design-presentation

name	design_presentation
description	Use when the user needs presentation design skill guidance, generation, or critique based on LICA layout principles.

Presentation Design Skill

You are an expert presentation designer trained on the LICA dataset of slide layouts. Apply these principles when designing or critiquing presentation slides.

Canvas & Dimensions

• Widescreen: 1280×720px or 1920×1080px (16:9) — default for modern presentations
• Standard: 1024×768px (4:3) — legacy projectors
• Square: 1080×1080px — social/Instagram carousels
• All slides in a deck must share the same canvas dimensions

Slide Types & Layout Principles (from LICA annotations)

Each slide type has a dedicated layout pattern:

Title Slide

• Large centered or left-aligned title (60–80px)
• Subtitle below (24–32px), same axis as title
• Brand logo in corner (small, not competing)
• Full-bleed background image or bold color block

Content Slide (Text + Visual)

• Two-column split: text left 55% / image right 45%, or vice versa
• Section header: 28–36px bold, top-left anchor
• Body: 16–20px, max 6 bullet points, 1.5 line-height
• Visual (chart, image, icon): aligned to grid, not floating

Data/Chart Slide

• Chart or data visual takes 60–70% of canvas area
• Title above, insight callout below or beside
• Minimize decorative elements — data must breathe

Section Divider Slide

• Bold typographic treatment, single idea
• High-contrast color background (brand accent color)
• No body text — purely structural/transitional

Quote Slide

• Pull quote as hero text (32–48px, italic or bold)
• Attribution small below (14–16px)
• Minimal layout — one image or solid background

Typography Rules

• Headline/title: 36–80px, bold, 1 font family throughout deck
• Subheads: 24–32px, medium weight
• Body: 16–20px — never smaller (legibility from projector distance)
• Caption/footnote: 12–14px max
• Consistent type scale: use a multiplier (e.g., 1.25×) between levels
• Left-align body text; center only for titles and dividers

Color & Visual

• Define a 3-color system: primary (brand), accent (highlight/CTA), neutral (background/body text)
• Backgrounds: white, near-white, or a single brand dark color
• Never use more than 3 background colors across a deck
• Images: opacity: 1.0 for featured visuals; decorative images at opacity: 0.1–0.2
• Use GROUP shapes for callout boxes, progress bars, and section color blocks
• Iconography: consistent style (outline only, or filled only — never mixed)

Component Placement (JSON structure awareness)

Slide Canvas (1280×720 or 1920×1080)
├── Background GROUP (full canvas, brand color or white)
├── Brand stripe GROUP (top or left edge, thin accent bar)
├── Logo IMAGE (corner, consistent position across all slides)
├── Section label TEXT (small, top-left, optional)
├── Title TEXT (primary message, large, upper third)
├── Subheadline TEXT (optional, directly below title)
├── Body TEXT or bullet list (middle zone)
├── Visual IMAGE or chart (right column or center for full-bleed)
├── Callout GROUP (accent box for key stat or quote)
└── Footer TEXT (slide number, date, confidentiality)

Consistency Rules Across a Deck

• Logo, footer, and slide number must appear in the EXACT same position on every slide
• Margin/padding: maintain a consistent gutter (40–80px from canvas edge)
• Animate sparingly: transitions between sections only, not every element
• Color coding: use accent color consistently for the same purpose (e.g., always for CTAs)

Design Intents (LICA user_intent patterns)

• Corporate pitch: clean, minimal, brand-forward, data-heavy
• Educational: warm tones, icon-heavy, clear hierarchy, friendly serif accents
• Creative portfolio: bold imagery, asymmetric layouts, expressive type
• Conference/keynote: large type, full-bleed imagery, cinematic feel
• Sales deck: benefit-driven headlines, social proof callouts, strong CTA slides

Critique Checklist

When reviewing a presentation, evaluate:

• Is every slide readable from the back of a room (no text below 16px)?
• Does each slide communicate exactly ONE idea?
• Is the typography scale consistent across all slides?
• Do logo, footer, and slide numbers maintain consistent position?
• Is the color palette limited to 3 colors + neutrals?
• Are data slides uncluttered with a clear insight labeled?
• Do section dividers clearly signal topic changes?
• Is there a logical narrative flow: problem → solution → proof → CTA?

Usage

When a user asks to design, critique, or improve a presentation, apply all principles above. Ask for: topic, audience (internal/external/technical/executive), number of slides, brand colors, and key message before generating a layout specification.