popup-cro

name	popup-cro
description	When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. Popup Purpose

   • Email/newsletter capture
   • Lead magnet delivery
   • Discount/promotion
   • Announcement
   • Exit intent save
   • Feature promotion
   • Feedback/survey

2. Current State

   • Existing popup performance?
   • What triggers are used?
   • User complaints or feedback?
   • Mobile experience?

3. Traffic Context

   • Traffic sources (paid, organic, direct)
   • New vs. returning visitors
   • Page types where shown

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Core Principles

→ See references/popup-cro-playbook.md for details

Output Format

Popup Design

• Type: Email capture, lead magnet, etc.
• Trigger: When it appears
• : Who sees it