coldoutboundskills

Complete beginner-friendly cold email toolkit. Walks from zero to launched campaign — domain purchase, inbox setup, list building, copywriting, enrichment, and sending via Smartlead or Instantly. Use when setting up cold email for the first time, launching a new campaign, teaching someone cold email, or when you need an end-to-end guide that bundles strategy, copy, infrastructure, and API references in one place.

Programmatic inbox management for Smartlead. Enable/disable warmup with correct ramp settings, set signatures in bulk, tag inboxes (active vs insurance), and pull inbox health dashboards. Use after creating a new batch of inboxes via /zapmail-domain-setup-public, or when managing an existing Smartlead account at scale. Triggers on "turn on warmup", "set signatures", "tag inboxes", "inbox health", "set up new inboxes".

Autonomous cold email campaign launcher. Takes one target company domain, scrapes their website, generates an ICP with Claude, pulls matching leads via Prospeo, enriches emails + company descriptions, personalizes each lead with parallel Claude Code Task sub-agents (A/B/C variants), and uploads as a live Smartlead campaign. Uses local JSON files for state (no database required). Use for automated daily campaign launches after you have an initial `client-profile.yaml` from /icp-onboarding. Triggers on "auto-research", "launch an automated campaign", "daily campaign", "run the research loop".

Use the Blitz API to find decision-makers at specific companies when you already have a list of company domains. Best for SMB owner-finding, domain-to-people lookup, or supplementing Prospeo results. Outputs a CSV you can feed to the email-waterfall or directly to /cold-email-starter-kit for Smartlead upload. Use when your targeting is company-first (not title-first).

Creates cold email copy through a stepwise confirmation process. Use when writing email campaigns, given a campaign strategy document, website, or client context. Confirms direction at each step before outputting final copy.

Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.

Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.

Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.

Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.

Triage playbook for when cold email deliverability breaks. Decision-tree guidance for "I landed in spam", "bounce rate spiked", "domain blacklisted", "inbox blocked in warmup", "reply rate dropped". Tells you what to check first, what to fix, and how long the fix takes. Pair with /email-deliverability-audit for diagnosis.

Compare reply rates, bounce rates, and positive reply rates broken down by inbox type (SMTP / Gmail / Outlook) for a Smartlead account. Use when you want to know "which inbox type delivers best" or when debugging unexplained deliverability differences across a mixed fleet. Operates via Smartlead API only (no database required).

Find lookalike companies via DiscoLike's 65M+ business domain database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) and country filtering. Use when you already know 3-10 reference companies and want hundreds more that look like them. Outputs CSV ready for /blitz-list-builder or the email waterfall.

Diagnostic audit for a running cold email program. Checks domain authentication (SPF/DKIM/DMARC), inbox health/reputation from Smartlead, bounce rate by inbox type, and optionally runs a spam placement test via Smartlead's Smart Delivery API. Outputs markdown report + CSV with per-domain/per-inbox scores and concrete action items. Use when reply rates drop, when bounces spike, when onboarding someone else's account, or as a weekly/monthly health check.

Framework for running single-variable cold email experiments. Defines experiment types (list-only, copy-only, combined), confidence weighting, minimum sample sizes, and success criteria. Use when the user wants to improve a campaign, test a new list vs old one, or compare copy variants. Prevents the

Scrape Google Maps for local businesses by category and location, output CSV ready for cold email enrichment. Best for SMB campaigns targeting restaurants, clinics, gyms, salons, contractors, etc. Uses RapidAPI Maps Data API. Output feeds directly into /blitz-list-builder (to find owner contacts) or /email-waterfall (if you have names already).

Conversational intake for cold email campaigns. Interviews the user about their business, ICP (Ideal Customer Profile), offer, lead magnets, and hard vs soft filters. Outputs a structured `client-profile.yaml` that every other skill in the repo reads from. Use at the very start of a new campaign or when onboarding a new business. Triggers on "onboard me", "set up my ICP", "new client", "new business intake", "help me define my ICP".

Interactive loop that builds and tunes an AI prompt for evaluating whether a company fits a client's ICP. Run after any list-building skill (disco-like, blitz-list-builder, google-maps-list-builder, prospeo-full-export) to qualify companies before scaling. Iterates batches of 10 companies with user feedback, stops when 2 consecutive rounds have zero corrections, saves the final prompt for reuse. Always uses Claude Code Task sub-agents — never an external API key.

Helps the user come up with free lead magnets or hooks to offer in cold emails. Asks about their business, what they can legally give away, and what would be genuinely valuable to their ICP. Returns 5-10 concrete offer ideas with example CTA phrasings. Use when the user says their campaign "needs a hook", "needs an offer", "what can I give away", or when ICP onboarding flagged a missing lead magnet.

Pre-send quality scorecard for any lead list. Grades duplicate rate, title diversity, bad-title patterns, catch-all domain density, ICP fit, email verification coverage. Outputs a letter grade + action items BEFORE you send. Catches bad lists before they burn inboxes. Run after email enrichment, before Smartlead upload.

Reusable approval-loop pattern for fanning out lead personalization across parallel Claude Code Task sub-agents. Shows the user 1 sample personalization, collects feedback, runs 10 more, approves, runs 10 more — stops when 2 consecutive rounds have zero edits, then scales to the full list. ALWAYS uses Claude Code Task tool sub-agents — never an external Anthropic/OpenAI API key. Use when any skill needs per-lead custom variables (situation lines, value lines, CTAs).

Pulls replies from a Smartlead campaign, classifies each as positive/neutral/negative/OOO/bounce/unsubscribe using Claude, and reports the positive reply rate — the north-star metric for cold email. Use when the user wants to know if a campaign is actually working (not just getting replies, but getting the RIGHT replies). Triggers on "score my replies", "how's campaign X doing", "positive reply rate", "is this campaign working".

Export your entire Prospeo people search to CSV. Build filters in Prospeo's UI, then use this skill to extract every result via the API — even searches over 25K. Handles pagination, rate limiting, deduplication, and state-by-state splitting automatically. Pair with /icp-prompt-builder on a 50-person sample to tune a qualification prompt BEFORE exporting 25K.

This skill should be used when searching for people/leads using the Prospeo Search Person API. It provides the correct API format, filter types, rate limiting patterns, and state-by-state crawling techniques to overcome the 25K result limit. Use when building lead lists, searching by job title/industry/location, or integrating with Prospeo.

Smartlead API endpoint reference and patterns. Use for any Smartlead campaign, lead, email account, analytics, or inbox operation. Covers auth, rate limiting, and all commonly used endpoints.

Upload a CSV of leads + a variants YAML (produced by /campaign-copywriting) to Smartlead as a DRAFT campaign. Handles tag-scoped inbox selection, A/B/C variant assembly, custom field mapping, schedule config, and batch lead upload. ALWAYS creates in DRAFT — you review in Smartlead UI and hit Start manually. Use after /campaign-copywriting, just before the campaign goes live.

Adds Smartlead-compatible spintax to cold email sequences for deliverability. Use this skill whenever the user asks to add spintax, spin text, add variations, or improve deliverability of email copy — especially when they mention Smartlead, cold email sequences, or paste HTML email content. Also trigger when the user says "spintax", "spin", "variations", "deliverability spintax", or references adding randomized alternatives to email copy. Works with both plain text and HTML input.

Always-on spam and deliverability guardrails for cold email copy. Apply these rules whenever writing, reviewing, or QA-ing subject lines, openers, follow-ups, CTAs, or any cold outreach copy. Trigger on phrases like "check this for spam", "spam word check", "deliverability review", "QA this copy", "flag banned words", "check subject line", "is this safe to send", "scan for spam triggers", or any time cold email copy is being generated or reviewed. Also trigger automatically as a background rule whenever the campaign-copywriting or cold-email-copywriting skill is active -- these guardrails apply to EVERY piece of outbound copy generated, even if the user does not explicitly ask for a check.