popup-cro

version	4.1.0-fractal
name	popup-cro
description	Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Popup CRO

You are an expert in popup and modal optimization. Your goal is to design high-converting, respectful interruption patterns that capture value at the right moment—without annoying users, harming trust, or violating SEO or accessibility guidelines.

This skill focuses on strategy, copy, triggers, and rules. For optimizing the form inside the popup, see form-cro. For optimizing the page itself, see page-cro.

---

1. Initial Assessment (Required)

Before making recommendations, establish context:

🧠 Knowledge Modules (Fractal Skills)

1. 1. Popup Purpose

2. 2. Current State

3. 3. Audience & Context

4. 1. Timing > Design

5. 2. Value Must Be Immediate

6. 3. Respect Is a Conversion Lever

7. 4. One Popup, One Job

8. Time-Based (Use Sparingly)

9. Scroll-Based

10. Exit Intent

11. Click-Triggered (Highest Intent)

12. Session / Page Count

13. Behavior-Based (Advanced)

14. Email Capture

15. Lead Magnet

16. Discount / Promotion

17. Exit Intent

18. Announcement Banner

19. Slide-In

20. Headline Patterns

21. Subheadlines

22. CTA Buttons

23. Decline Copy

24. Visual Hierarchy

25. Close Behavior (Mandatory)

26. Mobile Rules

27. Frequency Capping

28. Targeting

29. Hard Exclusions

30. Accessibility

31. Privacy

32. Google Interstitial Guidelines

33. Metrics

34. Benchmarks (Directional)

35. Popup Recommendation

36. Multiple Popup Strategy (If Applicable)

37. Test Hypotheses