| name | social-media |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | intermediate |
| description | Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community. |
| triggers | ["social media","Twitter","LinkedIn","Instagram","TikTok","Facebook","social content","engagement","viral","algorithm"] |
| prerequisites | ["content-strategy"] |
| related_skills | ["content-strategy","copywriting","paid-advertising"] |
| agents | ["attraction-specialist","copywriter"] |
| mcp_integrations | {"optional":["twitter"]} |
| success_metrics | ["engagement_rate","follower_growth","reach"] |
Social Media
Social media strategy, content creation, and community building across platforms.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance
Core Concepts
Platform Selection Matrix
| Platform | Best For | Primary Audience | Content Type | B2B/B2C |
|---|
| LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |
Content Pillar Strategy
The 4 Content Pillars:
| Pillar | Purpose | Ratio | Examples |
|---|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational |
