landing-page-copywriter

name	landing-page-copywriter
description	Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

1. Gather product/service information. Determine:

   • The product or service being sold
   • The target audience
   • The problem it solves
   • The competitive advantage (what makes it unique)
   • The action visitors should take
   • Available social proof, testimonials, or data points

2. Choose a copywriting framework.

   PAS (Problem-Agitate-Solution):

   • Identify the pain point
   • Amplify the consequences
   • Present the solution

   AIDA (Attention-Interest-Desire-Action):

   • Grab attention with a bold claim
   • Build interest with details
   • Create desire with benefits
   • Prompt action with a CTA

   StoryBrand:

   • The hero (customer) has a problem
   • Meets a guide (the brand)
   • Who gives them a plan
   • Calls them to action
   • That results in success or avoids failure

3. Generate landing page sections.

   Hero section:

   • Headline (value proposition in 10 words or less)
   • Subheadline (expand on the value)
   • Primary CTA button text
   • Trust indicators (used by X companies, Y reviews)

   Problem section:

   • Identify the pain point the audience feels
   • Use emotional language
   • Include 2-3 specific scenarios

   Solution section:

   • Explain how the product solves the problem
   • Cover 3-5 key features with benefit-focused descriptions
   • State why it beats alternatives

   How it works:

   • Lay out 3-4 simple steps
   • Give each step an icon concept and a description
   • End with a CTA

   Social proof:

   • Structure testimonials (quote + name + role + company)
   • Include a case study snippet
   • Add trust badges or metrics

   Pricing/plans (if applicable):

   • Provide a feature comparison
   • Highlight the recommended plan
   • Add money-back guarantee copy

   FAQ:

   • Address 5-7 common objections
   • Give clear, confident answers

   Final CTA:

   • Add an urgency or scarcity element
   • Include risk reversal (guarantee)
   • Write button text that reinforces value

4. Format the output using the template in references/output-template.md.

5. Apply copywriting best practices:

   • Use active voice, present tense
   • Focus on benefits, not features
   • Include specific numbers and data
   • Address objections directly
   • Create urgency without being pushy
   • Use power words (proven, guaranteed, instant, effortless)
   • Keep sentences short and scannable
   • Use "you" language (customer-focused)
   • Include multiple CTAs throughout the page

6. Apply CTA button best practices:

   • Start with an action verb
   • Be specific about the outcome
   • Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
   • Create urgency ("Get Instant Access")
   • Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.