Use when Content Ideas Generator is needed to produce a prioritised idea set for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.
Use when Content Ideas Generator is needed to produce a prioritised idea set for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.
Use this skill when the requested outcome is specifically a prioritised idea set and the supplied brief falls within content ideas generator.
Do Not Use When
Use caption-writer when its narrower output is the real deliverable; do not use this skill as a generic substitute.
Do not use it to publish, send, spend, alter a live account, or make unsupported legal, platform, performance, or certification claims.
Required Inputs
Artefact
Source/provider
Required?
If absent
Content brief, channel, audience, message, format and call to action
Requester or approved brief
Yes
Stop and request the missing decision context.
Brand voice, offer facts, constraints and approvals
Client source pack or authorised owner
Conditional
State assumptions; do not invent names, prices, results or approvals.
Performance, platform or research evidence used for claims
Traceable export, URL, document or named source
Conditional
Issue a qualified finding and identify the evidence needed.
Capability and Permission Boundaries
Default to read-only: inspect supplied material and report findings. Editing, publishing, contacting people, spending, or changing live systems requires separate explicit authority. Minimum capabilities are read access to supplied files and search across the authorised evidence set. Use only the files, tools, accounts and evidence made available for the engagement, expose every unassessed check, and obtain explicit authority before any mutation.
Degraded Mode
Fallback: if files, network access, platform data, language review or production tools are unavailable, return the narrowest useful qualified prioritised idea set; mark unavailable checks not assessed and never convert them into a pass.
Decision Rules
Choice
Action
Failure or risk avoided
Channel, format and audience commitment level are known
Choose the hook, structure and call to action native to that context.
Copy that could be pasted unchanged onto any channel or brand.
A required fact or approval is missing
Stop that claim or action; request it or use an explicit placeholder.
Fabricated facts, implied consent or unauthorised publication.
Evidence is partial but a useful draft is possible
Deliver a qualified draft with gaps and the next verification step.
Treating an unassessed requirement as passed.
Workflow
Confirm the exact prioritised idea set, consumer, market, channel and approval boundary; route to caption-writer if it is the closer match.
Inventory supplied facts, source provenance, constraints and missing inputs; stop if the objective, audience or authority is unknowable.
Select the domain method and record the material decision behind it before drafting.
Produce the smallest complete prioritised idea set; keep facts traceable and placeholders visibly unresolved.
Test the result against the decision table, domain quality criteria and anti-slop gate; recover by narrowing or qualifying unsupported portions.
Deliver the artefact with evidence, assumptions, unassessed checks and the next approval or verification step.
For each idea, name the audience situation, narrative job, emotional or practical tension, proof/source need, choice or CTA, format/readability risk, and the learning signal it can generate.
Outputs
Artefact
Consumer
Observable acceptance condition
Prioritised idea set
Requester, client reviewer or delivery team
The prioritised idea set addresses the named audience and objective, records assumptions, and passes the skill's domain checks without invented facts.
Decision and gap note
Approver or next workflow
Names the chosen route, evidence used, unresolved inputs and any action requiring authority.
Evidence Produced
Evidence
Format
Acceptance condition
Finding-to-source register and unassessed-check list
Inline table, checklist or linked source note
Every material claim, decision and unavailable check is traceable.
Quality Standards
Preserve the domain guidance and East African market context below; replace it only when the requester names another market.
Use British English unless the target language or market requires otherwise, and verify names, figures, quotations and platform rules before use.
Make the key choice visible, cover failure and edge cases, and keep the result ready for its named consumer.
Run the repository's anti-ai-slop ship gate; a blocking factual, cultural, safety or permission defect stops release.
Use story structure and audience empathy to make ideas specific, but do not invent customer stories, results, permissions, cultural facts, or platform behaviour.
Anti-Patterns
Writing before the objective and audience are known. Fix: stop and obtain the missing brief fields.
Reusing a neighbouring skill's template because the headings look similar. Fix: route by the requested prioritised idea set, not vocabulary overlap.
Adding a price, result, quotation, platform limit or cultural claim without a traceable source. Fix: verify it or qualify/remove it.
Treating missing access, evidence or native-language review as approval. Fix: mark the check not assessed and narrow the result.
Publishing, sending, spending or changing a live account from drafting authority alone. Fix: obtain explicit action-specific authority and retain the approval record.
Generating a list of hooks without a job, audience situation, proof, or next action. Fix: add the missing narrative and measurement fields or narrow the idea set.
References
caption-writer is the nearest routing comparison for this skill.
Collect the Required Input below. Generate 30 content ideas in the table format specified, followed by 5 evergreen content series. Apply all 8 idea generation frameworks. Distribute ideas across all active platforms proportionally. Ideas must be specific to the client's industry and audience — not generic social media advice restated.
Required Input
Ask for the following before generating ideas:
Client name — trading name of the business
Industry — sector (e.g. fashion retail, food and beverage, health services, NGO, professional services)
Country / city — default Uganda/East Africa
Primary goal — what the client wants to achieve through content (awareness / community / sales / recruitment)
Target audience — who the content is for (demographics, interests, location, key concerns)
Active platforms — all platforms the client posts on (determines platform distribution)
Content pillars with percentages — the agreed content mix from 10-content-pillars (e.g. Educational 40%, Behind the Scenes 20%, Promotional 20%, Community 20%)
Brand tone (3 words) — from 04-brand-voice-intake
Upcoming campaigns or seasonal dates — any launches, promotions, or cultural moments to plan around
Output Format
Generate the 30 ideas in this table:
#
Idea title
Platform
Content type
Pillar
2-sentence brief
1
[Title]
[Platform]
[Type]
[Pillar]
[What it covers and why it will work for this audience]
After the table, generate the 5 evergreen series.
Distribution Rules
Apply these rules to every batch of 30 ideas:
Platform distribution — minimum ideas per active platform:
Facebook: minimum 5 ideas
Instagram: minimum 5 ideas
LinkedIn: minimum 4 ideas (if active)
WhatsApp: minimum 3 ideas (broadcast messages or Status content)
TikTok: minimum 4 ideas (if active)
YouTube: minimum 2 ideas (if active)
If a client uses fewer than 5 platforms, redistribute proportionally so every active platform has at least 4 ideas.
Content type mix — include at least one of each across the 30:
Image post, video (short-form), carousel / multi-image, Story or Status update, poll or question post, text post, broadcast message (WhatsApp), Reel or TikTok
Pillar distribution — ideas must reflect the content pillar percentages from the brief. In a 30-idea set:
A pillar at 40% should have approximately 12 ideas
A pillar at 20% should have approximately 6 ideas
Adjust proportionally if pillars are different
Content category mix — across all 30, include ideas from each of these categories:
Educational (explains, teaches, or clarifies)
Entertaining or relatable (humour, recognition, shared experience)
Promotional (product, offer, service — direct but not pushy)
Behind the scenes (process, team, sourcing, workspace)
Social proof (testimonial, result, number served, review)
Community (local connection, customer spotlight, partnership)
Seasonal or cultural hook (Uganda/EA calendar — see Framework 6)
UGC prompt (encourages customers to create and share content)
8 Idea Generation Frameworks
Apply all 8 frameworks when generating the 30 ideas. Each framework should contribute at least 2–3 ideas to the final set.
Framework 1: The 5 Ws
Answer each question as a content idea:
Who are your customers? → Spotlight them
What do they need to know? → Educate them
Where do they use your product or service? → Show it in context
When do they need it most? → Create timely content for that moment
Why do they choose you over alternatives? → Make the case clearly
Framework 2: The FAQ Bank
List the 10 most common questions customers ask. Each question is a content idea. Frame the post as an answer — not as an advertisement. Formats that work: short video answer, carousel "we get asked this a lot", WhatsApp broadcast tip.
Framework 3: The Anti-FAQ Bank
What do customers wrongly assume about the product, service, or industry? Each misconception is a content idea. Formats: "myth vs. fact" carousel, short video rebuttal, text post that opens with the wrong belief and corrects it.
Framework 4: Behind the Scenes
What happens that customers never see? Options:
Production or preparation process
How ingredients, materials, or stock is sourced
Team morning routine or day-in-the-life
Quality checks and standards
Packaging, presentation, or setup
What happens after a customer leaves
Framework 5: Social Proof Content
Content that shows others trust the brand:
Customer testimonial (written or video)
Before-and-after result
Mini case story: customer's situation → what they did → result
Number of customers served, years in business, units sold
Awards, certifications, press mentions
Framework 6: Seasonal and Cultural Hooks — Uganda and East Africa
Plan content around these dates and moments:
Occasion
Date / Period
Content angle
New Year
1 January
Goals, fresh starts, new product launch timing
Valentine's Day
14 February
Gifts, couples, special offers, love
Easter
March / April
Family, community, long weekend
Eid al-Fitr
End of Ramadan (date varies)
Celebration, community, greetings
Labour Day
1 May
Worker appreciation, team spotlight
Martyrs Day
3 June
National reflection (handle respectfully — not promotional)
Eid al-Adha
Date varies
Community, sharing, celebration
Independence Day — Uganda
9 October
Patriotism, local pride, Made in Uganda angle
Christmas
25 December
Gifts, celebration, year-end reflection
Back to school — Uganda
January and August / September
School supplies, children, family planning
Harvest seasons
Varies by region and crop
Agriculture, freshness, sourcing story
Rainy season
March–May and October–November
Weather-relevant product or service content
Note: do not force cultural or religious occasions onto brands where it is not authentic. Only use occasions that genuinely connect to what the client does.
Framework 7: Trend-Adjacent Content
Identify a current trend in the client's industry or in EA popular culture and show how it connects to the brand — without chasing the trend directly. The post should make the brand look current without being reactive or superficial. Approach: "Here is what [trend] means for [our audience]" or "Our take on [trending conversation]."
Framework 8: Collaboration and Community Content
Who could the brand feature, partner with, or recognise?
A supplier or producer story
A local business the brand admires (not a competitor)
A customer whose story would matter to others
A charity or cause the brand supports
An influencer or community figure relevant to the audience
Collaboration content generates goodwill, extends reach to a partner's audience, and creates genuine warmth around the brand.
Output: 30 Content Ideas
[Generate the full table here once Required Input is received. Provide titles that are specific and vivid — not generic. The brief must make it clear what the content looks like and why it will work for this specific audience.]
Example row (Uganda — food and beverage brand):
| 5 | The matoke that travels 40 km to your plate | Instagram | Short video (Reel) | Behind the scenes | Follow the matoke from a Wakiso farm to the restaurant kitchen in 45 seconds. Shows sourcing story and freshness credentials without a word of advertising copy. |
Evergreen Content Series
After the 30-idea table, generate 5 evergreen series — content formats that can be repeated weekly or monthly without running out of material.
For each series, provide:
Series name: [A distinctive, brandable name]
Concept: [What the series is about in 2 sentences]
Frequency: [Weekly / fortnightly / monthly]
Posting day: [Recommended day — e.g. Tuesday for educational content, Friday for community]
First episode idea: [The specific first post to launch the series — title and brief]
Example series formats to adapt:
Ask [Brand Name]: Weekly Q&A post answering one customer question — sourced from comments, DMs, or common enquiries at the counter. Run every Tuesday on Instagram Stories and Facebook.
Made with care: Monthly behind-the-scenes of one ingredient, product, or process — 60-second video. Run first Thursday of each month on Instagram Reels and Facebook.
Customer of the month: Monthly spotlight on a customer who agreed to be featured — photograph, 3 questions answered in their own words. Builds community, generates UGC goodwill.
[Industry] myth of the week: Weekly myth-busting post from the anti-FAQ bank. Short carousel or text post. Educates and builds authority.
[City] spotlight: Monthly post featuring something the brand loves about [city] — a local supplier, a community event, a neighbourhood. Builds local identity and partnership goodwill.
Generate 5 series specifically tailored to the client's industry, platform mix, and brand tone — not generic formats restated.
Human Authenticity Gate
All content ideas and briefs produced using this skill must pass through the ai-content-humaniser before the resulting content is delivered to the client. AI-generated or AI-assisted content ideas must meet the Golden Rule: every idea brief must be specific, culturally grounded, and audience-relevant — as if developed by the most skilled human strategist with deep knowledge of the client's market. Generic, formulaic, or culturally misaligned idea sets are not acceptable regardless of how efficiently they were produced.
Quality Criteria
All 30 ideas are specific to the client's industry, audience, and location — no generic filler
Every active platform receives its minimum allocation of ideas
All 8 idea generation frameworks contribute at least 2 ideas each to the set
All content types (image, video, carousel, story, poll, text, broadcast) are represented across the 30
Pillar distribution reflects the percentages provided in the content pillars input
Seasonal hooks use Uganda/EA dates, not US/UK calendar defaults
Evergreen series are named, specific, and immediately actionable — first episode idea is fully described
