| name | content-strategy |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | intermediate |
| description | Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages. |
| triggers | ["content strategy","content calendar","editorial","content pillars","content marketing","blog strategy","content distribution"] |
| prerequisites | ["marketing-fundamentals"] |
| related_skills | ["seo-mastery","copywriting","social-media"] |
| agents | ["planner","copywriter","attraction-specialist"] |
| mcp_integrations | {"optional":["notion","asana"]} |
| success_metrics | ["content_output","engagement","traffic_growth"] |
| output_schema | content-plan |
Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply content strategy expertise when:
- Planning content calendars and editorial workflows
- Developing content pillars and themes
- Creating distribution strategies
- Mapping content to funnel stages
- Repurposing content across channels
- Measuring content performance
Core Concepts
Content Pillars
Content pillars are the main themes your content revolves around.
Criteria for Strong Pillars:
- Aligned with business goals
- Relevant to audience pain points
- Differentiates from competitors
- Sustainable long-term (evergreen potential)
- SEO opportunity (search volume)
Example Pillar Structure:
| Pillar | Purpose | Content Types |
|---|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |
Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA |
|---|
| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow |
| MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register |
| BOFU (Decision) |
