| name | content-marketing |
| description | Plan content marketing - pillars, topics, formats, and a distribution plan tied to the funnel. Use when building a content strategy or editorial calendar. |
content-marketing
Content that earns attention and moves people through the funnel - then actually gets distributed.
Process
- Strategy first: audience (
icp-persona), the job content does (awareness/consideration/decision), and
how it ties to a business goal. Content without a goal is a hobby.
- Pillars & topics: 3-5 themes you want to own; map topics to funnel stage and search intent (
seo-brief).
- Formats: blog, guide, video, newsletter, social - chosen for the audience and the topic.
- Distribution plan: content isn't done at publish - plan SEO, email, social, repurposing, and outreach
(most teams under-invest here).
- Calendar & cadence: sustainable, with a repeatable series.
Output
- A content plan: pillars, a topic list mapped to funnel + intent, formats, the distribution plan, and a cadence.
Guardrails
- Quality + originality over volume (search penalizes thin, mass-produced AI content).
- Tie every piece to a stage and a goal; substantiate claims and cite data.
