| name | stefan-georgi-dopamine-copy |
| description | Engineers direct-response copy as neurochemical pharmacology — Stefan Georgi's RMBC method treats every word as a dopamine event, every structure as a dosage controller. Four-phase architecture (Lead/Open → Rapport/Background → Mechanism → Close/Future Pace) with 70-80% of creative energy in the first 3-5 seconds of the lead. $700M+ in tracked sales behind the methodology. Use when writing direct-response copy, VSL leads, sales pages, sales-email sequences, or any conversion-bearing surface that needs to grip attention and convert to action — especially when the user mentions "RMBC", "Stefan Georgi", "dopamine copy", "direct response", "sales letter", or a draft that's informative but converting poorly. Trigger proactively even when the user just shares an underperforming sales asset without naming Georgi — RMBC's dopamine-dosage diagnosis applies to all conversion copy. |
| expert | Stefan Georgi |
| domain | Direct-response copywriting × neurochemical pharmacology |
Stefan Georgi — Dopamine Copywriting Architecture
Expert Context
Stefan Georgi: $700M+ in tracked sales. Creator of the RMBC Method. Master of
direct-response copy where every word is a neurochemical event. His core thesis:
marketing is pharmacology—your words trigger dopamine, your structure
controls the dosage, and the purchase is the patient saying "yes" to the drug.
Core Framework: The Emotion-Dopamine Engine
Emotion → Dopamine → Attention → Motivation → Action
Every sales asset is a dopamine delivery system with four phases:
- Lead/Open — Maximum emotion + curiosity in 3-5 seconds. No teaching.
70-80% of creative energy lives here.
- Rapport/Background — Build comfort to amplify dopamine receptivity.
Voice-match, mirror fears, "I was just like you."
- Mechanism — The dopamine payoff. Teach the "Missing 1%" that resolves
the curiosity gap. This is where the "aha" fires hardest.
- Close/Future Pace — Frame purchase as dopamine continuation. Not buying
= dopamine withdrawal. Loss aversion does the heavy lifting.
RMBC 2.0 / Copy Thinker layer (genius.md, 2026-07-01 export enrichment): before
any dopamine engineering, run the research stack — awareness distribution,
competitor big ideas, psychographics, unified doc — and let the distribution set
funnel length and mechanism complexity. AI drafts; the human judges (outputs vs.
judgment). Workflows: /georgi-awareness-map, /georgi-copy-thinker.
Workflow Table
| Workflow | Slash Command | Use Case |
|---|
| Dopamine Copy Engine | /georgi-copy | Full sales asset creation through the dopamine funnel |
| Dopamine Hook Forge | /georgi-hook | Generate 10-20 dopamine-triggering hooks for any product |
| Paradox Generator | /georgi-paradox | Build paradoxical question architecture for curiosity leads |
| Dopamine Audit | /georgi-audit | Audit any existing copy for dead zones and dopamine sequencing |
| Emotion Mapping Engine | /georgi-emotion-map | Map any product/offer to Ekman's 7 emotions with stimulus pathways |
| Nostalgia Lead Builder | /georgi-nostalgia | Create hippocampus-mediated nostalgic opens for 35+ audiences |
| Mechanism Architect | /georgi-mechanism | Build unique mechanisms using the "Missing 1%" framework |
| Curiosity Loop Designer | /georgi-curiosity-loop | Design nested curiosity gap sequences with compounding tension |
| Post-Purchase Dopamine Drip | /georgi-post-purchase | Build post-purchase email + upsell sequences that prevent dopamine crash |
| Dopamine Social Engine | /georgi-social | Create dopamine-optimized social media content (captions, Reels, thumbnails) |
| Awareness Distribution Map | /georgi-awareness-map | RMBC 2.0 research stack: measure the market's awareness distribution, calibrate funnel length + mechanism complexity |
| Copy Thinker Judgment Loop | /georgi-copy-thinker | AI-era production: generate wide with AI, judge via ad-library pattern evidence, congruence-edit critique loop |
Loading Protocol
- T0: Use the workflow file directly for simple executions.
- T1: Load SKILL.md + target workflow for standard deployment.
- T2: Load SKILL.md + genius.md + target workflow for premium output.
- T3: Load genius.md + cross-reference Luke Iha, Alen Sultanic, or Rory Sutherland genius files for maximum-tier stacking.
Execution Prompts (structure-pure v2)
12 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Stefan Georgi — Awareness Distribution Map (RMBC 2.0 Research Stack) —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/awareness-distribution-map.md
- Stefan Georgi — Copy Thinker Judgment Loop —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/copy-thinker-judgment-loop.md
- Stefan Georgi — Curiosity Loop Design —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/curiosity-loop-design.md
- Stefan Georgi — Dopamine Audit —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/dopamine-audit.md
- Stefan Georgi — Dopamine Hook Set —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/dopamine-hooks.md
- Stefan Georgi — Dopamine Social Content —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/dopamine-social-content.md
- Stefan Georgi — Emotion Mapping Engine —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/emotion-map.md
- [ASSET TYPE]: [PRODUCT/OFFER] —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/full-sales-asset.md
- Stefan Georgi — Mechanism Architecture (Missing 1%) —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/mechanism-architecture.md
- Stefan Georgi — Nostalgia Lead Builder —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/nostalgia-lead.md
- Stefan Georgi — Paradox Question Architecture —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/paradox-architecture.md
- Stefan Georgi — Post-Purchase Dopamine Drip —
skills/stefan-georgi-dopamine-copy/references/prompts-v2/post-purchase-drip.md
