Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.
Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
Audit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.
Optimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.
Portfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot of all client accounts.
Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.
Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.
Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.