threads-content-planner

name

threads-content-planner

description

Generate a weekly Threads (Meta) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single post vs thread, Threads hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-post targets, and a goal-mix balance check across replies, reposts, likes, and quotes. Use when the user wants to plan a week of Threads content instead of ad-hoc posting. Not for drafting one post or thread (use threads-post-writer).

Threads Content Planner

Produce a weekly Threads plan built around a pillar discipline and the warm, conversation-first cadence Threads rewards. Threads moves fast like X and rewards posting multiple times a day, so the plan mixes single posts, threads, and reply/quote-post targets.

When to use

• User asks "plan my week on Threads" or "what should I post this week"
• User wants to escape ad-hoc posting and establish a rhythm
• Before a launch week (the plan aligns a product pillar)

Input

• Theme (optional): e.g. "shipping our AI agent in public"
• Audience description: e.g. "indie builders, AI engineers, early founders"
• Pillar mix (optional): defaults to 40% Build-in-Public / 30% Insight / 20% Engagement / 10% Promotion
• Posting cadence (optional): defaults to 2 posts/day on weekdays
• Voice samples (optional): past posts for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Slot	Type	Pillar	Formula	1-line angle	Goal	Time
Mon	AM	single	Insight	T1 Warm Contrarian	"speed is a revenue line item"	reposts	9:30 AM
Mon	PM	reply block	Engagement	R-templates	5 builder conversations	replies	12:30 PM
Tue	AM	thread	Build-in-Public	T10 How-I Teardown	"how we cut deploy 40m to 6m"	reposts	8:30 AM
Tue	PM	single	Insight	T2 Data-Point	"1.3s page = 2.4x conversion"	reposts	12:30 PM
Wed	AM	thread	Insight	T7 Listicle-Thread	"9 landing-page mistakes"	reposts	9:00 AM
Thu	AM	single	Build-in-Public	T3 Confession	"the metric we hid for a month"	replies	8:30 AM
Fri	AM	single	Engagement	T6 Relatable	"friday deploy energy"	likes	9:00 AM

(The skill fills real angles from the theme. Weekends are optional and skew to story threads or relatable singles, which travel well on Threads off-hours.)

Daily reply and quote-post targets

For each day:

• 5-10 accounts to engage (names or archetypes: "peer builders at 2-20k", "AI founders shipping in public", "the creators whose threads you repost")
• Template to apply (R1 answer, R2 concede-sharpen, R3 extend, R5 value-add quote)
• Target: 5-10 substantive replies per day. On Threads, replies on other people's posts drive more profile visits and follows than your own posts early on, and replies are the heaviest ranking signal.

Weekly balance check

• Single-to-thread mix roughly 65/35 (singles for cadence, threads for depth)
• At least 1 build-in-public post (real number from your work)
• At least 1 repost-bait post (list, framework, or how-to)
• At least 1 engagement/reply-heavy day
• No pillar over 60% of the week's posts
• No formula repeated more than twice in the week
• Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all repost-bait or all reply-bait reads as engineered. Spread the goals:

Goal	Formulas	Weekly target
Replies	T3, T9, T1	at least 2 (Threads is conversation-first)
Reposts	T2, T5, T7, T10	at least 2 (reposts are the save analog)
Likes	T6, T8	at least 1
Quotes	T4, T8	at least 1

Rules

• 2-3 posts/day is fine on Threads. It moves fast and rewards conversation, but quality still gates: do not pad to hit a count.
• Single-to-thread mix ~65/35. Singles keep you present daily; threads earn the reposts and follows.
• Replies are a content type, not an afterthought. Block reply time daily; early growth on Threads comes more from replies than from posts, and replies are the heaviest signal.
• Weekday mornings (8-11 AM local) and a 12-1 PM lunch bump are the primary windows; 7-10 PM works for relatable and story content.
• Promotion pillar max 1-2 posts/week. Overuse kills trust fast on a community-first platform.
• One formula per slot, varied across the week. Do not stack three T7 threads.
• Keep the tone warm. Threads punishes a transplanted combative X voice.

Formula -> pillar mapping

Pillar	Preferred formulas
Build-in-Public	T3 Confession, T10 How-I Teardown, T8 Story Thread
Insight	T1 Contrarian, T2 Data-Point, T7 Listicle-Thread, T9 Curiosity-Gap
Engagement	T6 Relatable, T4 Quote-Post, reply templates
Promotion	T10 (results that imply the product), T2 (your own data)

Steps

1. Gather inputs. Ask for theme, audience, pillar preferences if not provided.
2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
3. For each day and slot, pick: type (single/thread/reply block), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
4. Add daily reply/quote-post targets with a suggested template.
5. Run the weekly balance check and the goal-mix check; flag anything missing.
6. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

• SKILL.md - this file
• references/example-week.md - worked 7-day plan
• references/pillars-framework.md - the Threads pillar discipline explained

Related skills

• threads-post-writer - draft each single post or thread from the plan
• threads-reply-drafter - execute the daily reply targets
• threads-hook-extractor - study competitors' posts while planning