | [domains] |
| Penalized domains | [X] | [domains] |

### High-Risk Links to Review

| Source Domain | Risk Score | Issue | Recommendation |
|---------------|------------|-------|----------------|
| [domain 1] | 95/100 | Link farm | Disavow |
| [domain 2] | 85/100 | Spam site | Disavow |
| [domain 3] | 72/100 | PBN | Investigate |

### Disavow Recommendations

**Domains to disavow** ([X] total):

domain:[spam-site-1.com] domain:[spam-site-2.com] domain:[link-farm.com]


**Individual URLs to disavow** ([X] total):

[specific-url-1] [specific-url-2]

Compare Against Competitors

## Competitive Backlink Analysis

### Profile Comparison

| Metric | You | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|-----|--------------|--------------|--------------|
| Referring Domains | [X] | [X] | [X] | [X] |
| Domain Authority | [X] | [X] | [X] | [X] |
| Domain Rating | [X] | [X] | [X] | [X] |
| Link Velocity (30d) | [X] | [X] | [X] | [X] |
| Avg Link DA | [X] | [X] | [X] | [X] |

### Unique Referring Domains

**Links only you have**: [X] domains
**Links competitors share**: [X] domains  
**Links competitors have, you don't**: [X] domains ⬅️ Opportunity

### Link Intersection Analysis

**Sites linking to competitors but not you**:

| Domain | DA | Links to Comp 1 | Comp 2 | Comp 3 | Opportunity |
|--------|-----|-----------------|--------|--------|-------------|
| [domain 1] | [DA] | ✅ | ✅ | ✅ | High - All competitors |
| [domain 2] | [DA] | ✅ | ✅ | ❌ | High - 2 competitors |
| [domain 3] | [DA] | ✅ | ❌ | ❌ | Medium - 1 competitor |

### Content Getting Most Links (Competitor Analysis)

| Competitor | Content | Backlinks | Content Type |
|------------|---------|-----------|--------------|
| [Comp 1] | [Title/URL] | [X] | [Type] |
| [Comp 2] | [Title/URL] | [X] | [Type] |
| [Comp 3] | [Title/URL] | [X] | [Type] |

**Insight**: [What content types attract most links in this niche]

Find Link Building Opportunities

## Link Building Opportunities

### High-Priority Opportunities

#### 1. Link Intersection Prospects

Sites linking to multiple competitors but not you:

| Domain | DA | Why Link | Contact Approach |
|--------|-----|----------|------------------|
| [domain 1] | [DA] | [resource page about X] | Suggest your resource |
| [domain 2] | [DA] | [links to similar tools] | Pitch your tool |
| [domain 3] | [DA] | [industry roundup] | Request inclusion |

#### 2. Broken Link Opportunities

| Source Page | Broken Link | Suggested Replacement |
|-------------|-------------|----------------------|
| [URL] | [broken URL] | [your relevant page] |
| [URL] | [broken URL] | [your relevant page] |

#### 3. Unlinked Mentions

| Site | Mention | Your Page to Link |
|------|---------|-------------------|
| [domain] | Mentioned your brand | [homepage] |
| [domain] | Referenced your data | [research page] |

#### 4. Resource Page Opportunities

| Resource Page | Topic | Your Relevant Content |
|---------------|-------|----------------------|
| [URL] | [topic] | [your content] |
| [URL] | [topic] | [your content] |

#### 5. Guest Post Prospects

| Site | DA | Topic Fit | Contact |
|------|-----|-----------|---------|
| [domain] | [DA] | [relevance] | [contact info/page] |
| [domain] | [DA] | [relevance] | [contact info/page] |

### Link Building Priority Matrix

| Opportunity Type | Effort | Impact | Priority |
|------------------|--------|--------|----------|
| Link intersection | Medium | High | ⭐⭐⭐⭐⭐ |
| Broken links | Low | Medium | ⭐⭐⭐⭐ |
| Unlinked mentions | Low | Medium | ⭐⭐⭐⭐ |
| Resource pages | Medium | High | ⭐⭐⭐⭐ |
| Guest posts | High | High | ⭐⭐⭐ |

Track Link Changes

## Link Change Tracking

### New Links (Last 30 Days)

| Source | DA | Type | Anchor | Date |
|--------|-----|------|--------|------|
| [domain 1] | [DA] | [type] | [anchor] | [date] |
| [domain 2] | [DA] | [type] | [anchor] | [date] |
| [domain 3] | [DA] | [type] | [anchor] | [date] |

**Total new links**: [X]
**Average DA of new links**: [X]
**Best new link**: [domain] (DA [X])

### Lost Links (Last 30 Days)

| Source | DA | Reason | Action |
|--------|-----|--------|--------|
| [domain 1] | [DA] | Page removed | Reach out |
| [domain 2] | [DA] | Link removed | Investigate |
| [domain 3] | [DA] | Site down | Monitor |

**Total lost links**: [X]
**Net change**: [+/-X]

### Links to Recover

| Lost Link | Value | Recovery Strategy |
|-----------|-------|-------------------|
| [domain 1] | High | Contact webmaster |
| [domain 2] | High | Update content they linked to |

Generate Backlink Report

# Backlink Analysis Report

**Domain**: [domain]
**Report Date**: [date]
**Period Analyzed**: [period]

## Executive Summary

Your backlink profile is [healthy/needs attention/concerning].

**Key Stats**:
- Referring domains: [X] ([+/-Y] vs last month)
- Average link authority: [X] DA
- Link velocity: [X] new links/month
- Toxic link percentage: [X]%

## Profile Strengths

1. ✅ [Strength 1]
2. ✅ [Strength 2]
3. ✅ [Strength 3]

## Areas of Concern

1. ⚠️ [Concern 1]
2. ⚠️ [Concern 2]

## Opportunities Identified

| Opportunity | Potential Links | Effort | Priority |
|-------------|-----------------|--------|----------|
| Link intersection | [X] sites | Medium | High |
| Broken links | [X] sites | Low | High |
| Resource pages | [X] sites | Medium | Medium |

## Competitive Position

Your referring domains rank #[X] among [Y] competitors.

| Rank | Domain | Referring Domains |
|------|--------|-------------------|
| 1 | [domain] | [X] |
| 2 | [domain] | [X] |
| 3 | [domain] | [X] |

## Recommended Actions

### Immediate (This Week)
- [ ] Disavow [X] toxic links identified
- [ ] Reach out to [X] unlinked mentions

### Short-term (This Month)
- [ ] Pursue [X] link intersection opportunities
- [ ] Fix [X] broken link opportunities
- [ ] Recover [X] recently lost links

### Long-term (This Quarter)
- [ ] Create linkable asset targeting [topic]
- [ ] Launch guest posting campaign
- [ ] Build [X] resource page links

## KPIs to Track

| Metric | Current | 3-Month Target |
|--------|---------|----------------|
| Referring domains | [X] | [Y] |
| Average DA of new links | [X] | [Y] |
| Link velocity | [X]/mo | [Y]/mo |
| Toxic link % | [X]% | <5% |