growth-funnel

name	growth-funnel
description	When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
metadata	{"version":"1.1.1"}

Strategies: Growth Funnel (AARRR)

Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

AARRR Framework

Stage	Question	Key metrics
Acquisition	How do users discover you?	CAC, CPA, conversion by source
Activation	Do users reach "aha moment"?	Activation rate, time-to-first-value
Retention	Do users return?	D1/D7/D30 retention, churn
Referral	Do users recommend?	Referral rate, NPS, viral coefficient