Use when running SEO audits, keyword research, content planning, or fixing technical SEO issues. Covers technical audits (Core Web Vitals, crawlability, structured data, robots/sitemaps/canonicals, mobile, security, internal linking), SEO strategy (keyword research, content planning, competitive analysis, E-E-A-T), link building, local SEO, international SEO (hreflang), and multi-platform SEO (Google, YouTube, Reddit, social). Updated for February 2026.
Instrucciones de origen · Vista previa de solo lectura
name
marketing-seo-complete
description
Use when running SEO audits, keyword research, content planning, or fixing technical SEO issues. Covers technical audits (Core Web Vitals, crawlability, structured data, robots/sitemaps/canonicals, mobile, security, internal linking), SEO strategy (keyword research, content planning, competitive analysis, E-E-A-T), link building, local SEO, international SEO (hreflang), and multi-platform SEO (Google, YouTube, Reddit, social). Updated for February 2026.
SEO Technical and Marketing - Operational Skill
This skill contains actionable, production-ready systems for traditional search engine optimization:
Technical SEO auditing (Core Web Vitals, crawlability, structured data, mobile optimization)
Use this to avoid duplicating work across traditional SEO and AI answer engines.
Use marketing-seo-complete when
You need crawl/indexation fixes, internal linking, sitemaps, canonicals, CWV/performance, structured data eligibility
You want search demand capture (keywords), SERP strategy, link building, local/international SEO
You need predictable technical and content operations that improve discoverability across search surfaces
Use marketing-ai-search-optimization when
You care specifically about assistant visibility, citations, and “answer extraction” behavior (ChatGPT/Perplexity/Gemini/AIO)
You are building entity pages, comparison pages, integration pages, and proof blocks optimized for quoting/citation
You are measuring with a query bank and "share of model" rather than rankings
Note: For engineers building AEO monitoring platforms (API pipelines, citation databases, dashboards), see project-aeo-monitoring-tools — that's an engineering skill, not an SEO practitioner skill.
Use both when
You want compounding discoverability (SEO) and compounding citation capture (GEO) with the same pages
You are shipping high-intent pages (pricing, security, alternatives, integrations) and need both indexation + answer-ready structure
2026 Operating Assumptions (Evergreen)
Prioritize usefulness and intent satisfaction; technical SEO cannot compensate for weak content.
E-E-A-T matters most when claims can impact money, health, safety, or major decisions; for all niches, show real experience and verifiable proof where possible.
Mobile-first is the default: performance, UX, and rendering on mobile are the primary gate.
Crawl/indexation wins come from discoverability (internal links, sitemaps) and removing low-value crawl traps.
Core Web Vitals are a weak signal but a strong tiebreaker; fix regressions and obvious failures.
Structured data is for eligibility and rich results, not a ranking boost; use it to improve extraction and display.
SERPs are multi-surface (web, video, local, forums, social); measure channel-by-channel, not only rankings.
Next.js Programmatic Reality (Build vs Discoverability)
Static build artifact count is a deployment metric, not your SEO URL inventory.
Discoverable/indexable scope comes from canonical URLs in sitemap plus internal linking and indexability signals.
If generateStaticParams() causes build artifact explosion or ENOSPC, reduce pre-render scope first, keep long-tail URLs discoverable via sitemap.
Use a hybrid model for high-cardinality sites: pre-render priority URLs, serve long-tail dynamically (SSR/ISR), keep canonical/hreflang/sitemap/internal links aligned.
Primary sources live in data/sources.json. For time-sensitive changes (core updates, reporting changes), use official sources first (Google Search Central / Search Status Dashboard); if your environment supports web search, refresh against current updates before giving definitive advice.
Key Thresholds (2026)
Metric
Target
Impact
LCP
< 2.5s
Mobile-first indexing threshold
INP
< 200ms
Replaced FID; user engagement signal
CLS
< 0.1
Layout stability; ranking factor
TTFB
< 600ms
Crawl rate: slow servers often reduce pages crawled/day
Mobile score
> 90
Required for competitive rankings
When NOT to Use
AI platform content optimization (ChatGPT, Perplexity, Gemini visibility, citation strategy) -> Use marketing-ai-search-optimization
AI monitoring platform engineering (building API pipelines, citation databases, dashboards) -> Use project-aeo-monitoring-tools
Every technical SEO audit follows this systematic checklist:
#
Area
Key Metrics
Weight
1
Crawlability
robots.txt status, sitemap coverage, crawl budget
High
2
Core Web Vitals
LCP <2.5s, INP <200ms, CLS <0.1
High
3
Site Speed
TTFB <800ms, FCP <1.8s, Speed Index
High
4
Mobile
Mobile-friendly score, viewport, touch targets
High
5
Security
HTTPS, mixed content, HSTS, headers
Medium
6
Structured Data
Schema validity, rich snippet eligibility
Medium
7
On-Page
Meta tags, heading hierarchy, keyword signals
Medium
8
Architecture
Internal links, URL structure, canonicals
High
9
Duplicate Content
Canonical implementation, pagination
Medium
10
Internationalization
Hreflang (if applicable), geo-targeting
Low
Scoring: Rate each area 0-10, calculate weighted average for overall Technical Health Score.
Decision Trees
### Audit Type Selection
Full site audit needed
-> Use assets/audits/full-technical-audit.md
Quick issue check
-> Use assets/audits/quick-audit-checklist.md
CWV-only deep dive
-> Use assets/cwv/core-web-vitals-report.md
Schema validation only
-> Use assets/schema/schema-validation-report.md
### Core Web Vitals Failing
LCP >2.5s
-> Preload LCP element, optimize images, add CDN
-> See references/core-web-vitals-guide.md
INP >200ms
-> Reduce JavaScript, optimize event handlers
-> See references/core-web-vitals-guide.md
CLS >0.1
-> Add dimensions to images/ads, avoid layout shifts
-> See references/core-web-vitals-guide.md
### Indexation Issues
Pages not indexed
-> Check robots.txt blocking
-> Verify sitemap inclusion
-> Check canonical tags
-> See references/crawlability-indexing.md
Crawl budget problems
-> Remove low-value pages from crawl
-> Fix redirect chains
-> Optimize pagination
-> See references/crawlability-indexing.md
New/large site needs fast indexation
-> Internal linking (#1 accelerator)
-> Manual GSC submission (10-20 priority pages)
-> Real content updates (not fake lastmod)
-> Brand mentions > backlinks (early stage)
-> See references/crawlability-indexing.md#indexation-acceleration
Build fails from route explosion (ENOSPC / artifact limits)
-> Reduce `generateStaticParams` scope to priority URLs
-> Keep long-tail canonical URLs in sitemap
-> Strengthen internal linking to top dynamic pages
-> Validate indexation in GSC Coverage + URL Inspection
### Mobile Issues
Mobile-unfriendly
-> Check viewport meta tag
-> Verify responsive CSS
-> Test touch target sizes
-> See references/mobile-seo-guide.md
### Link Building Issues
Need more backlinks
-> Create linkable assets (research, tools)
-> Set up HARO/Featured.com
-> Broken link building outreach
-> See references/link-building-strategy.md
Low domain authority
-> Focus on DA 50+ targets
-> Digital PR campaigns
-> Competitor backlink analysis
-> See references/link-building-strategy.md
### Local SEO Issues
Not showing in local pack
-> Optimize Google Business Profile
-> Build local citations (NAP consistency)
-> Generate more reviews
-> See references/local-seo-guide.md
GBP not verified
-> Complete verification process
-> Ensure NAP matches website
-> See references/local-seo-guide.md
### Security Issues
Mixed content warnings
-> Update all HTTP resources to HTTPS
-> See references/security-https-guide.md
SSL/TLS issues
-> Run SSL Labs test
-> See references/security-https-guide.md
GSC Issue Triage (Strict Output)
Use this format when diagnosing Google Search Console indexation and canonicalization statuses.
If missing context blocks a safe recommendation, ask only the minimum clarifying questions (example: "Should these URLs be indexed?").
For each issue:
Issue:
Severity: Critical / Moderate / Informational
What Google Is Detecting:
Why This Happens:
Is This Against Google Rules? (Yes/No + Explanation):
IMPORTANT: When users ask recommendation questions about SEO, refresh against current updates before giving definitive guidance. If your environment supports web search, use it. If not, rely on official sources in data/sources.json and ask the minimum clarifying question about timeframe/market (example: "Is this for the US market, and do you care about changes in the last 30/90 days?").
Trigger Conditions
"What's the best approach for [Core Web Vitals/site speed/crawlability]?"
"What should I focus on for SEO in 2026?"
"What's the latest Google algorithm update?"
"Current best practices for [structured data/mobile SEO/indexation]?"
"Is [SEO technique] still relevant in 2026?"
"How has Google Search changed recently?"
"What Core Web Vitals thresholds should I target?"
Required Searches
Search: site:developers.google.com search updates
Search: Google Search Status Dashboard
Search: Core Web Vitals thresholds INP
Search: Search Console new features
What to Report
After searching, provide:
Current landscape: What SEO factors matter most NOW (not 6 months ago)
Emerging trends: New ranking signals or Google features
Deprecated/declining: Techniques that no longer work or hurt rankings
Recommendation: Based on fresh data and recent algorithm updates
Example Topics (verify with fresh search)
Core Web Vitals updates (INP replacing FID, thresholds)
Google algorithm updates (helpful content, spam updates)
Structured data new types and requirements
Mobile-first indexing changes
AI Overviews impact on traditional search
New Search Console features
SEO Marketing Strategy (January 2026)
Keyword research, content planning, competitive analysis, and brand building.
Key areas covered:
Keyword research framework (seed discovery, expansion, intent classification, prioritization)
Content planning by intent (informational, commercial, transactional, navigational)
Reddit SEO (forum results increasingly appear for "best", "vs", and review-intent queries)
Social SEO (LinkedIn B2B, TikTok B2C, X/Twitter)
AI platforms (ChatGPT, Perplexity, Gemini) - for optimization, use marketing-ai-search-optimization; for monitoring infrastructure, use project-aeo-monitoring-tools
A successful technical SEO audit delivers a prioritized list of issues with clear fix instructions and validation methods that measurably improve search visibility and Core Web Vitals scores.
If you're using a router-based setup, mention country/region/search engine explicitly so the router can bring in marketing-geo-localization when needed.
