marketing-campaign-plan

name	marketing-campaign-plan
description	Build a comprehensive marketing campaign plan with strategy, channels, timeline, budget allocation, and KPIs. Triggers on "plan a campaign", "campaign for [product]", "launch plan for [initiative]", "marketing plan for [goal]"
metadata	{"openclaw":{"tags":["marketing","campaigns","planning","strategy"]}}

Campaign Plan

When the user asks to plan a marketing campaign or launch:

Step 1: Define the campaign brief

Gather from the user or infer from context:

• Objective: awareness, lead generation, product launch, event promotion, retention
• Target audience: persona, segment, or market
• Product/service: what is being promoted
• Timeline: start date, end date, key milestones
• Budget range: if known
• Constraints: brand guidelines, channels to avoid, compliance requirements
• Success metrics: what defines success

Step 2: Market and competitive research

Use capability_execute with capabilityId "research.web_search" to research:

1. Current market trends relevant to the campaign topic
2. Competitor campaigns in the same space (last 6 months)
3. Industry benchmarks for the campaign type (CTR, conversion rates, CPL)
4. Seasonal or timing factors that affect performance
5. Audience behavior trends on target channels

Use capability_execute with capabilityId "enrichment.lookup_company" to understand:

• Target company firmographics (for B2B campaigns)
• Market size and segmentation data

Step 3: Keyword and SEO context

Use capability_execute with capabilityId "seo.keyword_research" to identify:

• Primary keywords aligned with the campaign theme
• Search volume and competition data
• Content gaps to exploit
• Long-tail opportunities for organic reach

Step 4: Historical performance (if available)

Use capability_execute with capabilityId "analytics.get_metrics" to pull:

• Performance of similar past campaigns
• Channel-level conversion rates
• Audience engagement patterns
• Cost-per-acquisition benchmarks from historical data

Use capability_execute with capabilityId "chat.search_messages" to find:

• Internal learnings from past campaigns
• Stakeholder feedback on prior launches

Step 5: Build the campaign plan

Design a complete plan covering:

• Strategy and positioning
• Channel mix with rationale
• Content requirements per channel
• Timeline with phases (pre-launch, launch, sustain, wrap-up)
• Budget allocation by channel
• KPIs and measurement plan
• Risk mitigation

Output Format

Campaign Plan: [Campaign Name]

Campaign Brief

Field	Value
Objective	primary goal
Target Audience	persona/segment
Product/Service	what is promoted
Timeline	start - end
Budget	total budget

Strategic Approach 2-3 paragraph description of the campaign strategy, key message, and positioning.

Channel Mix

Channel	Role	Budget %	Primary KPI	Rationale
Paid Search	Demand capture	X%	CPA	reason for inclusion
Social Organic	Awareness	X%	Engagement rate	reason
Email	Nurture	X%	CTR	reason
Content/SEO	Long-term	X%	Organic traffic	reason

Content Requirements

Asset	Channel	Owner	Due Date	Notes
Landing page	Web	team	date	specifications
Ad creative (3 variants)	Paid	team	date	specifications
Email sequence (4 emails)	Email	team	date	specifications
Blog post	SEO	team	date	specifications

Campaign Timeline

Phase 1: Pre-Launch (dates)

• Bullet list of activities and milestones

Phase 2: Launch (dates)

• Bullet list of activities and milestones

Phase 3: Sustain (dates)

• Bullet list of activities and milestones

Phase 4: Wrap-Up (dates)

• Bullet list of activities and milestones

KPIs & Measurement

KPI	Target	Measurement Method	Reporting Cadence
Leads generated	number	CRM + analytics	Weekly
Cost per lead	$X	ad platform + CRM	Weekly
Conversion rate	X%	analytics	Weekly
Revenue influenced	$X	CRM attribution	Monthly

Budget Breakdown

Category	Amount	% of Total
Paid media	$X	X%
Content production	$X	X%
Tools & tech	$X	X%
Contingency	$X	X%
Total	$X	100%

Risks & Mitigation

Risk	Likelihood	Impact	Mitigation
risk description	High/Med/Low	High/Med/Low	mitigation plan

Next Steps

1. Numbered list of immediate actions with owners and dates

Sources

• List research sources with links