Use when training, evaluating, deploying, or monitoring a machine learning model directly in BigQuery with SQL (CREATE MODEL and ML.* functions) — picking a model type, debugging CREATE MODEL options, choosing a preprocessing function, or operationalizing a…
Use when calling Gemini or other generative AI models directly from BigQuery SQL — text/structured generation, classification/scoring, embeddings and semantic search, zero-training forecasting/anomaly detection, driver analysis, or document/image processing…
Use FIRST when someone wants to predict, classify, forecast, embed/search, or explain something in BigQuery but hasn't said whether they want a trained model (BigQuery ML) or a generative AI function call (BigQuery AI Functions/Gemini-in-SQL) — or when it's…