| name | anthropic-brand-tokens |
| description | Anthropic's official brand design tokens — colors, typography, and visual style guidelines. Use this skill whenever generating visual assets, posters, diagrams, or any artifact that must conform to Anthropic's corporate brand identity. Triggers on: Anthropic brand colors, Anthropic design system, brand tokens, corporate styling, identity colors.
|
Anthropic Brand Design Tokens
Color Palette
Anthropic's visual identity uses warm, muted earth tones. The palette deliberately avoids
neon, saturated gradients, or "AI-tech" styling in favor of understated sophistication.
| Token Name | HEX | Usage |
|---|
| Identity Light | #F0EDE8 | Page backgrounds, canvas fills |
| Corporate Dark | #191919 | Primary text, dark UI elements, outer casings |
| Primary Brand Accent | #D4A27F | Key interaction points, CTAs, connector highlights |
| Secondary Brand Accent | #7C9082 | Supporting elements, thermal/environmental UI |
| Tertiary Brand Accent | #6B8F8B | Tertiary elements, PCB/circuit board substrates |
| Muted Mid Gray | #B0A99F | Annotation lines, secondary text, dividers |
Typography
- Heading font:
Styrene A — Anthropic's primary display typeface. Used for titles,
product names, and heading blocks. When Styrene A is unavailable in the rendering
environment, fall back to a clean geometric sans-serif (e.g., Helvetica Neue, Arial).
- Body font:
Söhne or system sans-serif for body copy.
Visual Style Rules
- Minimalism: Generous whitespace, clean lines, no decorative noise.
- Low saturation: All accent colors are muted. Never use pure saturated hues.
- No gradients: Flat color fills only. Avoid glows, shadows with color, or neon effects.
- Annotation style: Thin (1–1.5px) lines in Muted Mid Gray with small labels.
- Layout: Left-aligned typography, structured grid, ample margins (≥5% of canvas).
