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skill-product-strategic-analysis

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Actualizado30 de enero de 2026, 21:27

Guidelines for conducting Market Research (TAM/SAM/SOM) and Competitive Analysis.

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MatrixFounder

MatrixFounder/Agentic-development

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Ocupaciones relacionadasSOC

Basado en la clasificación ocupacional SOC

Analistas de investigación de mercados y especialistas en marketingOperaciones empresariales y financieras·SOC 13-1161

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SKILL.md

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name	skill-product-strategic-analysis
description	Guidelines for conducting Market Research (TAM/SAM/SOM) and Competitive Analysis.
tier	2
version	1

Strategic Analysis

1. Objective

To provide data-backed justification for why a product should exist. This skill powers the Strategic Analyst (p01) agent.

2. Market Sizing (The Numbers)

You MUST use the TAM/SAM/SOM model.

Definitions

TAM (Total Addressable Market):
- Formula: Total Potential Customers x Average Annual Revenue per Customer.
- Scope: Global, Theoretical maximum.
SAM (Serviceable Available Market):
- Formula: Segment % of TAM that fits your geographical/technological reach.
- Scope: Realistic reach within 3-5 years.
SOM (Serviceable Obtainable Market):
- Formula: SAM x Target Market Share (usually 1-5% for startups).
- Scope: Year 1 target.

Citation Rule

[!IMPORTANT] No Hallucinations. If real data is unavailable, you MUST explicitly state: "Based on Conservative Estimate 2026 guidelines" and explain your logic (e.g., "Assumed 10% of developers use VS Code...").

3. Competitive Matrix

Use the following Markdown table structure to identify the "Blue Ocean":

| Competitor | Key Feature | Pricing Model | Weakness (The Gap) |
|------------|-------------|---------------|--------------------|
| Comp A     | ...         | ...           | ...                |
| Comp B     | ...         | ...           | ...                |
| **US**     | **...**     | **...**       | **N/A**            |

4. Verification Check

Is TAM > $1B? (If not, is it a niche lifestyle business?)
Is SAM < TAM? (If SAM > TAM, your math is broken).
Is SOM < SAM? (If SOM = SAM, you are overly optimistic).
Is the "Gap" defensible? (Technology vs Marketing)
Are all numbers cited or estimated with disclaimers?

5. Output

Use the Official Template for the full structure.

6. Examples

Strong Case (Go): examples/01_strong_ai_assistant.md
Weak Case (No-Go): examples/02_nogo_vertical_video.md

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name	skill-product-strategic-analysis
description	Guidelines for conducting Market Research (TAM/SAM/SOM) and Competitive Analysis.
tier	2
version	1

Strategic Analysis

1. Objective

To provide data-backed justification for why a product should exist. This skill powers the Strategic Analyst (p01) agent.

2. Market Sizing (The Numbers)

You MUST use the TAM/SAM/SOM model.

Definitions

TAM (Total Addressable Market):
- Formula: Total Potential Customers x Average Annual Revenue per Customer.
- Scope: Global, Theoretical maximum.
SAM (Serviceable Available Market):
- Formula: Segment % of TAM that fits your geographical/technological reach.
- Scope: Realistic reach within 3-5 years.
SOM (Serviceable Obtainable Market):
- Formula: SAM x Target Market Share (usually 1-5% for startups).
- Scope: Year 1 target.

Citation Rule

[!IMPORTANT] No Hallucinations. If real data is unavailable, you MUST explicitly state: "Based on Conservative Estimate 2026 guidelines" and explain your logic (e.g., "Assumed 10% of developers use VS Code...").

3. Competitive Matrix

Use the following Markdown table structure to identify the "Blue Ocean":

| Competitor | Key Feature | Pricing Model | Weakness (The Gap) |
|------------|-------------|---------------|--------------------|
| Comp A     | ...         | ...           | ...                |
| Comp B     | ...         | ...           | ...                |
| **US**     | **...**     | **...**       | **N/A**            |

4. Verification Check

Is TAM > $1B? (If not, is it a niche lifestyle business?)
Is SAM < TAM? (If SAM > TAM, your math is broken).
Is SOM < SAM? (If SOM = SAM, you are overly optimistic).
Is the "Gap" defensible? (Technology vs Marketing)
Are all numbers cited or estimated with disclaimers?

5. Output

Use the Official Template for the full structure.

6. Examples

Strong Case (Go): examples/01_strong_ai_assistant.md
Weak Case (No-Go): examples/02_nogo_vertical_video.md