skills

Create paid ad copy for Meta, Google, LinkedIn, TikTok, and X using direct-response frameworks, platform limits, variants, and test plans. Triggers on ad headlines, ad creative, paid social ads, Google ads, and ad variants.

Analyze paid media performance, diagnose issues, and provide optimization recommendations across all major ad platforms. Triggers on "analyze ad performance", "ad metrics", "why is my ROAS low", "ad optimization", "campaign performance", "creative fatigue", "ad budget allocation".

Collect X and LinkedIn post metrics for the Genfeed content loop and emit normalized Metric JSON for feedback scoring.

Create SEO-optimized blog posts in multiple formats with heading hierarchy, meta descriptions, and internal link strategy. Triggers on "write a blog post", "create a blog article", "draft a blog", "write an article", "blog about".

Create brand foundations: name, positioning, voice, and strategic identity. Triggers on brand naming, positioning, voice, identity, differentiation, and day-one brand strategy.

Validate channel focus against the One Channel Rule before adding more platforms or tactics. Triggers on channel sprawl, platform focus, right-channel questions, and expansion readiness.

Analyze GTM competitors, market positioning, feature gaps, pricing, win/loss patterns, and differentiation opportunities. Triggers on competitive intelligence, market analysis, competitor pricing, feature benchmarking, and positioning gaps.

Audit competitors' content strategy across platforms, formats, topics, engagement patterns, and content gaps. Triggers on competitor content audits, social/content gap analysis, posting analysis, and competitive content reports.

Remove customer friction, buying objections, implementation blockers, refund causes, and success obstacles. Triggers on customer success issues, objections, guarantees, done-for-you offers, and customers failing to get results.

Repurpose one piece of content into dozens of platform-optimized derivatives with scheduling cadence and adaptation rules. Triggers on "atomize content", "repurpose content", "turn this into", "create derivatives", "cross-platform content".

Design repeatable Genfeed content operations systems with intake, source research, briefs, skill routing, review gates, publishing cadence, and analytics loops. Triggers on content factories, AI content agency retainers, content operations, and client production workflows.

Operate the executable Genfeed content loop by routing stages across skills and automating sense and measure with the loop driver. Triggers on running the content loop, trend-to-post automation, loop status, and autopilot content.

Review and score content quality across six dimensions with actionable feedback. Triggers on "review this content", "score this post", "check content quality", "review my copy", "is this post ready to publish", "critique this content".

Analyze and optimize content for SEO with a 0-100 scoring rubric, platform-specific rules, and actionable improvement priorities. Triggers on "optimize for SEO", "SEO score", "check SEO", "audit content", "improve search ranking".

Build editorial content strategy: audience, pillars, platform roles, cadence, calendar, and KPI framework. Triggers on content strategy, editorial calendars, content plans, posting schedules, and content pillars.

Write and audit non-ad conversion copy that matches project brand voice: landing pages, CTAs, value propositions, pricing copy, onboarding text, and microcopy. Triggers on landing page copy, CTA rewrites, copy audits, UX writing, and value propositions.

Find and verify contact emails associated with a domain using free discovery methods first and APIs when keys are available. Triggers on domain email scans, contact discovery, email pattern finding, and email enrichment.

Build expert positioning for a person or founder: attractive character, origin story, Big Domino, authority signals, and new opportunity framing. Triggers on personal brand positioning, origin stories, authority building, and expert narratives.

Score existing expert positioning against Attractive Character, origin story, Big Domino, New Opportunity, authority signals, and differentiation. Triggers on validating positioning, messaging, authority, expert narrative, and personal brand angle.

Design sales funnels, value ladders, customer journeys, and landing page sequences from scratch. Triggers on funnel design, value ladder mapping, funnel type selection, and conversion path planning.

Score and improve existing funnels against Hook-Story-Offer, value ladder fit, traffic match, and conversion path. Triggers on funnel validation, low conversion diagnosis, funnel audits, and pre-traffic readiness checks.

Detect Genfeed connectivity and expose the gf CLI for content-loop state, tokens, manifests, stage transitions, and feedback.

Rewrite AI-generated drafts to sound natural by removing common LLM patterns while preserving meaning, voice, and intent. Triggers on humanizing drafts, making text less AI, de-slopping writing, and adding voice.

Craft optimized prompts for AI image and short video generation across major models, visual formats, aspect ratios, and content goals. Triggers on image prompts, video prompts, prompt optimization, Flux, DALL-E, Midjourney, and Genfeed visual prompts.

Create Instagram content including captions, carousel outlines, Reels scripts, Story sequences, and hashtag strategies. Triggers on "write an instagram caption", "create instagram content", "carousel outline", "reel script", "hashtag strategy".

Draft internal communications in structured formats: status reports, 3P updates, leadership updates, newsletters, FAQs, incident reports, and project updates. Triggers on internal updates, company newsletters, FAQ responses, and incident comms.

Prioritize lead generation channels by ROI, cost, close rate, effort, and systematization potential. Triggers on lead channel audits, where-to-focus questions, marketing ROI, channel elimination, and acquisition systems.

Research prospect accounts, company data, decision makers, contact details, and buyer intent signals. Triggers on lead research, account research, prospect enrichment, decision-maker discovery, tech stack research, and buying signals.

Create LinkedIn content including posts, articles, carousels, and newsletters for professional growth. Triggers on "write a linkedin post", "linkedin article", "linkedin carousel", "thought leadership", "professional post".

Generate image, video, and audio artifacts through Replicate or fal.ai and emit downloaded MediaArtifact JSON.

Recommend the best AI model for image, video, and audio generation tasks. Triggers on "which model should I use", "recommend a model", "best model for", "what model for", "compare models", "fastest model for", "cheapest model for".

Create high-performing email newsletters with subject lines, editorial structures, and subscriber growth tactics. Triggers on "write a newsletter", "create a newsletter", "draft newsletter", "email newsletter", "newsletter edition".

Create custom Genfeed nodes using the SDK. Triggers on "create a new node", "add a custom node type", "build a node for X".

Create high-converting offers, bundles, value stacks, guarantees, and packages using the Value Equation. Triggers on offer creation, grand slam offers, value propositions, bundles, packages, and low-conversion offer redesign.

Score existing offers against the Value Equation and prescribe fixes for outcome, proof, time-to-results, effort, bonus stack, and guarantee. Triggers on offer validation, offer ratings, launch readiness, low conversions, and offer audits.

Quick onboarding for Genfeed focused on first content creation. Triggers on "how do I use genfeed", "getting started", "what is this app", "help me create my first content".

Connect agents and workflows to Genfeed.ai through MCP or CLI for content generation, publishing, and platform tool access. Triggers on Genfeed MCP, OpenClaw, platform connection, content generation through Genfeed, and publishing via Genfeed.

Improve outbound strategy and cold email or DM messaging with value-first personalization, prospecting systems, sequence diagnosis, and response-rate fixes. Triggers on cold outreach, outbound sequences, low replies, prospecting strategy, and sales DMs.

Design revenue-generating partnerships: affiliate programs, integration partnerships, resellers, co-marketing, embedded distribution, and partner outreach. Triggers on affiliate setup, partner programs, integrations, resellers, co-marketing, and distribution partnerships.

Find differentiated market angles, mechanisms, narratives, and tests that make an offer stand out. Triggers on positioning, differentiation, weak sales, crowded markets, mechanism naming, and angle selection.