drip-campaign

name	drip-campaign
description	Builds nurture drip campaigns with conditional logic, lead scoring triggers, and content mapping per stage. Use when you need automated email sequences that move leads through your funnel based on behavior.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Drip Campaign

When to Use This Skill

Use this skill when you need to:

• Build an automated email nurture sequence that moves leads toward a purchase
• Design conditional logic paths based on subscriber behavior (opens, clicks, purchases)
• Map content to each stage of the buyer journey within an email sequence
• Set up lead scoring triggers that advance or redirect subscribers

DO NOT use this skill for one-off broadcast emails, transactional emails (order confirmations, receipts), or SMS sequences. This is for multi-step automated email campaigns with branching logic.

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Core Principle

EVERY DRIP CAMPAIGN MUST MOVE THE SUBSCRIBER CLOSER TO A SPECIFIC ACTION — EACH EMAIL EARNS PERMISSION TO SEND THE NEXT ONE BY DELIVERING VALUE FIRST.

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Phase 1: Campaign Brief

Before building any sequence, gather the inputs that define the campaign's structure and goals.

Required Inputs

Ask the user for each of these. If they do not provide one, use the default.