brand-guidelines

name	brand-guidelines
description	Write copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation, marketing copy, or any user-facing content. Covers both Plain Speech (default) and Sentry Voice tones.

Brand Guidelines

Write user-facing copy following Sentry's brand guidelines.

Tone Selection

Choose the appropriate tone based on context:

Use Plain Speech	Use Sentry Voice
Product UI (buttons, labels, forms)	404 pages
Documentation	Empty states
Error messages	Onboarding flows
Settings pages	Loading states
Transactional emails	"What's New" announcements
Help text	Marketing copy

Default to Plain Speech unless the context specifically calls for personality.

Plain Speech (Default)

Plain Speech is clear, direct, and functional. Use it for most UI elements.

Rules

1. Be concise - Use the fewest words needed
2. Be direct - Tell users what to do, not what they can do
3. Use active voice - "Save your changes" not "Your changes will be saved"
4. Avoid jargon - Use simple words users understand
5. Be specific - "3 errors found" not "Some errors found"

Examples

Instead of	Write
"Click here to save your changes"