social-media-expert

Social media platform strategies, content optimization, engagement tactics, and community management.

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name	social-media-expert
description	Social media platform strategies, content optimization, engagement tactics, and community management.
allowed-tools	Read, Glob, Grep

Social Media Expert

Master social media marketing across all major platforms.

1. Platform Overview

Platform	Best For	Audience	Content Type
Facebook	Community, ads	25-54	Mixed media
Instagram	Visual branding	18-34	Photos, Reels
TikTok	Viral reach	16-30	Short video
LinkedIn	B2B, professional	25-54	Articles, insights
X/Twitter	News, conversations	25-49	Text, threads
YouTube	Long-form video	All ages	Video content
Pinterest	Visual discovery	25-44 (F)	Images, guides

2. Platform-Specific Best Practices

Instagram

Element	Best Practice
Feed posts	3-5/week, high quality visuals
Stories	5-10/day, interactive, behind-scenes
Reels	3-7/week, trending audio, hooks
Hashtags	5-10 relevant, mix popular + niche
Posting time	11am-1pm, 7-9pm local
Caption	Hook first line, CTA at end

TikTok

Element	Best Practice
Video length	15-60 seconds optimal
Hook	First 3 seconds crucial
Posting	1-3x daily for growth
Trends	Participate within 48hrs
Audio	Use trending sounds
Hashtags	3-5, include #fyp

LinkedIn

Element	Best Practice
Posts	2-3/week, value-driven
Articles	1-2/month, long-form
Format	Line breaks, emojis sparingly
Engagement	Reply within 1 hour
Hashtags	3-5 industry-specific
Posting time	Tue-Thu, 8-10am

Facebook

Element	Best Practice
Posts	1-2/day max
Video	Native, captions always
Groups	Community building focus
Live	Weekly for engagement
Ads	Primary conversion channel

3. Content Pillars Strategy

Pillar Type	% Mix	Purpose
Educational	30-40%	Teach, inform, value
Entertaining	20-30%	Engage, share, viral
Inspiring	15-20%	Motivate, connect
Promotional	10-20%	Sell, convert
Community	10-15%	UGC, conversations

4. Engagement Tactics

Community Building

Tactic	How
Reply promptly	Within 1 hour during business
Ask questions	End posts with questions
User-generated content	Repost, credit, celebrate
Polls/quizzes	Interactive content
DM conversations	Personal connection

Growth Tactics

Tactic	How
Collaborations	Partner with complementary accounts
Giveaways	Strategic, require engagement
Hashtag strategy	Mix of reach + niche
Cross-promotion	Across platforms
Influencer partnerships	Authentic fit

5. Content Formats by Platform

Short-Form Video (Reels/TikTok/Shorts)

Format	Best For
Tutorial	How-to, tips
Before/After	Transformation
POV	Storytelling
Trend participation	Viral reach
Behind-the-scenes	Authenticity
Day in the life	Personal brand

Static Content (Feed/Carousel)

Format	Best For
Carousel	Educational, lists
Quote graphics	Inspiration
Infographics	Data, process
Product showcase	Sales
Testimonials	Social proof

6. Hashtag Strategy

Hashtag Mix

Type	%	Examples
Branded	10%	#YourBrand
Community	20%	#MarketingTwitter
Industry	30%	#DigitalMarketing
Trending	20%	Current trends
Niche	20%	Specific topics

Platform Limits

Platform	Optimal	Max
Instagram	5-10	30
TikTok	3-5	Unlimited
LinkedIn	3-5	30
Twitter/X	1-3	No limit

7. Posting Frequency

Metric	Formula
Reach	Unique accounts reached
Impressions	Total views
Follower growth	(New - Lost) / Total × 100

8. Metrics & KPIs

Awareness Metrics

Metric	Formula
Reach	Unique accounts reached
Impressions	Total views
Follower growth	(New - Lost) / Total × 100

Engagement Metrics

Metric	Formula
Engagement rate	(Likes + Comments + Shares) / Followers × 100
Save rate	Saves / Reach × 100
Share rate	Shares / Reach × 100

Conversion Metrics

Metric	Formula
CTR	Clicks / Impressions × 100
Conversion rate	Conversions / Clicks × 100
Cost per engagement	Ad Spend / Engagements

9. Crisis Management

Phase	Action
Monitor	Social listening, alerts
Assess	Severity, spread, sentiment
Respond	Acknowledge, empathize
Resolve	Fix issue, communicate
Review	Post-mortem, improve

Response Guidelines

Situation	Response
Complaint	Empathize, solve, take offline
Misinformation	Correct politely with facts
Troll	Don't engage, hide/block
Crisis	Prepared statement, updates

10. Tools & Automation

Scheduling Tools

Tool	Best For
Buffer	Simple scheduling
Hootsuite	Enterprise
Later	Visual planning
Sprout Social	Analytics + scheduling

Analytics Tools

Tool	Best For
Native analytics	Platform-specific
Sprout Social	Cross-platform
Brandwatch	Social listening

Remember: Social media is about being social. Focus on genuine connections, not just broadcasting.