| name | competitor-analyzer |
| description | Analyze competitors across positioning, pricing, content strategy, strengths, and weaknesses.
TRIGGERS - Use this skill when:
- User wants to analyze a competitor or set of competitors
- User asks "what are my competitors doing"
- User wants competitive intelligence or market positioning analysis
- User mentions competitor research, competitive landscape, or SWOT
|
Competitor Analyzer
Overview
Deep-dive competitor analysis that covers positioning, pricing, messaging, content strategy, and identifies gaps and opportunities. Outputs an actionable competitive intelligence report.
Workflow
Step 1: Define the Landscape
Ask the user:
- Your business: What do you sell and to whom?
- Competitors: List 2-5 competitors (names, URLs)
- Focus areas: What matters most? (pricing, messaging, features, content, market position)
If the user provides competitor URLs, use web search to gather current data.
Step 2: Analyze Each Competitor
For each competitor, evaluate:
Positioning & Messaging
- Headline/tagline — what promise do they lead with?
- Primary value proposition
- Target audience (who are they speaking to?)
- Brand voice and tone
- Key differentiators they claim
Product & Pricing
- Product/service tiers
- Pricing model (one-time, subscription, usage-based)
- Entry price vs premium price
- Free tier or trial availability
- Feature comparison
Content & Marketing Strategy
- Primary content channels (blog, YouTube, podcast, social)
- Content frequency and quality
- Lead magnets / free resources
- Email marketing approach
- Social media presence and engagement
- Paid advertising (if visible)
Strengths & Weaknesses
- What they do well
- Where they fall short
- Customer complaints (from reviews if available)
- Gaps in their offering
Step 3: Generate Comparative Analysis
Create a side-by-side comparison matrix:
| Dimension | Competitor A | Competitor B | Competitor C | YOUR POSITION |
|---|
| Target Market | | | | |
| Price Range | | | | |
| Key Promise | | | | |
| Content Strategy | | | | |
| Unique Angle | | | | |
Step 4: Identify Opportunities
Based on the analysis, provide:
- Positioning gaps — what no competitor is saying that you could own
- Pricing opportunities — where the market is over/under-served
- Content gaps — topics/channels competitors are ignoring
- Messaging angles — unique value props you could claim
- Quick wins — things you could do this week to differentiate
Step 5: Strategic Recommendations
Provide 3-5 specific, actionable recommendations ranked by impact and effort.
Output Format
# Competitive Analysis: [Your Business] vs [Competitors]
## Executive Summary
[2-3 sentence overview of key findings]
## Competitor Profiles
### [Competitor 1]
- **Positioning**: ...
- **Pricing**: ...
- **Strengths**: ...
- **Weaknesses**: ...
[Repeat for each competitor]
## Comparison Matrix
[Side-by-side table]
## Opportunities Identified
1. ...
2. ...
## Strategic Recommendations
1. [High impact, low effort] ...
2. [High impact, medium effort] ...
3. ...
## Your Competitive Advantage
[Summary of how to position against these competitors]
Quality Checklist
