landing-page-content-creator

name

landing-page-content-creator

description

Create landing page content for online assessment/quiz-based lead generation. Use when users need landing page copy, quiz questions, and dynamic results pages that convert visitors into qualified leads. Input can be a niche, product, service, or target audience. Output is a complete landing page content system (hook, value proposition, credibility, CTA, 15 quiz questions, and dynamic results page) following the ScoreApp assessment methodology.

Landing Page Content Creator — Online Assessment Lead Generation

Create complete landing page content systems for online assessments that generate high-quality leads. Based on the proven ScoreApp methodology: Landing Page → 15 Quiz Questions → Dynamic Results — achieving 20-40% visitor-to-lead conversion rates.

System Overview

The online assessment lead generation system has 3 parts:

1. Landing Page — Hook + Value Proposition + Credibility + CTA → convinces visitors to start the quiz
2. Quiz Questions — Contact info + 10 Best Practices + 5 Qualifying Questions → captures lead data + scores them
3. Dynamic Results Page — Big Reveal + 3 Insights + Next Steps → delivers value + routes leads to appropriate offers

Workflow

Step 1: Gather Information

Ask for missing info (MUST have all before writing):

1. Niche/product — What business, product, or service is this for?
2. Target audience — Who takes this assessment? (job title, pain points, goals)
3. Core frustration — What recurring frustration does the audience face?
4. Dream outcome — What result do they want in the next 90 days?
5. 3 key areas — What 3 measurable areas will the assessment evaluate?
6. Credibility — Who created this? Background, stats, research to reference?
7. Solutions offered — What products/services do you offer at different price points?
8. Language — Vietnamese (default) or English?

Step 2: Write Landing Page Content

Follow the 4-section landing page structure. See references/landing-page-framework.md for detailed templates.

Section 1 — Hook (top of page, first thing visitors see) Choose ONE hook type:

Hook Type	Formula	Best For
Frustration Hook	"Bạn có đang frustration... dù đã làm X?"	Pain-aware audience
Results Hook	"Bạn đã sẵn sàng để desired result?"	Aspiration-driven audience

Section 2 — Value Proposition

• "Trả lời 15 câu hỏi để đo lường và cải thiện 3 lĩnh vực quan trọng:"
• List the 3 key areas with brief descriptions

Section 3 — Credibility

• Who created this assessment and why
• Background, experience, relevant stats
• Research or data that validates the assessment

Section 4 — Call to Action Must include ALL 4 elements:

• Start the quiz (primary action)
• Only takes 3 minutes (time investment)
• Completely free (no risk)
• Get immediate recommendations (instant value)

Step 3: Write Quiz Questions

Follow the 15-question framework. See references/quiz-questions-framework.md for templates.

Part A — Contact Info (auto-captured)

• Name (required)
• Email (required)
• Location (auto via IP)
• Phone (optional)

Part B — 10 Best Practices Questions (scoring questions)

• Yes/No or scale questions about whether they follow best practices
• These generate the score (0-100%)
• Must cover the 3 key areas from the value proposition

Part C — 5 Qualifying Questions (sales intelligence)

#	Question Type	Purpose	Format
Q11	Current Situation	Segment the lead	Multiple choice (4-5 options)
Q12	Desired Outcome (90 days)	Understand motivation	Multiple choice (3-4 options)
Q13	Biggest Obstacle	Identify pain point	Multiple choice (3-4 options)
Q14	Preferred Solution	Gauge budget/commitment	Multiple choice (3-4 options)
Q15	Anything Else	Open intel	Free text box

Step 4: Write Dynamic Results Page

Follow the results framework. See references/dynamic-results-framework.md for templates.

Create 3 result tiers based on score:

Score	Tier	Tone	Next Step
0-40%	Low	Encouraging, "room to improve"	Free content (video, guide, article)
41-70%	Medium	Positive, "strong foundations"	Group event, webinar, workshop
71-100%	High	Congratulatory, "ready to scale"	1-on-1 consultation, premium offer

Each tier includes:

• Big Reveal — Overall score with visual (speedometer/thermometer)
• 3 Insights — Personalized findings based on answers
• Next Steps — Tier-appropriate CTA
• Contact Info — Social links, website, support channels

Step 5: Output Format

Deliver as 3 clearly separated sections:

## PHẦN 1: LANDING PAGE
### Hook
### Value Proposition
### Credibility
### Call to Action

## PHẦN 2: CÂU HỎI QUIZ (15 câu)
### Contact Info Fields
### Best Practices (Q1-Q10)
### Qualifying Questions (Q11-Q15)

## PHẦN 3: TRANG KẾT QUẢ ĐỘNG
### Tier 1: Score 0-40% (Low)
### Tier 2: Score 41-70% (Medium)
### Tier 3: Score 71-100% (High)

Mandatory Rules

• Gather ALL info before writing — never assume niche details
• Landing page hook must be ONE of the two types (Frustration or Results) — not both
• Value proposition MUST list exactly 3 measurable areas
• CTA MUST include all 4 elements (start, time, free, instant value)
• 10 best practices questions MUST cover all 3 key areas (roughly 3-3-4 split)
• 5 qualifying questions MUST follow the exact sequence (situation → outcome → obstacle → solution → open)
• Results page MUST have 3 distinct tiers with different next steps
• Each tier's next steps must match the lead's qualification level
• Q14 (preferred solution) options must imply different budget levels
• If Vietnamese: use brand voice from BRANDVOICE.MD — "mình", "bạn", conversational expert tone
• If Vietnamese: keep power words in English (System, Automation, AI, Framework, Workflow, Template)
• NEVER write generic copy — every line must be niche-specific with concrete examples

Pre-Completion Checklist

• All 8 inputs gathered before writing?
• Hook is ONE type (frustration OR results)?
• Value proposition lists exactly 3 key areas?
• Credibility section has specific stats/background?
• CTA has all 4 elements (start, time, free, instant value)?
• 10 best practices cover all 3 key areas?
• 5 qualifying questions follow the correct sequence?
• 3 result tiers with different next steps?
• Each tier tone matches the score level?
• Next steps escalate appropriately (content → group → 1:1)?
• Language matches brand voice (if Vietnamese)?
• All copy is niche-specific, no generic filler?