| name | linkedin-post-engine |
| description | Write high-performing, persuasive, and authentic LinkedIn posts across any professional niche. Uses research-backed hooks, proven post structures, and LinkedIn-specific formatting to maximize reach, saves, comments, and profile actions. Use when creating LinkedIn posts, carousels-by-text, thought leadership, founder updates, case studies, hiring posts, launch posts, or converting X/Twitter ideas into LinkedIn content. |
READ BEFORE USE
READ BEFORE USE
LinkedIn Post Engine
Overview
This skill helps you create strong LinkedIn posts that feel human, useful, and credible.
It combines:
- proven hook frameworks,
- clear narrative structures,
- proof-first writing,
- and practical CTA design.
Keywords: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority
Process Workflow
Phase 1: Audience + Positioning (CRITICAL)
Before writing, define:
- Audience — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.)
- Goal — Reach, authority, leads, hiring, trust, replies, profile visits?
- Core insight — What is the one thing worth remembering?
- Proof — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)?
If proof is missing, use placeholders like [X%], [Y hours] and request exact values.
Phase 2: Structure + Hook Selection
Choose a format first, then write:
- Story
- Framework
- Contrarian
- Case study
- Teardown
- Build-in-public
Then select 2-3 hooks and finalize one.
Phase 3: Draft + Polish
- Keep paragraphs short (1-2 lines)
- Front-load specifics
- Remove generic filler
- End with one clear CTA
- Add 3-6 hashtags max
LinkedIn Feed Dynamics (Practical)
What usually performs best:
- Strong first two lines (stops the scroll)
- Specificity (numbers > adjectives)
- Credible vulnerability (mistakes + lessons)
- Clear structure (easy to skim on mobile)
- Conversation CTA (quality comments over empty likes)
Avoid:
- Buzzword soup
- Generic motivation posts
- Overlong hashtag blocks
- Fake certainty without evidence
Hook Formulas (Most Important)
The Contrarian Hook
- “Most people do [X]. That’s exactly why they stay stuck.”
- “Unpopular opinion: [industry belief] is outdated.”
The Specific Result Hook
- “In [timeframe], we improved [metric] by [number]. Here’s how.”
- “We cut [cost/time] by [X%]. Not with a new tool—by changing this one workflow.”
The Mistake Hook
- “I made this [role]-mistake for months. It cost us [outcome].”
- “We shipped the wrong thing fast. Here’s what fixed it.”
The Framework Hook
- “The [3-step/4-step] framework I use for [outcome].”
- “If I had to restart as [role], I’d follow these 5 rules.”
The Question Hook
- “Would you let your team do [X] without [Y]?”
- “What’s your biggest bottleneck in [domain] right now?”
High-Performing Post Formats
1) “This runs now” (Operational Story)
Best for real systems, workflows, and automations.
Template:
- bold claim
- “Not as a demo. As an actual [responsibility/workflow].”
- “Here’s what it does:” with 4-6 concrete bullets
- measurable result
- perspective line + CTA question
2) Case Study
Template:
- starting problem
- constraints
- intervention
- before/after metrics
- key lesson
- optional “comment TEMPLATE” CTA
3) Contrarian Opinion
Template:
- challenge popular view
- explain why it fails in practice
- give 3 practical principles
- ask a polarizing but constructive question
4) Framework Post
Template:
- name framework
- 3-5 steps
- one mistake to avoid
- one practical “do this today” action
5) Build-in-Public Update
Template:
- what shipped this week
- what worked
- what broke
- what changed next
- ask for informed feedback
Persuasion Principles
Use these to increase clarity and trust:
- Specificity: “Saved 3.2 hours/week” beats “saved time.”
- Mechanism: Explain how, not just outcomes.
- Credibility: Mention tradeoffs, not only wins.
- Relevance: Tie insight to audience reality.
- Clarity: One post = one core idea.
Writing Rules
- Hook in first 1-2 lines
- 1-2 sentence paragraphs
- Prefer plain language over hype
- Use emojis sparingly as section markers
- Keep claims realistic
- Never invent outcomes, clients, or credentials
Hashtags:
- 3-6 max
- niche + function + audience mix
- avoid spammy broad tags only
Output Contract
By default, provide:
- 3 hook options
- 1 full post
- 1 spicier variant
- 3 first-comment ideas (to deepen discussion)
Optional on request:
- NL / EN / NL-EN mixed variants
- X/Twitter adaptation
- Short + long versions
- Carousel text outline
Quick Prompt Template
When user gives a raw idea, ask/fill:
- Audience:
- Goal:
- Topic:
- Proof points:
- Tone:
- CTA preference:
Then generate outputs per contract above.
Common Pitfalls to Avoid
- Generic “AI changed everything” without concrete examples
- No proof signals
- Too many ideas in one post
- CTA mismatch (asking for leads on a pure thought-leadership post)
- Over-formatting with noisy symbols
Execution Checklist
Before finalizing:
