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Social media platform strategies, content optimization, engagement tactics, and community management.
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Basado en la clasificación ocupacional SOC
Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | social-media-expert |
| description | Social media platform strategies, content optimization, engagement tactics, and community management. |
| allowed-tools | Read, Glob, Grep |
Master social media marketing across all major platforms.
| Platform | Best For | Audience | Content Type |
|---|---|---|---|
| Community, ads | 25-54 | Mixed media | |
| Visual branding | 18-34 | Photos, Reels | |
| TikTok | Viral reach | 16-30 | Short video |
| B2B, professional | 25-54 | Articles, insights | |
| X/Twitter | News, conversations | 25-49 | Text, threads |
| YouTube | Long-form video | All ages | Video content |
| Visual discovery | 25-44 (F) | Images, guides |
| Element | Best Practice |
|---|---|
| Feed posts | 3-5/week, high quality visuals |
| Stories | 5-10/day, interactive, behind-scenes |
| Reels | 3-7/week, trending audio, hooks |
| Hashtags | 5-10 relevant, mix popular + niche |
| Posting time | 11am-1pm, 7-9pm local |
| Caption | Hook first line, CTA at end |
| Element | Best Practice |
|---|---|
| Video length | 15-60 seconds optimal |
| Hook | First 3 seconds crucial |
| Posting | 1-3x daily for growth |
| Trends | Participate within 48hrs |
| Audio | Use trending sounds |
| Hashtags | 3-5, include #fyp |
| Element | Best Practice |
|---|---|
| Posts | 2-3/week, value-driven |
| Articles | 1-2/month, long-form |
| Format | Line breaks, emojis sparingly |
| Engagement | Reply within 1 hour |
| Hashtags | 3-5 industry-specific |
| Posting time | Tue-Thu, 8-10am |
| Element | Best Practice |
|---|---|
| Posts | 1-2/day max |
| Video | Native, captions always |
| Groups | Community building focus |
| Live | Weekly for engagement |
| Ads | Primary conversion channel |
| Pillar Type | % Mix | Purpose |
|---|---|---|
| Educational | 30-40% | Teach, inform, value |
| Entertaining | 20-30% | Engage, share, viral |
| Inspiring | 15-20% | Motivate, connect |
| Promotional | 10-20% | Sell, convert |
| Community | 10-15% | UGC, conversations |
| Tactic | How |
|---|---|
| Reply promptly | Within 1 hour during business |
| Ask questions | End posts with questions |
| User-generated content | Repost, credit, celebrate |
| Polls/quizzes | Interactive content |
| DM conversations | Personal connection |
| Tactic | How |
|---|---|
| Collaborations | Partner with complementary accounts |
| Giveaways | Strategic, require engagement |
| Hashtag strategy | Mix of reach + niche |
| Cross-promotion | Across platforms |
| Influencer partnerships | Authentic fit |
| Format | Best For |
|---|---|
| Tutorial | How-to, tips |
| Before/After | Transformation |
| POV | Storytelling |
| Trend participation | Viral reach |
| Behind-the-scenes | Authenticity |
| Day in the life | Personal brand |
| Format | Best For |
|---|---|
| Carousel | Educational, lists |
| Quote graphics | Inspiration |
| Infographics | Data, process |
| Product showcase | Sales |
| Testimonials | Social proof |
| Type | % | Examples |
|---|---|---|
| Branded | 10% | #YourBrand |
| Community | 20% | #MarketingTwitter |
| Industry | 30% | #DigitalMarketing |
| Trending | 20% | Current trends |
| Niche | 20% | Specific topics |
| Platform | Optimal | Max |
|---|---|---|
| 5-10 | 30 | |
| TikTok | 3-5 | Unlimited |
| 3-5 | 30 | |
| Twitter/X | 1-3 | No limit |
| Platform | Minimum | Optimal | Maximum |
|---|---|---|---|
| Instagram Feed | 3/week | 1/day | 2/day |
| Instagram Stories | Daily | 5-10/day | 20/day |
| TikTok | 3/week | 1-3/day | 5/day |
| 2/week | 1/day | 2/day | |
| Twitter/X | 1/day | 3-5/day | 10/day |
| 3/week | 1/day | 2/day |
| Metric | Formula |
|---|---|
| Reach | Unique accounts reached |
| Impressions | Total views |
| Follower growth | (New - Lost) / Total × 100 |
| Metric | Formula |
|---|---|
| Engagement rate | (Likes + Comments + Shares) / Followers × 100 |
| Save rate | Saves / Reach × 100 |
| Share rate | Shares / Reach × 100 |
| Metric | Formula |
|---|---|
| CTR | Clicks / Impressions × 100 |
| Conversion rate | Conversions / Clicks × 100 |
| Cost per engagement | Ad Spend / Engagements |
| Phase | Action |
|---|---|
| Monitor | Social listening, alerts |
| Assess | Severity, spread, sentiment |
| Respond | Acknowledge, empathize |
| Resolve | Fix issue, communicate |
| Review | Post-mortem, improve |
| Situation | Response |
|---|---|
| Complaint | Empathize, solve, take offline |
| Misinformation | Correct politely with facts |
| Troll | Don't engage, hide/block |
| Crisis | Prepared statement, updates |
| Tool | Best For |
|---|---|
| Buffer | Simple scheduling |
| Hootsuite | Enterprise |
| Later | Visual planning |
| Sprout Social | Analytics + scheduling |
| Tool | Best For |
|---|---|
| Native analytics | Platform-specific |
| Sprout Social | Cross-platform |
| Brandwatch | Social listening |
Remember: Social media is about being social. Focus on genuine connections, not just broadcasting.
