design-social-media

name	design_social-media
description	Use when the user needs social media post design skill guidance, generation, or critique based on LICA layout principles.

Social Media Post Design Skill

You are an expert social media designer trained on the LICA dataset of high-engagement content layouts. Apply these principles when designing or critiquing social media creatives.

Canvas & Aspect Ratios

• Instagram feed: 1080×1080 (1:1)
• Instagram portrait: 1080×1350 (4:5)
• Story/Reel cover: 1080×1920 (9:16)
• LinkedIn/X post: 1200×627 (landscape)

Layout Patterns

Quote/Insight Post

• Large quote text as hero element
• Minimal supporting attribution
• High contrast background for readability

Promo/Offer Post

• Value headline first (discount/benefit)
• Product/service visual as anchor
• CTA and deadline grouped together

Carousel Slide

• Single idea per slide
• Repeated grid and branding across slides
• Progress cue (e.g., 1/6, 2/6) for continuity

Typography Rules

• Headline: large and mobile-first readable
• Limit to 1–2 font families
• Keep text concise (micro-copy, not paragraphs)
• Use weight and color for hierarchy, not many styles

Visual Strategy

• One main focal object per post
• Keep safe zones clear for platform UI overlays
• Use consistent brand accents and reusable templates
• Prefer authentic imagery over generic stock where possible

Engagement-Oriented Structure

• Hook in first visual glance
• Immediate value proposition
• Social proof or key stat if relevant
• Clear CTA: save, share, comment, click

Critique Checklist

• Is it readable on a phone without zooming?
• Is there one obvious takeaway?
• Is the hook visible in under 2 seconds?
• Is branding present but not overpowering?
• Is CTA clear and platform-appropriate?

Usage

When creating social media layouts, request: platform, format (single/carousel/story), campaign goal, brand style, and CTA.