video-marketing

name	video-marketing
description	Video content strategy, YouTube optimization, short-form content, and video production best practices.
allowed-tools	Read, Glob, Grep

Video Marketing

Create compelling video content that drives engagement and conversions.

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1. Video Platform Overview

Platform	Best For	Length	Format
YouTube	Evergreen, tutorials	8-15 min	16:9 landscape
TikTok	Viral, trends	15-60 sec	9:16 vertical
Instagram Reels	Discovery	15-90 sec	9:16 vertical
YouTube Shorts	Discovery	<60 sec	9:16 vertical
LinkedIn	B2B, professional	30 sec - 5 min	16:9 or 1:1
Facebook	Community	1-3 min	Multiple

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2. Video Types

Type	Purpose	Best Platform
Tutorial/How-to	Educate, SEO	YouTube
Product demo	Showcase features	All
Testimonial	Social proof	Website, ads
Behind-the-scenes	Authenticity	Instagram, TikTok
Interview	Authority	YouTube, LinkedIn
Live stream	Engagement	All
Explainer	Complex topics	YouTube, website
User-generated	Community	All

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3. YouTube Strategy

Video Structure

Section	Purpose	Duration
Hook	Grab attention	0-15 sec
Intro	Set expectations	15-30 sec
Content	Deliver value	Main body
CTA	Next steps	15-30 sec
End screen	More content	20 sec

YouTube SEO

Element	Best Practice
Title	Keyword front, 60 chars, curiosity
Description	Keyword-rich, links, timestamps
Tags	5-10 relevant tags
Thumbnail	Custom, faces, text overlay
Chapters	Timestamps in description
Cards	Link to relevant videos
End screens	Subscribe + next video

Thumbnail Best Practices

Element	Guidance
Faces	Expressive emotions
Text	3-5 words max, readable on mobile
Colors	Bright, contrasting
Branding	Consistent style
Size	1280x720 minimum

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4. Short-Form Video

TikTok/Reels Best Practices

Element	Best Practice
Hook	First 1-3 seconds crucial
Length	15-30 sec optimal
Audio	Use trending sounds
Text on screen	Key points, accessibility
Vertical	9:16 native
Captions	85% watch without sound

Short-Form Content Types

Type	Description
Trend participation	Jump on viral trends
Tutorial snippets	Quick how-tos
Behind-the-scenes	Authentic glimpses
POV	Storytelling format
Before/after	Transformation content
Day in the life	Personal brand

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5. Video Production

Equipment Tiers

Tier	Investment	Equipment
Beginner	$0-$200	Smartphone, natural light
Intermediate	$500-$2K	DSLR, ring light, lav mic
Professional	$5K+	Cinema camera, full lighting, pro audio

Production Checklist

Phase	Tasks
Pre-production	Script, storyboard, location, equipment
Production	Setup, filming, backup recordings
Post-production	Edit, color, audio, export
Distribution	Upload, optimize, promote

Audio Quality

Priority	Why
#1	Bad audio = unwatchable
Tip	Invest in good mic before camera
Check	Monitor audio while recording

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6. Video Metrics

YouTube Metrics

Metric	Target	Why It Matters
Watch time	High total hours	Ranking factor
Avg view duration	>50%	Engagement quality
CTR	4-10%	Thumbnail/title effectiveness
Subscribers gained	Growing	Channel health

Short-Form Metrics

Metric	Indicates
Views	Reach
Watch time	Engagement
Shares	Viral potential
Comments	Community
Saves	Value

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7. Video Content Repurposing

Long to Short

Source	Derivatives
10-min YouTube video	3-5 TikTok clips
Interview	Quote graphics, short clips
Webinar	Tutorial snippets
Podcast	Audiogram, highlight reels

Repurposing Workflow

1. Identify key moments
2. Cut into short clips
3. Add captions
4. Optimize for platform
5. Post with platform-native text

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8. Live Video

Live Streaming Best Practices

Element	Best Practice
Promotion	Announce 24-48hrs ahead
Equipment	Test audio/video before
Engagement	Acknowledge comments live
Duration	15-60 min depending on platform
CTA	Clear next step during/after

Live Content Ideas

Type	Description
Q&A	Answer audience questions
Tutorial	Live demonstration
Interview	Guest conversations
Product launch	Unveil new products
Behind-the-scenes	Team, office, events

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9. Video Ads

Ad Formats by Platform

Platform	Format	Length
YouTube	Skippable, non-skip, bumper	5-30+ sec
Meta	Feed, Stories, Reels	5-60 sec
TikTok	In-feed, TopView	5-60 sec
LinkedIn	Sponsored video	15-30 sec

Video Ad Structure (ABCD)

Element	Description
Attract	Hook in first 5 seconds
Brand	Early brand mention
Connect	Emotional/functional appeal
Direct	Clear CTA

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10. Video Tools

Tool	Purpose
Adobe Premiere	Professional editing
DaVinci Resolve	Free professional editing
CapCut	Mobile editing, TikTok
Canva	Simple video creation
Descript	Podcast/video editing
VidIQ/TubeBuddy	YouTube SEO
Frame.io	Review and collaboration

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Remember: The best video is the one you publish. Start with good content and improve production over time.