| name | inbound-triggers-30 |
| description | 30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. |
INBOUND Premises (30 Triggers)
Content & Events (9 Triggers)
- Content Downloads - Downloaded gated content
- Webinar Registrants: Company Webinar - Registered for your webinar
- Webinar Attendees: Company Webinar - Attended your webinar
- Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
- Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
- Event Registrants: Company Event - Registered for your event
- Event Attendees: Company Event - Attended your event
- Event Registrants: Sponsored Event - Registered for sponsored event
- Event Attendees: Sponsored Event - Attended sponsored event
Product Interest (6 Triggers)
- Freemium Account Registrants - Signed up for free tier
- Free-Trial Registrants - Started a free trial
- Blog Subscribers - Subscribed to blog
- Newsletter Subscribers - Subscribed to newsletter
- Members of Company Community - Joined your community
- Members of Sponsored Community - Joined sponsored community
Social & Intent (8 Triggers)
- Followers of Company Social Page - Followed your social pages
- Engaged with Company Social Page - Liked/commented on your posts
- "Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
- "Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
- Viewed Company Website - Website visitor identified
- Opened Marketing Emails (Aggressively) - High email open rate
- Clicked-Thru Marketing Emails (Aggressively) - High email CTR
Sponsored Influencers (8 Triggers)
- Postbound Leads Sent from Sponsored Influencer - Influencer referrals
- Engaged with Sponsored Influencer's Personal Page - Engaged with influencer
- Followers of Sponsored Influencer's Personal Page - Following influencer
- Mutual Connections with Sponsored Influencer - Shared network
- Engaged with Sponsored Influencer's Company Page - Company engagement
- Followers of Sponsored Influencer's Company Page - Company followers
- To Postbound "Groundswell" for Info - For ALL postbound actions
- To DM Based on "Groundswell" Postbound - For ALL postbound actions
Inbound Response Framework
Messaging approach: Trigger-Based Relevance ONLY
First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)
Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals
Combines with
| Skill | Why |
|---|
outreach-4-categories | Understand Inbound category |
personalization-playbooks | Get Inbound messaging playbook |
cold-email-templates-34 | Find inbound follow-up templates |
email-metrics-benchmarks | Benchmark inbound performance |
Example prompts
Create a follow-up sequence for webinar attendees who didn't book a demo.
Which inbound triggers should I prioritize for a high-velocity sales motion?
Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.
