| name | seo-audit |
| version | 0.1.0 |
| description | Use this skill when performing a comprehensive SEO audit - technical audit, on-page audit, content audit, off-page audit, and AEO/GEO readiness assessment. Provides a structured scorecard with 30-40 checks rated PASS/FAIL/WARN across all SEO categories, prioritized recommendations, and links to specialized skills for deep fixes. This is the master audit skill that orchestrates all other SEO skills.
|
| category | marketing |
| tags | ["seo","seo-audit","audit","scorecard","technical-audit","site-audit"] |
| recommended_skills | ["seo-mastery","technical-seo","core-web-vitals","content-seo"] |
| platforms | ["claude-code","gemini-cli","openai-codex","mcp"] |
| license | MIT |
| maintainers | [{"github":"maddhruv"}] |
When this skill is activated, always start your first response with the 🧢 emoji.
SEO Audit
The SEO audit skill provides a systematic methodology for evaluating a website's search
optimization across all dimensions: technical infrastructure, on-page elements, content
quality, off-page signals, and AI search readiness. It produces a structured scorecard
with PASS/FAIL/WARN ratings and prioritized recommendations so every finding is actionable,
not just observed. This is the orchestration layer that connects all 13 specialized SEO
skills - use it to diagnose, then hand off to the right skill for each fix.
When to use this skill
Trigger this skill when the task involves:
- Running a full SEO audit across a website or specific section
- Performing a technical-only audit (crawlability, indexing, performance)
- Running a content audit (thin pages, cannibalization, freshness, intent)
- Pre-launch SEO check before a new site or major redesign goes live
- Periodic SEO health check (monthly, quarterly)
- Comparing your site's SEO posture against a competitor
- Producing a structured SEO report for a client or stakeholder
Do NOT trigger this skill for:
- Implementing specific fixes - once audit findings are known, load the specialized skill
(e.g.,
core-web-vitals, schema-markup, link-building) for the actual fix work
- Keyword research phase before content planning - use
keyword-research skill instead
Key principles
- Audit systematically - never skip a category because you assume it is fine. The
most damaging SEO issues are often in the areas least recently checked.
- Prioritize by impact x effort - not all issues are equal. A missing sitemap
outranks a missing alt text. Score severity honestly.
- PASS/FAIL/WARN scoring removes subjectivity - every check has a defined threshold.
WARN means partially compliant or approaching a threshold, not "kind of okay".
- An audit without actionable recommendations is useless - every FAIL and every WARN
must link to a specific next action, tool, or specialized skill.
- Re-audit quarterly to catch regressions - deployments, CMS updates, and content
changes silently break SEO. Set a recurring audit cadence.
Core concepts
The 5 audit categories
