ad-copy

name	ad-copy
description	Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.

ad-copy

Stop the scroll / win the click, then keep the promise on the landing page.

Process

1. Anchor: persona pain, the offer, the one message (value-prop), and the destination (message-match!).
2. Hook on the outcome or pain - lead with what they get, not your brand name.
3. Write to platform format:
   • Google Search: multiple headlines (<=30 chars) + descriptions (<=90); keyword-relevant, benefit-led, 1 CTA.
   • Meta: primary text (hook first line), headline, description; thumb-stopping, native tone.
   • LinkedIn: professional, outcome + credibility, B2B-aware.
4. Variations to test: different angles (pain, outcome, social proof, urgency-but-honest) - hand to ab-test.
5. One clear CTA.

Output

• Ad variations per platform (with char counts), each with the angle it tests, plus the matching landing message.

Guardrails

• Substantiate claims ("#1", "guaranteed") or cut them - claim-guard/truth-claims.
• Honest urgency only (no fake countdowns). Message must match the landing page.
• Follow each platform's ad policies (prohibited/restricted claims).