competitor-intelligence

# Competitor Competitive analysis and competitor comparison content creation. <args>$ARGUMENTS</args> ## When to Use - Analyze competitor websites and positioning - Content gap analysis vs competitors - SEO comparison with competitors - Create competitor alternative/vs/comparison pages - Generate sales battlecards - Track competitors ## Subcommands | Subcommand | Description | Reference | |------------|-------------|-----------| | `alternatives` | Create competitor comparison & alternative pages | `references/alternatives.md` | ## Actions - `analyze [url]` - Analyze competitor website - `content [url]` - Content gap analysis - `seo [url]` - SEO comparison - `alternatives [competitor]` - Create alternative/vs pages - `list` - List tracked competitors ## Workflow 1. **Parse Arguments** - Extract action and competitor URL/name 2. **Analyze Workflow** - Use `WebFetch` to retrieve competitor data - Use `researcher` agent for comprehensive analysis (value prop, pricing, audience, channels, strengths/weaknesses) - Use `attraction-specialist` for positioning 3. **Content Gap Workflow** - Use `seo-specialist` for content audit - Compare content topics and formats - Identify gaps and opportunities 4. **SEO Comparison Workflow** - Use `seo-specialist` agent - Activate `seo` skill - Compare keyword rankings, backlinks, domain authority, content quality 5. **Alternatives Workflow** - Load `references/alternatives.md` - Research competitor and your product data - Generate comparison pages (4 formats: singular alt, plural alts, vs, A-vs-B) 6. **Output** - Reports → `reports/competitors/{date}-{name}.md` ## Agents Used - `researcher` - Competitor intelligence - `attraction-specialist` - Market positioning - `seo-specialist` - SEO analysis - `sale-enabler` - Battlecard generation ## Skills Used - `seo` - SEO comparison - `content-marketing` - Content analysis - `copywriting` - Comparison copy - `assets-organizing` - Standardized output paths ## Output - Battlecards → `assets/sales/battlecards/{competitor}.md` - Analysis → `reports/competitors/{date}-{name}.md` - Alt/Vs pages → organized by format ## Examples ``` /competitor analyze http~/.seosona/path/ /competitor content http~/.seosona/path/ /competitor seo http~/.seosona/path/ /competitor alternatives notion /competitor list ``` ## Routing 1. Parse subcommand from `$ARGUMENTS` (first word) 2. Load corresponding `references/{subcommand}.md` 3. Execute with remaining arguments