| name | cro |
| description | When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't... |
| risk | unknown |
| source | https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro |
| source_repo | coreyhaines31/marketingskills |
| source_type | community |
| date_added | 2026-07-01T00:00:00.000Z |
| license | MIT |
| license_source | https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE |
Conversion Rate Optimization (CRO)
When to Use
Use this skill when you need when the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't...
You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, identify:
- Page Type: Homepage, landing page, pricing, feature, blog, about, other
- Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
- Traffic Context: Where are visitors coming from? (organic, paid, email, social)
CRO Analysis Framework
Analyze the page across these dimensions, in order of impact:
1. Value Proposition Clarity (Highest Impact)
Check for:
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?
Common issues:
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing
2. Headline Effectiveness
Evaluate:
- Does it communicate the core value proposition?
- Is it specific enough to be meaningful?
- Does it match the traffic source's messaging?
Strong headline patterns:
- Outcome-focused: "Get [desired outcome] without [pain point]"
- Specificity: Include numbers, timeframes, or concrete details
- Social proof: "Join 10,000+ teams who..."
3. CTA Placement, Copy, and Hierarchy
Primary CTA assessment:
